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    • 2. 发明申请
    • INDIRECT ONLINE ADVERTISEMENTS PROMOTING THIRD-PARTY WEB CONTENT
    • 间接的在线广告促进第三方网页内容
    • US20120303468A1
    • 2012-11-29
    • US13113485
    • 2011-05-23
    • ODED ELYADA
    • ODED ELYADA
    • G06Q30/00
    • G06Q30/0241
    • Systems, methods, and computer media for indirect advertising are provided. An identification of third-party web content related to an offering is received. The third-party web content is published by a third-party publisher, and the offering includes one or more of a product or service. Approval to configure at least one indirect online advertisement for the offering is received. The at least one indirect online advertisement includes a landing page that is presentable on a remote device. At least one indirect online advertisement is configured for presentation such that the third-party web content related to the offering and published by the third-party publisher is reachable via the landing page of the at least one configured indirect online advertisement.
    • 提供了间接广告的系统,方法和计算机媒体。 收到与产品相关的第三方网络内容的识别。 第三方网络内容由第三方发布商发布,该产品包括一个或多个产品或服务。 接收批准至少配置一个间接在线广告的产品。 所述至少一个间接在线广告包括可在远程设备上呈现的着陆页。 至少一个间接在线广告被配置为呈现,使得与第三方发布者相关的第三方网络内容可通过至少一个配置的间接在线广告的着陆页达到。
    • 3. 发明申请
    • KEYWORDS EXTRACTION AND ENRICHMENT VIA CATEGORIZATION SYSTEMS
    • 关键词通过分类系统提取和丰富
    • US20120166441A1
    • 2012-06-28
    • US12978169
    • 2010-12-23
    • Ron KaridiLiat SegalOded ElyadaRotem Bennett
    • Ron KaridiLiat SegalOded ElyadaRotem Bennett
    • G06F17/30
    • G06F17/3071
    • Techniques for determining a set of keywords associated with a document are provided. A document is received that may be classified into a taxonomy that includes a plurality of categories. A categorization ranking is determined for each category for the received document. A set of categories of the taxonomy having highest categorization rankings is determined for the received document. Documents representing the set of categories having highest categorization rankings are combined together into a cumulative representative text that includes a plurality of terms. A cumulative term corpus importance score is determined for each term in the cumulative representative text. The cumulative term corpus importance score for a particular term indicates an importance of the particular term in a context of the cumulative representative text. A set of terms of the cumulative representative text having highest cumulative term corpus importance scores is selected to be keywords for the received document.
    • 提供了用于确定与文档相关联的一组关键词的技术。 收到可被分类为包括多个类别的分类法的文档。 为接收到的文档的每个类别确定分类排名。 对于接收到的文档确定具有最高分类排名的分类的一组类别。 表示具有最高分类排名的类别集合的文档被组合成包括多个项的累积代表性文本。 累积代表性文本中的每个术语确定累积项目语料库重要性分数。 特定术语的累积术语语料库重要性分数表示特定术语在累积代表性文本的上下文中的重要性。 选择具有最高累积项语料库重要性分数的累积代表性文本的一组术语作为接收到的文档的关键字。
    • 4. 发明申请
    • Search Session with Refinement
    • 搜索会话与细化
    • US20120095980A1
    • 2012-04-19
    • US12907193
    • 2010-10-19
    • Oded Elyada
    • Oded Elyada
    • G06F17/30
    • G06F17/30864G06F17/30648
    • A search system may use a stateful session that suggests new keywords for refining a search with each iteration of a search sequence. The keywords may be derived from a set of previous search results, or may be identified from a taxonomy of terms. A user may be able to select the keywords to include or exclude from a user interface to further refine the search. In some embodiments, the user interface may also include various metadata parameters to include or exclude. The system may use one or more conventional query-based search engines and may be implemented as a client application, intermediate service, or as part of a search engine.
    • 搜索系统可以使用有状态会话,其建议用于通过搜索序列的每次迭代来优化搜索的新关键字。 关键字可以从一组先前的搜索结果导出,或者可以根据术语的分类来识别。 用户可能能够选择要从用户界面包括或排除的关键字以进一步优化搜索。 在一些实施例中,用户界面还可以包括要包括或排除的各种元数据参数。 系统可以使用一个或多个常规的基于查询的搜索引擎,并且可以被实现为客户端应用,中间服务或者作为搜索引擎的一部分。
    • 5. 发明授权
    • Search session with refinement
    • 搜索会话与细化
    • US08332393B2
    • 2012-12-11
    • US12907193
    • 2010-10-19
    • Oded Elyada
    • Oded Elyada
    • G06F7/00
    • G06F17/30864G06F17/30648
    • A search system may use a stateful session that suggests new keywords for refining a search with each iteration of a search sequence. The keywords may be derived from a set of previous search results, or may be identified from a taxonomy of terms. A user may be able to select the keywords to include or exclude from a user interface to further refine the search. In some embodiments, the user interface may also include various metadata parameters to include or exclude. The system may use one or more conventional query-based search engines and may be implemented as a client application, intermediate service, or as part of a search engine.
    • 搜索系统可以使用有状态会话,其建议用于通过搜索序列的每次迭代来优化搜索的新关键字。 关键字可以从一组先前的搜索结果导出,或者可以根据术语的分类来识别。 用户可能能够选择要从用户界面包括或排除的关键字以进一步优化搜索。 在一些实施例中,用户界面还可以包括要包括或排除的各种元数据参数。 系统可以使用一个或多个常规的基于查询的搜索引擎,并且可以被实现为客户端应用,中间服务或者作为搜索引擎的一部分。
    • 6. 发明授权
    • Online relevance engine
    • 在线相关引擎
    • US08135739B2
    • 2012-03-13
    • US12344812
    • 2008-12-29
    • Ron KaridiRoy VarshavskyNoga AmitOded ElyadaDaniel SittonLimor LahianiHen FitoussiEran YarivBenny Schlesinger
    • Ron KaridiRoy VarshavskyNoga AmitOded ElyadaDaniel SittonLimor LahianiHen FitoussiEran YarivBenny Schlesinger
    • G06F17/30G06F7/00
    • G06F17/30864
    • Information is automatically located which is relevant to source content that a user is viewing on a user interface without requiring the user to perform an additional search or navigate links of the source content. The source content can be, e.g., a web page or a document from a word processing or email application. The relevant information can include images, videos, web pages, maps or other location-based information, people-based information and special services which aggregate different types of information. Related content is located by analyzing textual content, user behavior and connectivity relative to the source. The related content is scored for similarity to the source. Content which is sufficiently similar but not too similar is selected. Similar related content is grouped to select representative results. The selected content is filtering in multiple stages based on attribute priorities to avoid unnecessary processing of content which is filtered out an early stage.
    • 自动定位与用户正在用户界面上观看的源内容相关的信息,而不需要用户执行附加搜索或浏览源内容的链接。 源内容可以是例如网页或来自文字处理或电子邮件应用的文档。 相关信息可以包括图像,视频,网页,地图或其他基于位置的信息,基于人群的信息和聚合不同类型信息的特殊服务。 通过分析文本内容,用户行为和相对于源的连接来定位相关内容。 相关内容的得分与来源相似。 选择足够相似但不太相似的内容。 类似的相关内容被分组以选择代表性的结果。 所选择的内容是基于属性优先级在多个阶段进行过滤,以避免对早期过滤掉的内容进行不必要的处理。
    • 9. 发明授权
    • Keywords extraction and enrichment via categorization systems
    • 关键词通过分类系统提取和浓缩
    • US09342590B2
    • 2016-05-17
    • US12978169
    • 2010-12-23
    • Ron KaridiLiat SegalOded ElyadaRotem Bennett
    • Ron KaridiLiat SegalOded ElyadaRotem Bennett
    • G06F17/30
    • G06F17/3071
    • Techniques for determining a set of keywords associated with a document are provided. A document is received that may be classified into a taxonomy that includes a plurality of categories. A categorization ranking is determined for each category for the received document. A set of categories of the taxonomy having highest categorization rankings is determined for the received document. Documents representing the set of categories having highest categorization rankings are combined together into a cumulative representative text that includes a plurality of terms. A cumulative term corpus importance score is determined for each term in the cumulative representative text. The cumulative term corpus importance score for a particular term indicates an importance of the particular term in a context of the cumulative representative text. A set of terms of the cumulative representative text having highest cumulative term corpus importance scores is selected to be keywords for the received document.
    • 提供了用于确定与文档相关联的一组关键词的技术。 收到可被分类为包括多个类别的分类法的文档。 为接收到的文档的每个类别确定分类排名。 对于接收到的文档确定具有最高分类排名的分类的一组类别。 表示具有最高分类排名的类别集合的文档被组合成包括多个项的累积代表性文本。 累积代表性文本中的每个术语确定累积项目语料库重要性分数。 特定术语的累积术语语料库重要性分数表示特定术语在累积代表性文本的上下文中的重要性。 选择具有最高累积项语料库重要性分数的累积代表性文本的一组术语作为接收到的文档的关键字。
    • 10. 发明申请
    • CONTROLLING IMAGES AT MOBILE DEVICES USING SENSORS
    • 使用传感器在移动设备上控制图像
    • US20130229406A1
    • 2013-09-05
    • US13409443
    • 2012-03-01
    • Oded ElyadaGuy Asi MerinKaren Rachel Master Ben-DorAdi Diamant
    • Oded ElyadaGuy Asi MerinKaren Rachel Master Ben-DorAdi Diamant
    • G09G5/08G06T15/00
    • G06F1/1694G06F3/0487G06Q30/02G09G5/14G09G2340/12G09G2340/145G09G2370/027
    • Controlling images at mobile devices using sensors is described, for example, for interactive advertisements which respond to sensor readings at a mobile computing device. In various embodiments images are displayed at a mobile computing device according to sensor readings observed at the device and before user input is received at the images. For example, different regions of an image depicting a panorama are displayed as a mobile device is panned around or tilted. In another example images of an object in different orientations are presented as a mobile device is tilted in order to display the object as rotating. In various examples the images are displayed as part of a web page by using a template in the web page to control the display of images according to sensor readings. In various examples sensor readings are used to report user engagement with advertisements.
    • 例如,描述了在移动计算设备处响应传感器读数的交互式广告来控制使用传感器的移动设备处的图像。 在各种实施例中,根据在设备处观察到的传感器读数并且在图像处接收用户输入之前,在移动计算设备处显示图像。 例如,描绘全景的图像的不同区域显示为移动设备围绕或倾斜。 在另一个例子中,以不同方向的对象的图像呈现为移动设备被倾斜以便将对象显示为旋转。 在各种示例中,图像通过使用网页中的模板来显示为网页的一部分,以根据传感器读数来控制图像的显示。 在各种示例中,传感器读数用于报告用户与广告的参与度。