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    • 4. 发明申请
    • BACK-END CONTENT ANALYSIS SYSTEM TO INITIATE SECOND-SCREEN CONFIRMATION
    • 后端内容分析系统启动第二屏幕确认
    • US20170048580A1
    • 2017-02-16
    • US14824065
    • 2015-08-11
    • ARRIS Enterprises, Inc.
    • Jehan WickramasuriyaVenugopal Vasudevan
    • H04N21/4367H04N21/81H04N21/44H04N21/422H04N21/426
    • H04N21/4367H04N21/4122H04N21/42203H04N21/4307H04N21/44008H04N21/812H04N21/8358
    • Particular embodiments provide a hybrid approach to confirming a presence of the second-screen device in a same location as a first-screen device. In one embodiment, a trigger phase and a confirmation phase are used to confirm the presence of the second-screen device in a physical proximity to the first-screen device. The trigger phase may be performed at a back-end system. The back-end system may detect events for the content being delivered to the first-screen device using content detection techniques. The back-end system may generate a trigger event when certain conditions are met based on the detection. Once the trigger event is detected, the back-end system may confirm that the second-screen device is physically present in a same location with the first-screen device. For example, the back-end system may communicate with the second-screen device to initiate a content detection analysis on the second-screen device.
    • 具体实施例提供了一种用于确认第二屏幕设备在与第一屏幕设备相同位置的存在的混合方法。 在一个实施例中,使用触发相位和确认阶段来确认第二屏幕设备在物理上接近第一屏幕设备的存在。 触发相位可以在后端系统中执行。 后端系统可以使用内容检测技术检测正在传送到第一屏幕设备的内容的事件。 当基于检测满足某些条件时,后端系统可能会产生触发事件。 一旦检测到触发事件,后端系统可以确认第二屏幕设备物理地存在于与第一屏幕设备相同的位置。 例如,后端系统可以与第二屏幕设备通信,以在第二屏幕设备上发起内容检测分析。
    • 10. 发明申请
    • SECOND SCREEN ADVERTISEMENT CORRELATION USING SCHEDULING INFORMATION FOR FIRST SCREEN ADVERTISEMENTS
    • 使用第一屏幕广告的排程信息进行第二屏幕广告关联
    • US20150073924A1
    • 2015-03-12
    • US14482338
    • 2014-09-10
    • ARRIS Enterprises, Inc.
    • Jehan WickramasuriyaVenugopal VasudevanFaisal Ishtiaq
    • G06Q30/02
    • A first screen schedule for the linear delivery of video content is received and analyzed. The first screen schedule may include slots in which first screen advertisements could be displayed. Particular embodiments can then determine the feasibility of providing second screen advertisements based on the first screen schedule. Then, second screen advertisements that advertisers wish to display in conjunction with first screen advertisements are determined When the linear delivery of the video content commences, particular embodiments monitor a messaging stream associated with the delivery of the video content. When an ad placement marker is encountered, an ad server may select a first screen advertisement. When the first screen advertisement is placed, the messaging stream identifies a first screen advertisement that is delivered. If the first screen advertisement has a corresponding second screen advertisement, particular embodiments output the second screen advertisement on a second screen environment.
    • 接收并分析用于视频内容的线性传送的第一屏幕时间表。 第一屏幕时间表可以包括其中可以显示第一屏幕广告的时隙。 然后,特定实施例可以基于第一屏幕调度来确定提供第二屏幕广告的可行性。 然后,确定广告商希望结合第一屏幕广告显示的第二屏幕广告当视频内容的线性传送开始时,特定实施例监视与视频内容的传送相关联的消息流。 当遇到广告展示位置标记时,广告服务器可以选择第一屏幕广告。 当放置第一屏幕广告时,消息流标识被传送的第一屏幕广告。 如果第一屏幕广告具有对应的第二屏幕广告,则特定实施例在第二屏幕环境中输出第二屏幕广告。