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    • 3. 发明申请
    • SYSTEM AND METHOD FOR OPTIMIZING SELECTION OF ONLINE ADVERTISEMENTS
    • 用于优化在线广告选择的系统和方法
    • US20110131093A1
    • 2011-06-02
    • US12628175
    • 2009-11-30
    • Amir BehrooziArun KejariwalSapan Panigrahi
    • Amir BehrooziArun KejariwalSapan Panigrahi
    • G06Q30/00G06F3/01G06F17/30
    • G06Q30/00G06Q30/0241G06Q30/0251G06Q30/0254
    • An advanced system and method for optimizing selection of online advertisements is provided. Decision trees with expressions to evaluate feature values for advertisements may be received, and a decision tree similarity matrix of decision tree similarity values between pairs of decision trees may be generated that represent the number of common features between two decision trees. The edges of the decision tree similarity matrix may be sorted in non-increasing order by edge value, and the decision trees of each edge retrieved from the sorted order may be placed in an optimized sequence order for evaluation. In response to a request to serve advertisements, advertisements may be scored by evaluating the decision trees of advertisements in the optimized sequence order. The advertisements may then be ranked in descending order by score, and advertisement with the highest scores may be sent for display.
    • 提供了优化在线广告选择的先进系统和方法。 可以接收具有用于评估广告的特征值的表达式的决策树,并且可以生成表示两个决策树之间的共同特征的数量的决策树之间的决策树相似度值的决策树相似度矩阵。 决策树相似度矩阵的边缘可以按照边缘值以不增加的顺序排序,并且从排序顺序检索的每个边缘的决策树可以被放置在优化的顺序顺序中以进行评估。 响应于服务广告的请求,可以通过以优化的顺序顺序评估广告的决策树来评分广告。 然后可以通过分数降序排列广告,并且可以发送具有最高分数的广告以进行显示。
    • 4. 发明申请
    • Enabling High Performance Ad Selection
    • 启用高性能广告选择
    • US20110055010A1
    • 2011-03-03
    • US12552252
    • 2009-09-01
    • Amir BehrooziArun KejariwalSapan Panigrahi
    • Amir BehrooziArun KejariwalSapan Panigrahi
    • G06Q30/00G06Q10/00G06F17/30
    • G06Q30/0254G06F16/9535G06Q30/02
    • A method and a system are provided for enabling high performance ad selection. In one example, the system receives an ad. A relevance of the ad needs to be determined. The relevance is a function of one or more computational intensive functions. A computational intensive function is a function that requires more than trivial processing. The system identifies one or more arguments of the computational intensive functions that are within a fixed range. The system generates a tableau based on the one or more arguments that are within a fixed range. The tableau is configured to benefit run-time performance of an ad selection process whenever the computer uses the pre-generated tableau during run-time instead of calculating one or more computational intensive functions.
    • 提供了一种用于实现高性能广告选择的方法和系统。 在一个示例中,系统接收广告。 广告的相关性需要确定。 相关性是一个或多个计算密集函数的函数。 计算密集函数是一个需要进行简单处理的功能。 系统识别处于固定范围内的计算密集函数的一个或多个参数。 系统基于一个或多个固定范围内的参数生成表格。 只要计算机在运行时间内使用预生成的表格,而不是计算一个或多个计算密集型函数,则该表格配置为有利于广告选择过程的运行时性能。
    • 10. 发明申请
    • Efficient Data Layout Techniques for Fast Machine Learning-Based Document Ranking
    • 基于快速机器学习的文档排序的高效数据布局技术
    • US20100070457A1
    • 2010-03-18
    • US12211636
    • 2008-09-16
    • Arun KejariwalGirish VaitheeswaranSapan Panigrahi
    • Arun KejariwalGirish VaitheeswaranSapan Panigrahi
    • G06N5/02
    • G06N99/005
    • A computer readable medium stores a program for optimization for a search, and has sets of instructions for receiving a first decision tree. The first decision tree includes several nodes, and each node is for comparing a feature value to a threshold value. The instructions are for weighting the nodes within the first decision tree, determining the weighted frequency of a first feature within the first decision tree, and determining the weighted frequency of a second feature within the first decision tree. The instructions order the features based on the determined weighted frequencies, and store the ordering such that values of features having higher weighted frequencies are retrieved more often than values of features having lower weighted frequencies within the first decision tree.
    • 计算机可读介质存储用于搜索的优化的程序,并且具有用于接收第一决策树的指令集。 第一决策树包括几个节点,每个节点用于将特征值与​​阈值进行比较。 所述指令用于对第一决策树内的节点进行加权,确定第一决策树内的第一特征的加权频率,以及确定第一决策树内的第二特征的加权频率。 指令基于确定的加权频率对特征进行排序,并存储排序,使得具有较高加权频率的特征值比第一决策树中具有较低加权频率的特征的值更频繁地检索。