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1. 发明申请

US20140006164A1 METHODS AND SYSTEMS FOR TARGETING ADS BASED ON RISK BEHAVIOR METADATA 审中-公开
标题翻译：基于风险行为元数据的方法和系统
公开(公告)号：US20140006164A1
公开(公告)日：2014-01-02
申请号：US13537775
申请日：2012-06-29
申请人： John BELLEGANTE , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： John BELLEGANTE , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251
摘要： The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which driving related statistical information such as speed, acceleration, etc. may be obtained from risk assessment devices. The collected information may be used to calculate a risk assessment score. Ads may be selected, generated, or modified based on one or more of the risk assessment score, location information, and the user's online profile information. The ads may be transmitted to the user's mobile device or PC for display.
摘要翻译：本发明提供用于向广告商和其他实体提供与目标受众有关的信息的技术。提供了可以从风险评估装置获得诸如速度，加速度等驾驶相关统计信息的技术。收集的信息可用于计算风险评估分数。可以基于一个或多个风险评估分数，位置信息和用户的在线简档信息来选择，生成或修改广告。可以将广告传送到用户的移动设备或PC来进行显示。

2. 发明授权

US10043193B2 Image content based advertisement system 有权
公开(公告)号：US10043193B2
公开(公告)日：2018-08-07
申请号：US12690309
申请日：2010-01-20
申请人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06Q30/00 , G06Q30/02
摘要： A system for serving an advertisement in a networked environment receives data that defines a user selection of an image. The system also selects an advertisement associated with the user selection and communicates the selected advertisement to the user. The data that defines the user selection includes an x selection coordinate, a y selection coordinate, a width, and a height that defines a region of an image. The user selection defines also defines a scene of a video. The system also includes circuitry and logic configured to extract text and to detect objects from an image region defined by the user selection and to select an advertisement associated with any extracted text and/or detected object.

3. 发明申请

US20140067817A1 METHODS AND SYSTEMS FOR RECOMMENDING SOCIAL NETWORK CONNECTIONS 有权
标题翻译：推荐社交网络连接的方法和系统
公开(公告)号：US20140067817A1
公开(公告)日：2014-03-06
申请号：US13599590
申请日：2012-08-30
申请人： Anupam SETH , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Anupam SETH , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06F17/30
CPC分类号： G06Q50/01 , H04W4/21
摘要： Methods and systems for recommending social networking connections are disclosed. Information is received from a mobile device relating to software applications that are installed on a first user's mobile device. A weight for each software application is calculated based on usage information and each software application is designated to at least one category. A priority is calculated for each category based at least in part on respective weights of software applications designated to the category. A second user, who is not connected to the first user, is detected, wherein the second user has a predetermined number of categories that are the same as the first user's categories, and wherein priorities corresponding to the second user's categories are within a predetermined range of priorities corresponding to the first user's categories. A recommendation to connect with the second user is provided to the first user.
摘要翻译：公开了推荐社交网络连接的方法和系统。从移动设备接收与安装在第一用户的移动设备上的软件应用相关的信息。基于使用信息计算每个软件应用的权重，并且将每个软件应用指定为至少一个类别。至少部分地基于为该类别指定的软件应用的各自的权重，为每个类别计算优先级。检测到未连接到第一用户的第二用户，其中第二用户具有与第一用户的类别相同的预定数量的类别，并且其中与第二用户的类别相对应的优先级在预定范围内对应于第一用户的类别的优先级。向第一用户提供与第二用户连接的建议。

4. 发明申请

US20130091015A1 METHODS AND SYSTEMS FOR VIRTUAL VENDOR HAWKING USING DIRECTIONAL ADVERTISING 审中-公开
标题翻译：使用方向广告的虚拟供应商HAWKING的方法和系统
公开(公告)号：US20130091015A1
公开(公告)日：2013-04-11
申请号：US13269383
申请日：2011-10-07
申请人： John Vijoe George , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： John Vijoe George , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Techniques are provided for use in targeting potential customers that may be travelling near a vendor. A set of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor's geographic location may be detected substantially in real time. The vendor may specify one or more criteria to target the potential customers. The set of potential customers may be reduced based at least in part on the one or more criteria to create a subset of potential customers. One or more advertisements may be transmitted to the subset of potential customers such that the advertisements may be viewed or displayed or played back on the vehicle's sound system and/or on the occupants' smartphones.
摘要翻译：提供技术用于定位可能在供应商附近旅行的潜在客户。可以基本上实时地检测一组在供应商的地理位置的预定距离内沿预定方向行进的潜在客户。供应商可以指定一个或多个标准来定位潜在的客户。至少部分地基于一个或多个标准来创建潜在客户的子集，潜在客户的集合可以被减少。一个或多个广告可以被发送到潜在客户的子集，使得可以在车辆的声音系统和/或乘客的智能电话上查看或显示或播放广告。

5. 发明申请

US20120310739A1 SYSTEM AND METHOD FOR TARGETING ADVERTISING TO A DEVICE BASED ON INSTALLED APPLICATIONS 有权
标题翻译：基于安装应用将设备广告定位到系统和方法
公开(公告)号：US20120310739A1
公开(公告)日：2012-12-06
申请号：US13118983
申请日：2011-05-31
申请人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
发明人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0267 , G06Q30/0255
摘要： A system and method for targeting advertising to devices based on the applications installed on the device are provided. The system and method comprise retrieving data pertaining to the applications a user has installed on a device and assigning the applications weights based on their patterns of usage. The applications are categorized according to their genre and/or the time of day during which they are typically used, and each category is assigned a priority value based on the patterns of usage of the applications therein. An advertisement corresponding to the highest priority category is delivered to the device.
摘要翻译：提供了一种基于设备上安装的应用程序将广告定位到设备的系统和方法。该系统和方法包括检索与用户已经安装在设备上的应用有关的数据，并且基于它们的使用模式来分配应用权重。应用程序根据其类型和/或通常使用的时间进行分类，并且根据其中应用程序的使用模式为每个类别分配优先级值。对应于最高优先级类别的广告传送到设备。

6. 发明申请

US20120158508A1 MOBILE ADVERTISING INCLUDING LOCALIZED ADVERTISER BIDDING 审中-公开
标题翻译：移动广告，包括本地化广告投放
公开(公告)号：US20120158508A1
公开(公告)日：2012-06-21
申请号：US12973537
申请日：2010-12-20
申请人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa , Anupam Seth
发明人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0261 , G06Q30/08
摘要： Techniques are provided that include targeting a user of a portable electronic device with an interest-based and location-based advertisement, based at least in part on advertiser bidding. Techniques are provided in which a user is indicated as being at a particular location or within a particular geographic area. An advertisement, such as an electronic coupon or discount offer, may be selected for sending to the user based at least in part on advertiser bidding. The advertisement may relate at least in part to a store or business at the particular location or within the particular area.
摘要翻译：提供了技术，其包括至少部分地基于广告商投标，将具有基于兴趣的和基于位置的广告定向到便携式电子设备的用户。提供了技术，其中用户被指示为处于特定位置或特定地理区域内。可以至少部分地基于广告商投标来选择诸如电子优惠券或折扣优惠的广告来发送给用户。广告可以至少部分地涉及特定位置或特定区域内的商店或商业。

7. 发明申请

US20120084136A1 EBOOK ADVERTISING, INCLUDING COST-SHARING TECHNIQUES 审中-公开
标题翻译： EBOOK广告，包括成本共享技术
公开(公告)号：US20120084136A1
公开(公告)日：2012-04-05
申请号：US12895752
申请日：2010-09-30
申请人： Anupam Seth , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： Anupam Seth , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/00 , H04N7/10
CPC分类号： G06Q30/02 , G06Q30/0239 , G06Q30/0257
摘要： Techniques are provided that include allowing an ebook reader to select an advertising setting which specifies permissible forms of advertising to be presented to the ebook reader via one or more ebooks. Based at least in part on the selected setting, the ebook reader may be provided with a reduction relating to cost of the one or more ebooks. The reduction may be greater if the selected option indicates more valuable permissible advertising. Permissible advertising may be presented to the ebook reader via at least one of the one or more ebooks.
摘要翻译：提供了一种技术，其包括允许电子书阅读器选择一个广告设置，该广告设置指定将通过一个或多个电子书提供给电子书阅读器的广告的允许形式。至少部分地基于所选择的设置，电子书阅读器可以被提供与一个或多个电子书的成本有关的减少。如果所选择的选项指示更有价值的允许广告，则减少可能更大。允许的广告可以通过一个或多个电子书中的至少一个来呈现给电子书阅读器。

8. 发明申请

US20110179359A1 SELF-TARGETING LOCAL AD SYSTEM 有权
标题翻译：自我定位本地AD系统
公开(公告)号：US20110179359A1
公开(公告)日：2011-07-21
申请号：US12690706
申请日：2010-01-20
申请人： Dale Nussel , Allie K. Watfa , Jonathan Kilroy
发明人： Dale Nussel , Allie K. Watfa , Jonathan Kilroy
IPC分类号： G06F3/00
CPC分类号： G06Q30/02 , G06F3/0484 , G06Q30/0242 , G06Q30/0257 , G06Q30/0261 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.
摘要翻译：用于服务本地化广告的系统接收从广告商定义广告的数据，并确定广告主的地理位置。系统还从用户操作的浏览器接收服务广告的请求，并确定与用户相关联的地理位置。如果与用户相关联的地理位置与广告主的地理位置匹配，系统将该广告传达给浏览器。

9. 发明申请

US20110178871A1 IMAGE CONTENT BASED ADVERTISEMENT SYSTEM 审中-公开
标题翻译：基于图像内容的广告系统
公开(公告)号：US20110178871A1
公开(公告)日：2011-07-21
申请号：US12690309
申请日：2010-01-20
申请人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06F3/048 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255
摘要： A system for serving an advertisement in a networked environment receives data that defines a user selection of an image. The system also selects an advertisement associated with the user selection and communicates the selected advertisement to the user. The data that defines the user selection includes an x selection coordinate, a y selection coordinate, a width, and a height that defines a region of an image. The user selection defines also defines a scene of a video. The system also includes circuitry and logic configured to extract text and to detect objects from an image region defined by the user selection and to select an advertisement associated with any extracted text and/or detected object.
摘要翻译：用于在网络环境中服务广告的系统接收定义图像的用户选择的数据。系统还选择与用户选择相关联的广告，并将所选广告传送给用户。定义用户选择的数据包括定义图像区域的x选择坐标，y选择坐标，宽度和高度。用户选择定义还定义视频的场景。该系统还包括被配置为提取文本并从由用户选择定义的图像区域检测对象并且选择与任何提取的文本和/或检测对象相关联的广告的电路和逻辑。

10. 发明申请

US20130332385A1 METHODS AND SYSTEMS FOR DETECTING AND EXTRACTING PRODUCT REVIEWS 审中-公开
标题翻译：检测和提取产品评论的方法和系统
公开(公告)号：US20130332385A1
公开(公告)日：2013-12-12
申请号：US13493481
申请日：2012-06-11
申请人： Jonathan Kilroy , Allie K. Watfa , Dale Nussel , Mangesh Pardeshi
发明人： Jonathan Kilroy , Allie K. Watfa , Dale Nussel , Mangesh Pardeshi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Techniques are provided which collect user generated online review information related to a product, and detecting at least information related to an assessment or opinion related to the product included within user generated online communication information. The information related to an assessment or opinion related to the product may be extracted. It may be determined whether the online review information and the information related to an assessment or opinion include fraudulent information. The fraudulent information from the online review information and the information related to an assessment or opinion may be filtered out to generate genuine online review information and genuine information related to an assessment or opinion. The genuine online review information and the genuine information related to an assessment or opinion may each be assigned respective weights, and integrated to create a review summary for the product.
摘要翻译：提供了技术，其收集用户生成的与产品相关的在线评论信息，并且至少检测与包括在用户生成的在线通信信息中的产品相关的评估或意见相关的信息。可以提取与产品相关的评估或意见相关的信息。可以确定在线审查信息和与评估或意见相关的信息是否包括欺诈信息。来自在线审查信息的欺诈信息和与评估或意见相关的信息可能被过滤掉，以产生真实的在线审查信息和与评估或意见相关的真实信息。真实的在线审查信息和与评估或意见相关的真实信息可以分配各自的权重，并集成以创建产品的审查摘要。

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