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    • 8. 发明申请
    • SYSTEMS AND METHODS FOR MATCHING AN ADVERTISEMENT TO A VIDEO
    • 用于匹配视频广告的系统和方法
    • US20110251896A1
    • 2011-10-13
    • US12757276
    • 2010-04-09
    • Robert P. ImpolloniaMichael G. SullivanAli Zandifar
    • Robert P. ImpolloniaMichael G. SullivanAli Zandifar
    • G06Q30/00H04N7/10
    • H04N21/812G06Q30/02G06Q30/0257G06Q30/0275G11B27/105G11B27/28G11B27/322H04H60/46H04H60/59H04H60/74H04N21/26603H04N21/44008H04N21/84
    • Systems and methods for automatically matching in real-time an advertisement with a video desired to be viewed by a user are provided. A database is created that stores one or more attributes (e.g., visual metadata relating to objects, faces, scene classifications, pornography detection, scene segmentation, production quality, fingerprinting) associated with a plurality of videos. Supervised machine learning can be used to create signatures that uniquely identify particular attributes of interest, which can then be used to generate the attributes associated with the plurality of videos. When a user requests to view an on-line video having associated with it an advertisement, an advertisement can be selected for display with the video based on matching an advertiser's requirements or campaign parameters with the stored attributes associated with the requested video, with the user's information, or a combination thereof. The displayed advertisement can function as a hyperlink that allows a user to select to receive additional information about the advertisement. The performance or effectiveness of the selected advertisements can be measured and recorded.
    • 提供用于实时自动匹配广告与期望被用户观看的视频的系统和方法。 创建数据库,其存储与多个视频相关联的一个或多个属性(例如,与对象,面孔,场景分类,色情检测,场景分割,制作质量,指纹识别相关的视觉元数据)。 可以使用监督机器学习来创建唯一标识感兴趣的特定属性的签名,然后可以使用它们来生成与多个视频相关联的属性。 当用户请求查看具有与其相关联的在线视频广告时,可以基于将广告商的要求或活动参数与存储的与所请求的视频相关联的属性匹配来选择广告以与视频一起显示,用户的 信息或其组合。 显示的广告可以用作允许用户选择接收关于广告的附加信息的超链接。 可以测量和记录所选广告的表现或有效性。