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1. 发明申请

US20130036014A1 SYSTEMS AND METHODS FOR DETERMINING AD IMPRESSION UTILITY 有权
标题翻译：用于确定广告印象实用性的系统和方法
公开(公告)号：US20130036014A1
公开(公告)日：2013-02-07
申请号：US13204473
申请日：2011-08-05
申请人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
发明人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276
摘要： Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer.
摘要翻译：提供了用于衡量广告展示效果的各种系统和方法。提供了一种方法，包括由广告印象处理器选择目标消费者进行广告展示，将广告展示投放到目标消费者，在经过一段时间后由处理器确定目标消费者的行为，其中，确定包括分析与目标消费者有关的内部数据。

2. 发明授权

US08335720B2 System, method, and computer program product for increasing inventory turnover using targeted consumer offers 有权
标题翻译：系统，方法和计算机程序产品，用于使用目标消费者提供来增加库存周转
公开(公告)号：US08335720B2
公开(公告)日：2012-12-18
申请号：US11501914
申请日：2006-08-10
申请人： David Juang , Rajendra R. Rane
发明人： David Juang , Rajendra R. Rane
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0254 , G06Q30/02 , G06Q30/0202 , G06Q30/0205 , G06Q30/0255 , G06Q30/0259 , G06Q30/0269
摘要： Consumer, merchant, and transactional data from a closed loop network and external sources may be leveraged to increase demand of a merchant's inventory during normally low-demand periods. Extensive data mining is used to determine the excess merchant inventory and demand patterns at different times and different locations for merchants and groups of merchants. Similar data mining is used to analyze cardmember demand patterns to identify the cardmember preferences regarding when and where they which to purchase goods and/or services. Cardmembers may also be grouped based on their demand patterns. Using pricing as a lever, cardholders with specific preferences are targeted to shift the demand from peak periods and locations to non-peak periods and locations, and to increase the non-peak demand by location as well as time period. Higher precision may be obtained using product level transaction data from point-of-sale terminals used by merchants wherever applicable.
摘要翻译：可以利用来自闭环网络和外部来源的消费者，商家和交易数据，以在正常低需求期间增加商家库存的需求。广泛的数据挖掘用于确定商家和商人群体在不同时间和不同地点的商户库存和需求模式。类似的数据挖掘用于分析成人需求模式，以便识别在何时何地购买商品和/或服务的卡会员偏好。卡片成员也可以根据需求模式进行分组。使用定价作为杠杆，具有特定偏好的持卡人的目标是将需求从高峰期和地点转移到非高峰期和地点，并通过地点和时间段增加非高峰需求。使用商品使用的销售点终端的产品级交易数据可以获得更高的精度。

3. 发明申请

US20110178846A1 SYSTEM AND METHOD FOR USING SPEND LEVEL DATA TO MATCH A POPULATION OF CONSUMERS TO MERCHANTS 审中-公开
标题翻译：使用消费水平数据来匹配消费者对商户的系统和方法
公开(公告)号：US20110178846A1
公开(公告)日：2011-07-21
申请号：US12690759
申请日：2010-01-20
申请人： Rajendra R. Rane , Melissa Schwartz
发明人： Rajendra R. Rane , Melissa Schwartz
IPC分类号： G06Q10/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0202
摘要： The present invention improves upon existing systems and methods by providing a passive profile creation method. The data accessible to a financial processor, such as spend level data, is leveraged using sophisticated data clustering and/or data appending techniques. Associations are established among entities (e.g., consumers), among merchants, and between entities and merchants. In one embodiment, a system and method for passively collecting spend level data for a transaction of a first entity, aggregating the collected spend level data for a plurality of entities; and clustering the first entity with a subset of the plurality of entities, based on aggregated spend level data of the first entity is provided.
摘要翻译：本发明通过提供被动简档创建方法来改进现有的系统和方法。使用复杂的数据集群和/或数据附加技术，可以利用金融处理器访问的数据（如支出级数据）。在实体（例如，消费者）之间，商家之间以及实体和商家之间建立关联。在一个实施例中，一种用于被动地收集用于第一实体的交易的消费水平数据的系统和方法，聚集多个实体的所收集的消费水平数据; 并且提供基于所述第一实体的汇总支出水平数据来将所述第一实体与所述多个实体的子集进行聚类。

4. 发明授权

US09940628B2 Systems and methods for determining ad impression utility 有权
公开(公告)号：US09940628B2
公开(公告)日：2018-04-10
申请号：US13204513
申请日：2011-08-05
申请人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
发明人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276
摘要： Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer.

5. 发明授权

US09530143B2 Systems and methods for determining ad impression utility 有权
标题翻译：用于确定广告展示效用的系统和方法
公开(公告)号：US09530143B2
公开(公告)日：2016-12-27
申请号：US13204473
申请日：2011-08-05
申请人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
发明人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276
摘要： Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer.
摘要翻译：提供了用于衡量广告展示效果的各种系统和方法。提供了一种方法，包括由广告印象处理器选择目标消费者进行广告展示，将广告展示投放到目标消费者，在经过一段时间后由处理器确定目标消费者的行为，其中，确定包括分析与目标消费者有关的内部数据。

6. 发明授权

US09311653B1 Systems and methods for digital spend based targeting and measurement 有权
标题翻译：基于数字支出的目标和测量的系统和方法
公开(公告)号：US09311653B1
公开(公告)日：2016-04-12
申请号：US13348470
申请日：2012-01-11
申请人： David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
发明人： David S. Bonalle , Brian C. Bender , Mehmet E. Dedeoglu , Rajendra R. Rane , Tamara F. Odinec , Patrick R. Lowery
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255 , G06Q30/02 , G06Q30/0204 , G06Q30/0242 , G06Q30/0243 , G06Q30/0251 , G06Q30/0269
摘要： The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.
摘要翻译：本公开包括用于测量广告的有效性的系统，方法和制品。在各种实施例中，系统可以将指示第一客户暴露于目标广告的暴露数据与与第一客户相关联的第一消费活动进行比较。该系统可以进一步将指示第二客户暴露于中性广告的未曝光数据与与第二客户相关联的第二消费活动进行比较。此外，在各种实施例中，系统可以基于将暴露的数据与第一支出活动进行比较并将未暴露的数据与第二支出活动进行比较来生成支出报告。

7. 发明申请

US20130036004A1 SYSTEMS AND METHODS FOR DETERMINING AD IMPRESSION UTILITY 有权
公开(公告)号：US20130036004A1
公开(公告)日：2013-02-07
申请号：US13204433
申请日：2011-08-05
申请人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
发明人： Brian C. Bender , David S. Bonalle , Mehmet Dedeoglu , Patrick R. Lowery , Tamara F. Odinec , Rajendra R. Rane
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269 , G06Q30/0271 , G06Q30/0276
摘要： Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer.

8. 发明授权

US08255268B2 System and method for matching merchants based on consumer spend behavior 有权
标题翻译：基于消费者支出行为来匹配商家的系统和方法
公开(公告)号：US08255268B2
公开(公告)日：2012-08-28
申请号：US12690810
申请日：2010-01-20
申请人： Rajendra R. Rane , Melissa Schwartz
发明人： Rajendra R. Rane , Melissa Schwartz
IPC分类号： G06F17/00
CPC分类号： G06Q30/02 , G06Q30/0202
摘要： The present invention improves upon existing systems and methods by providing a passive profile creation method. The data accessible to a financial processor, such as spend level data, is leveraged using sophisticated data clustering and/or data appending techniques. Associations are established among entities (e.g., consumers), among merchants, and between entities and merchants. In one embodiment, a system and method for passively collecting spend level data for a transaction of a first entity, aggregating the collected spend level data for a plurality of entities; and clustering the first entity with a subset of the plurality of entities, based on aggregated spend level data of the first entity is provided.
摘要翻译：本发明通过提供被动简档创建方法来改进现有的系统和方法。使用复杂的数据集群和/或数据附加技术，可以利用金融处理器访问的数据（如支出级数据）。在实体（例如，消费者）之间，商家之间以及实体和商家之间建立关联。在一个实施例中，一种用于被动地收集用于第一实体的交易的消费水平数据的系统和方法，聚集多个实体的所收集的消费水平数据; 并且提供基于所述第一实体的汇总支出水平数据来将所述第一实体与所述多个实体的子集进行聚类。

9. 发明申请

US20110178849A1 SYSTEM AND METHOD FOR MATCHING MERCHANTS BASED ON CONSUMER SPEND BEHAVIOR 有权
标题翻译：基于消费者行为行为匹配商品的系统和方法
公开(公告)号：US20110178849A1
公开(公告)日：2011-07-21
申请号：US12690810
申请日：2010-01-20
申请人： Rajendra R. Rane , Melissa Schwartz
发明人： Rajendra R. Rane , Melissa Schwartz
IPC分类号： G06Q10/00 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0202
摘要： The present invention improves upon existing systems and methods by providing a passive profile creation method. The data accessible to a financial processor, such as spend level data, is leveraged using sophisticated data clustering and/or data appending techniques. Associations are established among entities (e.g., consumers), among merchants, and between entities and merchants. In one embodiment, a system and method for passively collecting spend level data for a transaction of a first entity, aggregating the collected spend level data for a plurality of entities; and clustering the first entity with a subset of the plurality of entities, based on aggregated spend level data of the first entity is provided.
摘要翻译：本发明通过提供被动简档创建方法来改进现有的系统和方法。使用复杂的数据集群和/或数据附加技术，可以利用金融处理器访问的数据（如支出级数据）。在实体（例如，消费者）之间，商家之间以及实体和商家之间建立关联。在一个实施例中，一种用于被动地收集用于第一实体的交易的消费水平数据的系统和方法，聚集多个实体的所收集的消费水平数据; 并且提供基于所述第一实体的汇总支出水平数据来将所述第一实体与所述多个实体的子集进行聚类。

10. 发明申请

US20110178843A1 SYSTEM AND METHOD FOR USING SPEND BEHAVIOR TO IDENTIFY A POPULATION OF CONSUMERS THAT MEET A SPECIFIED CRITERIA 审中-公开
标题翻译：使用消费行为识别符合指定标准的消费者人口的系统和方法
公开(公告)号：US20110178843A1
公开(公告)日：2011-07-21
申请号：US12690712
申请日：2010-01-20
申请人： Rajendra R. Rane , Melissa Schwartz
发明人： Rajendra R. Rane , Melissa Schwartz
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0202
摘要： The present invention improves upon existing systems and methods by providing a passive profile creation method. The data accessible to a financial processor, such as spend level data, is leveraged using sophisticated data clustering and/or data appending techniques. Associations are established among entities (e.g., consumers), among merchants, and between entities and merchants. In one embodiment, a system and method for passively collecting spend level data for a transaction of a first entity, aggregating the collected spend level data for a plurality of entities; and clustering the first entity with a subset of the plurality of entities, based on aggregated spend level data of the first entity is provided.
摘要翻译：本发明通过提供被动简档创建方法来改进现有的系统和方法。使用复杂的数据集群和/或数据附加技术，可以利用金融处理器访问的数据（如支出级数据）。在实体（例如，消费者）之间，商家之间以及实体和商家之间建立关联。在一个实施例中，一种用于被动地收集用于第一实体的交易的消费水平数据的系统和方法，聚集多个实体的所收集的消费水平数据; 并且提供基于所述第一实体的汇总支出水平数据来将所述第一实体与所述多个实体的子集进行聚类。

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