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1. 发明授权

US08275419B2 Advertisements on mobile devices using integrations with mobile applications 有权
标题翻译：移动设备上使用与移动应用集成的广告
公开(公告)号：US08275419B2
公开(公告)日：2012-09-25
申请号：US11939685
申请日：2007-11-14
申请人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
发明人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
IPC分类号： H04B1/38
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0277
摘要： A method for delivering advertisements to mobile devices includes integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user.
摘要翻译：用于将广告递送到移动设备的方法包括将来自移动设备的应用程序中的广告位置集成在一起，其中广告位置在用户整个使用应用程序时由用户观看时在移动设备的屏幕上的位置保持基本恒定; 包括与广告位置相关联的广告调用; 响应于执行所述应用，使得所述广告呼叫从广告服务器检索广告; 以及由移动设备将广告接收到广告位置以供用户显示。

2. 发明申请

US20100106613A1 Bidding System for Guaranteed Advertising Contracts in an Online Spot Market 审中-公开
标题翻译：在线现货市场保证广告合同招标系统
公开(公告)号：US20100106613A1
公开(公告)日：2010-04-29
申请号：US12258312
申请日：2008-10-24
申请人： Tarun Bhatia , Subash Sundaresan , Jayavel Shanmugasundaram , George Goldenberg , Arpita Ghosh , Chi-Chao Chang , Shubhasheesh Anand
发明人： Tarun Bhatia , Subash Sundaresan , Jayavel Shanmugasundaram , George Goldenberg , Arpita Ghosh , Chi-Chao Chang , Shubhasheesh Anand
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0601
摘要： This patent discloses a system to host a competition for an online advertisement opportunity. Notice of the online advertisement opportunity may be sent to software agents, one of which may represent a guaranteed contract. On receipt of the notice, the software agents may prepare and submit bids. An ad server may receive bids, including a first bid from a first software agent representing a guaranteed contract and a second bid from a second software agent representing a nonguaranteed contract. The ad server may screen out bids and arbitrate the remaining bids to determine a highest bidder for the online advertisement opportunity.
摘要翻译：该专利公开了一种主办在线广告机会竞赛的系统。在线广告机会的通知可以发送给软件代理商，其中一个可能代表保证合同。收到通知后，软件代理商可以准备并提交投标书。广告服务器可以接收出价，包括来自代表保证合同的第一软件代理的第一出价，以及来自代表非保证合同的第二软件代理的第二投标。广告服务器可以屏蔽出价并仲裁剩余的出价以确定在线广告机会的最高出价者。

3. 发明申请

US20100106604A1 Multi-Stage Bidding System for Guaranteed Advertising Contracts in a Network of Networks 审中-公开
标题翻译：网络网络中保证广告合同的多阶段招标系统
公开(公告)号：US20100106604A1
公开(公告)日：2010-04-29
申请号：US12258283
申请日：2008-10-24
申请人： Tarun Bhatia , Chi-Chao Chang , George Goldenberg , Christine Hunsicker , Jayavel Shanmugasundaram , Subash Sundaresan , Shubhasheesh Anand
发明人： Tarun Bhatia , Chi-Chao Chang , George Goldenberg , Christine Hunsicker , Jayavel Shanmugasundaram , Subash Sundaresan , Shubhasheesh Anand
IPC分类号： G06Q30/00 , G06Q40/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275 , G06Q40/04
摘要： This patent discloses a system to host a multi-stage competition for an online advertisement opportunity in a network of networks. The online advertisement opportunity may be received in a second network from a first network as a result of a process where a first bid from a first software agent representing a guaranteed contract may be compared with a second bid from a second software agent representing one of a nonguaranteed contract and a guaranteed contract. A third bid for the online advertisement opportunity may be received in the second network from a third software agent representing a guaranteed contract. In addition, a fourth bid for that same online advertisement opportunity may be received in the second network from a fourth software agent representing one of a nonguaranteed contract and a guaranteed contract.
摘要翻译：该专利公开了一种在网络网络中进行在线广告机会的多阶段竞争的系统。可以在第一网络中从第一网络接收在线广告机会，作为其中可以将来自代表保证合同的第一软件代理的第一投标与来自代表保证合同的第二软件代理的第二投标相比较的过程的结果非保证合同和担保合同。可以从代表保证合同的第三软件代理人在第二网络中接收到在线广告机会的第三次出价。另外，可以从代表非保证合同和担保合同之一的第四软件代理在第二网络中接收到针对同一网络广告机会的第四次出价。

4. 发明申请

US20090125376A1 ADVERTISEMENTS ON MOBILE DEVICES USING INTEGRATIONS WITH MOBILE APPLICATIONS 有权
标题翻译：使用与移动应用程序集成在移动设备上的广告
公开(公告)号：US20090125376A1
公开(公告)日：2009-05-14
申请号：US11939685
申请日：2007-11-14
申请人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
发明人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0277
摘要： A method for delivering advertisements to mobile devices includes integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user.
摘要翻译：用于将广告递送到移动设备的方法包括将来自移动设备的应用程序中的广告位置集成在一起，其中广告位置在用户整个使用应用程序时由用户观看时在移动设备的屏幕上的位置保持基本恒定; 包括与广告位置相关联的广告调用; 响应于执行所述应用，使所述广告呼叫从广告服务器检索广告; 以及由移动设备将广告接收到广告位置以供用户显示。

5. 发明申请

US20090018913A1 SYSTEM FOR SERVING TARGETED ADVERTISEMENTS OVER MOBILE MESSAGING SERVICES 审中-公开
标题翻译：用于通过移动消息传递服务来服务目标广告的系统
公开(公告)号：US20090018913A1
公开(公告)日：2009-01-15
申请号：US12165175
申请日：2008-06-30
申请人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
发明人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
IPC分类号： G06Q30/00
CPC分类号： H04M3/02 , G06Q30/02 , G06Q30/0258 , G06Q30/0267 , G06Q30/0272 , G06Q30/0277 , H04M3/4878 , H04M3/53383 , H04M2203/2011 , H04M2207/18 , H04W4/12
摘要： A system is described for serving targeted advertisements over mobile messaging services. The system may include a processor, a memory and an interface. The memory may store a content related to a mobile alert service and an advertisement. The content may be provided to a user when an alert condition is met. The interface may be operatively connected to the memory and may communicate with the user. The processor may be operatively connected to the memory and the interface. The processor may receive a request from the user, via the interface, to subscribe to the mobile alert service. The processor may detect when the alert condition is met and generate a mobile message containing the content. The processor may retrieve an advertisement related to the content and may attach the advertisement to the mobile message. The processor may provide the mobile message to the user via the interface.
摘要翻译：描述了一种系统，用于通过移动消息服务来提供目标广告。该系统可以包括处理器，存储器和接口。存储器可以存储与移动警报服务和广告相关的内容。当满足警报条件时，内容可以被提供给用户。接口可以可操作地连接到存储器并且可以与用户通信。处理器可以可操作地连接到存储器和接口。处理器可以经由接口从用户接收请求以订阅移动警报服务。处理器可以检测何时满足警报条件并且生成包含该内容的移动消息。处理器可以检索与内容相关的广告，并且可以将广告附加到移动消息。处理器可以经由接口向用户提供移动消息。

6. 发明授权

US08635106B2 System for targeting data to users on mobile devices 有权
标题翻译：用于将数据定位到移动设备上的用户的系统
公开(公告)号：US08635106B2
公开(公告)日：2014-01-21
申请号：US11776081
申请日：2007-07-11
申请人： Ramesh R. Sarukkai , Subash Sundaresan , P. Sam Hamilton , Shubhasheesh Anand
发明人： Ramesh R. Sarukkai , Subash Sundaresan , P. Sam Hamilton , Shubhasheesh Anand
IPC分类号： G06Q30/00
CPC分类号： H04W28/06 , H04W4/00 , H04W8/26
摘要： A system is described for targeting data to users on mobile devices. The system may include a processor, a memory and an interface. The memory may be operatively connected to the processor and the interface and may store a request, a mobile identifier, a session identifier, a user behavior dataset and a data. The interface may be operatively connected to the memory and the processor and may communicate with the mobile device. The processor may be operatively connected to the interface and the memory and may receive a request from a user on a mobile device via the interface. The processor may extract a mobile identifier from the request and map the mobile identifier to a session identifier. The processor may use the session identifier to collect a user behavior dataset and may communicate data to the user based on the user behavior dataset via the interface.
摘要翻译：描述了一种系统，用于将数据定位到移动设备上的用户。该系统可以包括处理器，存储器和接口。存储器可以可操作地连接到处理器和接口，并且可以存储请求，移动标识符，会话标识符，用户行为数据集和数据。接口可以可操作地连接到存储器和处理器，并且可以与移动设备进行通信。处理器可以可操作地连接到接口和存储器，并且可以经由接口在移动设备上接收来自用户的请求。处理器可以从请求中提取移动标识符，并将移动标识符映射到会话标识符。处理器可以使用会话标识符来收集用户行为数据集，并且可以经由该接口基于用户行为数据集向用户传送数据。

7. 发明申请

US20090017805A1 System for Targeting Data to Users on Mobile Devices 有权
标题翻译：用于将数据定位到移动设备上的用户的系统
公开(公告)号：US20090017805A1
公开(公告)日：2009-01-15
申请号：US11776081
申请日：2007-07-11
申请人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
发明人： Ramesh R. Sarukkai , Subash Sundaresan , Sam P. Hamilton , Shubhasheesh Anand
IPC分类号： H04L29/06
CPC分类号： H04W28/06 , H04W4/00 , H04W8/26
摘要： A system is described for targeting data to users on mobile devices. The system may include a processor, a memory and an interface. The memory may be operatively connected to the processor and the interface and may store a request, a mobile identifier, a session identifier, a user behavior dataset and a data. The interface may be operatively connected to the memory and the processor and may communicate with the mobile device. The processor may be operatively connected to the interface and the memory and may receive a request from a user on a mobile device via the interface. The processor may extract a mobile identifier from the request and map the mobile identifier to a session identifier. The processor may use the session identifier to collect a user behavior dataset and may communicate data to the user based on the user behavior dataset via the interface.
摘要翻译：描述了一种系统，用于将数据定位到移动设备上的用户。该系统可以包括处理器，存储器和接口。存储器可以可操作地连接到处理器和接口，并且可以存储请求，移动标识符，会话标识符，用户行为数据集和数据。接口可以可操作地连接到存储器和处理器，并且可以与移动设备进行通信。处理器可以可操作地连接到接口和存储器，并且可以经由接口在移动设备上接收来自用户的请求。处理器可以从请求中提取移动标识符，并将移动标识符映射到会话标识符。处理器可以使用会话标识符来收集用户行为数据集，并且可以经由该接口基于用户行为数据集向用户传送数据。

8. 发明授权

US08583188B2 Advertisements on mobile devices using integrations with mobile applications 有权
标题翻译：移动设备上使用与移动应用集成的广告
公开(公告)号：US08583188B2
公开(公告)日：2013-11-12
申请号：US13598062
申请日：2012-08-29
申请人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
发明人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
IPC分类号： H04M1/00 , H04B1/38
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0277
摘要： A server for delivering advertisements to mobile devices includes an application programming interface executable by a processor and configured to: receive an ad call over a network from an application of a mobile device to deliver an advertisement to an ad position on a small screen thereof, the ad position located at a fixed location of the application, the fixed location having a fixed height and a fixed width as viewed by a user of the mobile device throughout use of the application; detect the ad position, including the fixed height and width of the ad position within the fixed location; retrieve from the storage memory an advertisement having an ad format best matching the fixed height and the fixed width for filling the ad call at the fixed location; and deliver the advertisement to the mobile device for display in the ad position during the execution of the application.
摘要翻译：用于向移动设备发送广告的服务器包括可由处理器执行的应用编程接口，其被配置为：通过网络从移动设备的应用接收广告呼叫，以将广告传送到其小屏幕上的广告位置，广告位置位于所述应用的固定位置，所述固定位置具有固定的高度和固定宽度，所述固定高度和固定宽度在所述应用的使用过程中由所述移动设备的用户观察; 检测广告位置，包括固定位置内广告位置的固定高度和宽度; 从存储存储器检索具有与固定高度最佳匹配的广告格式的广告和用于在固定位置填充广告呼叫的固定宽度的广告; 并且在应用程序的执行期间将广告发送到移动设备以显示在广告位置。

9. 发明授权

US08423003B2 System for serving targeted advertisements over mobile messaging services 有权
标题翻译：通过移动邮件服务提供目标广告的系统
公开(公告)号：US08423003B2
公开(公告)日：2013-04-16
申请号：US11776073
申请日：2007-07-11
申请人： Ramesh R. Sarukkai , Subash Sundaresan , P. Sam Hamilton , Shubhasheesh Anand
发明人： Ramesh R. Sarukkai , Subash Sundaresan , P. Sam Hamilton , Shubhasheesh Anand
IPC分类号： H04L29/06
CPC分类号： H04M3/02 , G06Q30/02 , G06Q30/0258 , G06Q30/0267 , G06Q30/0272 , G06Q30/0277 , H04M3/4878 , H04M3/53383 , H04M2203/2011 , H04M2207/18 , H04W4/12
摘要： A system is described for serving targeted advertisements over mobile messaging services. The system may include a processor, a memory and an interface. The memory may store a request for an advertisement and an advertisement. The interface may be operatively connected to the memory and the processor and may communicate with mobile network operators. The mobile network operators may be capable of providing mobile services users. The processor may be operatively connected to the interface and the memory and may receive a request for an advertisement from a mobile network operator via the interface. The request for an advertisement may be related to a mobile message sent from a first user to a second user via the mobile network operator. The processor may retrieve an advertisement based on the request for an advertisement. The processor may communicate the advertisement to the mobile network operator via the interface.
摘要翻译：描述了一种用于通过移动消息传送服务来提供目标广告的系统。该系统可以包括处理器，存储器和接口。存储器可以存储对广告和广告的请求。接口可以可操作地连接到存储器和处理器，并且可以与移动网络运营商进行通信。移动网络运营商可能能够提供移动业务用户。处理器可以可操作地连接到接口和存储器，并且可以经由接口从移动网络运营商接收对广告的请求。对广告的请求可以与通过移动网络运营商从第一用户发送到第二用户的移动消息相关。处理器可以基于对广告的请求来检索广告。处理器可以经由接口将广告传送给移动网络运营商。

10. 发明申请

US20130045778A1 ADVERTISEMENTS ON MOBILE DEVICES USING INTEGRATIONS WITH MOBILE APPLICATIONS 有权
标题翻译：使用与移动应用程序集成在移动设备上的广告
公开(公告)号：US20130045778A1
公开(公告)日：2013-02-21
申请号：US13598062
申请日：2012-08-29
申请人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
发明人： Subash Sundaresan , Ramesh Sarukkai , Sam P. Hamilton , Julie Wan-Chi Cheng
IPC分类号： H04W88/02 , H04W4/12 , H04W4/00
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0207 , G06Q30/0277
摘要： A server for delivering advertisements to mobile devices includes an application programming interface executable by a processor and configured to: receive an ad call over a network from an application of a mobile device to deliver an advertisement to an ad position on a small screen thereof, the ad position located at a fixed location of the application, the fixed location having a fixed height and a fixed width as viewed by a user of the mobile device throughout use of the application; detect the ad position, including the fixed height and width of the ad position within the fixed location; retrieve from the storage memory an advertisement having an ad format best matching the fixed height and the fixed width for filling the ad call at the fixed location; and deliver the advertisement to the mobile device for display in the ad position during the execution of the application.
摘要翻译：用于向移动设备发送广告的服务器包括可由处理器执行的应用编程接口，其被配置为：通过网络从移动设备的应用接收广告呼叫，以将广告传送到其小屏幕上的广告位置，广告位置位于所述应用的固定位置，所述固定位置具有固定的高度和固定宽度，所述固定高度和固定宽度在所述应用的使用过程中由所述移动设备的用户观察; 检测广告位置，包括固定位置内广告位置的固定高度和宽度; 从存储存储器检索具有与固定高度最佳匹配的广告格式的广告和用于在固定位置填充广告呼叫的固定宽度的广告; 并且在应用程序的执行期间将广告发送到移动设备以显示在广告位置。

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