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1. 发明申请

US20070271352A1 Monitoring landing page experiments 有权
标题翻译：监控着陆页实验
公开(公告)号：US20070271352A1
公开(公告)日：2007-11-22
申请号：US11439501
申请日：2006-05-22
申请人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
发明人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
IPC分类号： G06F15/16
CPC分类号： H04L67/22 , G06Q30/02
摘要： Methods, systems, and apparatus, including computer program products for monitoring an experiment relating to the conversion rates of landing page variants to test landing page designs. One method includes computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements; and computing a confidence interval for each conversion rate. A user monitoring the experiment can be notified if winning or losing variants emerge. A time to completion of the experiment can be estimated. Presentation to browsing users of winning variants can be favored, and losing variants can be disfavored, during the experiment as they emerge.
摘要翻译：方法，系统和装置，包括用于监测与着陆页变体到测试着陆页设计的转换率有关的实验的计算机程序产品。一种方法包括基于从相应的着陆页变体到达转换页面的次数，以及基于达到相应着陆页变体的次数来计算多个对应着陆页变体中的每一个的相应转换率从一个或多个广告; 以及计算每个转换率的置信区间。如果获胜或丢失变体出现，则可以通知监控实验的用户。可以估计完成实验的时间。对浏览用户的获奖变体的介绍可以受到青睐，并且丢失的变体可能会在实验中出现时失去意义。

2. 发明申请

US20070271392A1 Generating landing page variants 有权
标题翻译：生成着陆页变体
公开(公告)号：US20070271392A1
公开(公告)日：2007-11-22
申请号：US11439384
申请日：2006-05-22
申请人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
发明人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
IPC分类号： G06F15/16
CPC分类号： G06Q30/02
摘要： Methods, systems, and apparatus, including computer program products for showing different landing page designs to a user. One method includes displaying an advertisement on a starting page to a user interacting with a client, the advertisement having a hyperlink to an instrumented landing page; in response to the user selecting the advertisement, downloading the instrumented landing page to the client, the instrumented landing page having one or more sections, each section having a corresponding plurality of alternative versions; choosing in the client a combination of one alternative version for each of the one or more sections; generating in the client a landing page variant, each section of the landing page variant being the corresponding alternative version of the section defined by the combination; notifying a server that the instrumented landing page was reached; notifying the server which combination was chosen; and displaying the landing page variant to the user.
摘要翻译：方法，系统和装置，包括用于向用户显示不同着陆页设计的计算机程序产品。一种方法包括在起始页面上向与客户交互的用户显示广告，该广告具有到乐器着陆页的超链接; 响应于用户选择广告，将检测到的登陆页面下载到客户端，被检测的登陆页面具有一个或多个部分，每个部分具有对应的多个替代版本; 在客户端中选择一个或多个部分中的每一个的一个替代版本的组合; 在客户端中生成着陆页变体，着陆页变体的每个部分是由组合定义的部分的相应备选版本; 通知服务器已到达仪器着陆页; 通知服务器选择哪一种组合; 并向用户显示着陆页变体。

3. 发明授权

US07844894B2 Starting landing page experiments 有权
标题翻译：开始着陆页实验
公开(公告)号：US07844894B2
公开(公告)日：2010-11-30
申请号：US11439498
申请日：2006-05-22
申请人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
发明人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
IPC分类号： G06F17/00
CPC分类号： G06F17/3089 , G06F17/212 , G06F17/248 , G06Q30/00 , G06Q50/10
摘要： Methods, systems, and apparatus, including computer program products for defining landing pages to test different landing page designs. User input specifies a landing page having sections, each section having an original version of content. User input also specifies one or more additional versions of content, the original and the additional versions together constituting alternative versions, and the landing page with the alternative versions together constituting an experiment. Page fragments are determined. The fragments are added to the landing page and are operable, when interpreted by a client-side browser, to choose one of the alternative versions of each identified section and make each chosen alternative version the content of the corresponding section before the landing page is displayed by the browser. A designer can insert the page fragments into the landing page to produce an instrumented landing page.
摘要翻译：方法，系统和装置，包括用于定义着陆页以测试不同着陆页设计的计算机程序产品。用户输入指定具有部分的着陆页，每个部分都有内容的原始版本。用户输入还指定一个或多个附加版本的内容，原始和附加版本一起构成替代版本，并且具有替代版本的着陆页一起构成实验。页面碎片被确定。片段被添加到着陆页，并且在客户端浏览器解释时可以操作，以选择每个标识部分的替代版本之一，并且在登陆页面被显示之前使每个选择的备选版本成为对应部分的内容通过浏览器设计人员可以将页面片段插入目标网页，以生成有价值的着陆页。

4. 发明授权

US08682712B2 Monitoring landing page experiments 有权
标题翻译：监控着陆页实验
公开(公告)号：US08682712B2
公开(公告)日：2014-03-25
申请号：US11439501
申请日：2006-05-22
申请人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
发明人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
IPC分类号： G06Q30/00
CPC分类号： H04L67/22 , G06Q30/02
摘要： Methods, systems, and apparatus, including computer program products for monitoring an experiment relating to the conversion rates of landing page variants to test landing page designs. One method includes computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements; and computing a confidence interval for each conversion rate. A user monitoring the experiment can be notified if winning or losing variants emerge. A time to completion of the experiment can be estimated. Presentation to browsing users of winning variants can be favored, and losing variants can be disfavored, during the experiment as they emerge.
摘要翻译：方法，系统和装置，包括用于监测与着陆页变体到测试着陆页设计的转换率有关的实验的计算机程序产品。一种方法包括基于从相应的着陆页变体到达转换页面的次数，以及基于达到相应着陆页变体的次数来计算多个相应着陆页变体中的每一个的相应转换率从一个或多个广告; 以及计算每个转换率的置信区间。如果获胜或丢失变体出现，则可以通知监控实验的用户。可以估计完成实验的时间。对浏览用户的获奖变体的介绍可以受到青睐，并且丢失的变体可能会在实验中出现时失去意义。

5. 发明授权

US07831658B2 Generating landing page variants 有权
标题翻译：生成着陆页变体
公开(公告)号：US07831658B2
公开(公告)日：2010-11-09
申请号：US11439384
申请日：2006-05-22
申请人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
发明人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
IPC分类号： G06F15/16 , G06F13/00 , G06F15/173 , G06F17/00
CPC分类号： G06Q30/02
摘要： Methods, systems, and apparatus, including computer program products for showing different landing page designs to a user. One method includes displaying an advertisement on a starting page to a user interacting with a client, the advertisement having a hyperlink to an instrumented landing page; in response to the user selecting the advertisement, downloading the instrumented landing page to the client, the instrumented landing page having one or more sections, each section having a corresponding plurality of alternative versions; choosing in the client a combination of one alternative version for each of the one or more sections; generating in the client a landing page variant, each section of the landing page variant being the corresponding alternative version of the section defined by the combination; notifying a server that the instrumented landing page was reached; notifying the server which combination was chosen; and displaying the landing page variant to the user.
摘要翻译：方法，系统和装置，包括用于向用户显示不同着陆页设计的计算机程序产品。一种方法包括在起始页面上向与客户交互的用户显示广告，该广告具有到乐器着陆页的超链接; 响应于用户选择广告，将检测到的登陆页面下载到客户端，被检测的登陆页面具有一个或多个部分，每个部分具有对应的多个替代版本; 在客户端中选择一个或多个部分中的每一个的一个替代版本的组合; 在客户端中生成着陆页变体，着陆页变体的每个部分是由组合定义的部分的相应备选版本; 通知服务器已到达仪器着陆页; 通知服务器选择哪一种组合; 并向用户显示着陆页变体。

6. 发明申请

US20070271511A1 Starting landing page experiments 有权
标题翻译：开始着陆页实验
公开(公告)号：US20070271511A1
公开(公告)日：2007-11-22
申请号：US11439498
申请日：2006-05-22
申请人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
发明人： Chirag Khopkar , Kenneth Eric Vasilik , Zhen Lin , Ariel Bardin , Dorothy Ann Nelson
IPC分类号： G06F17/00
CPC分类号： G06F17/3089 , G06F17/212 , G06F17/248 , G06Q30/00 , G06Q50/10
摘要： Methods, systems, and apparatus, including computer program products for defining landing pages to test different landing page designs. User input specifies a landing page having sections, each section having an original version of content. User input also specifies one or more additional versions of content, the original and the additional versions together constituting alternative versions, and the landing page with the alternative versions together constituting an experiment. Page fragments are determined. The fragments are added to the landing page and are operable, when interpreted by a client-side browser, to choose one of the alternative versions of each identified section and make each chosen alternative version the content of the corresponding section before the landing page is displayed by the browser. A designer can insert the page fragments into the landing page to produce an instrumented landing page.
摘要翻译：方法，系统和装置，包括用于定义着陆页以测试不同着陆页设计的计算机程序产品。用户输入指定具有部分的着陆页，每个部分都有内容的原始版本。用户输入还指定一个或多个附加版本的内容，原始和附加版本一起构成替代版本，并且具有替代版本的着陆页一起构成实验。页面碎片被确定。片段被添加到着陆页，并且在客户端浏览器解释时可以操作，以选择每个标识部分的替代版本之一，并且在登陆页面被显示之前使每个选择的备选版本成为对应部分的内容通过浏览器设计人员可以将页面片段插入目标网页，以生成有价值的着陆页。

7. 发明申请

US20090210863A1 CODE-BASED WEBSITE EXPERIMENTS 审中-公开
标题翻译：基于代码的网站实验
公开(公告)号：US20090210863A1
公开(公告)日：2009-08-20
申请号：US12033364
申请日：2008-02-19
申请人： Kenneth Eric Vasilik
发明人： Kenneth Eric Vasilik
IPC分类号： G06F9/44
CPC分类号： G06F8/70 , G06F11/3466 , G06F2201/875
摘要： Systems and methods for code-based website experiments. Code-base website experiments can include specification of an identified section of program code to be experimented upon as well as one or more alternative sections of program code to replace the identified section of program code in the experimental landing page configurations. Statistics associated with the program code sections can be analyzed to determine which of the program code sections performs better than the other program code sections.
摘要翻译：基于代码的网站实验的系统和方法。代码库网站实验可以包括要验证的程序代码的标识部分的规范以及程序代码的一个或多个替代部分，以替代实验着陆页配置中所识别的程序代码部分。可以分析与程序代码部分相关联的统计数据，以确定哪些程序代码部分执行得比其他程序代码部分更好。

8. 发明授权

US08239489B1 Web page experiments with fragmented section variations 失效
标题翻译：具有片段变化的网页实验
公开(公告)号：US08239489B1
公开(公告)日：2012-08-07
申请号：US13016018
申请日：2011-01-28
申请人： Kenneth Eric Vasilik
发明人： Kenneth Eric Vasilik
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： In one general aspect, a page identifier of a test display environment having code defining a content section, the content section comprising a plurality of content section fragments, is received. A content item group is selected from a collection of content item groups, each content item group defining an association of content items with content section fragments of the content section. Each identified content item in the selected content item group is transmitted for placement on the test display environment in the associated content section fragment.
摘要翻译：在一个一般方面，接收具有定义内容部分的代码的测试显示环境的页面标识符，该内容部分包括多个内容部分片段。从内容项目组的集合中选择内容项目组，每个内容项目组定义内容项目与内容部分的内容部分片段的关联。发送所选择的内容项目组中的每个标识的内容项目，以便放置在相关内容部分片段中的测试显示环境中。

9. 发明授权

US06918107B2 Programming language extensions for processing data representation language objects and related applications 有权
标题翻译：用于处理数据表示语言对象和相关应用程序的编程语言扩展
公开(公告)号：US06918107B2
公开(公告)日：2005-07-12
申请号：US10082800
申请日：2002-02-22
申请人： Terry L. Lucas , Adam Bosworth , John C. Schneider , Kenneth Eric Vasilik
发明人： Terry L. Lucas , Adam Bosworth , John C. Schneider , Kenneth Eric Vasilik
IPC分类号： G06F9/44 , G06F9/45 , G06F13/00
CPC分类号： G06F8/34 , G06F8/447 , G06F9/45508
摘要： A system is provided for manipulating data representation language based—objects in a native programming language environment. In one embodiment, the system is used to map data objects of the data representation language to corresponding objects within the native programming language and vice versa. In one embodiment, the system is equipped to receive a mapping definition mapping selected elements of a data representation language, such as an XML data structure, to selected objects of a programming language, such as ECMAScript. The system is further equipped to determine whether the mapping definition comprises one or more definitional statements expressed with data representation language oriented language elements of a programming language. Further, the system is equipped to process the mapping definition statements comprising data representation language oriented language elements of the programming language, in accordance with syntactical and semantic definitions of the data representation language oriented language elements.
摘要翻译：提供了一种用于在本地编程语言环境中操纵基于数据表示语言的对象的系统。在一个实施例中，该系统用于将数据表示语言的数据对象映射到本地编程语言中的对应对象，反之亦然。在一个实施例中，系统被配备为接收将诸如XML数据结构的数据表示语言的所选元素映射到诸如ECMAScript之类的编程语言的选定对象的映射定义。该系统进一步配备以确定映射定义是否包括用编程语言的面向对象语言元素的数据表示表达的一个或多个定义语句。此外，该系统被配备为根据面向数据表示语言的语言元素的语义和语义定义处理包括编程语言的面向对象的语言元素的映射定义语句。

10. 发明授权

US07895293B1 Web page experiments with fragmented section variations 有权
标题翻译：具有片段变化的网页实验
公开(公告)号：US07895293B1
公开(公告)日：2011-02-22
申请号：US12036594
申请日：2008-02-25
申请人： Kenneth Eric Vasilik
发明人： Kenneth Eric Vasilik
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： In one general aspect, a page identifier of a test page having code defining a content section, the content section comprising a plurality of content section fragments, is received. A content item group is selected from a collection of content item groups, each content item group defining an association of content items with content section fragments of the content section. Each identified content item in the selected content item group is transmitted for placement on the test page in the associated content section fragment.
摘要翻译：在一个一般方面，接收具有定义内容部分的代码的测试页面的页面标识符，该内容部分包括多个内容部分片段。从内容项目组的集合中选择内容项目组，每个内容项目组定义内容项目与内容部分的内容部分片段的关联。发送所选择的内容项目组中的每个标识的内容项目以便在相关联的内容部分片段中的测试页面上放置。

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