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    • 3. 发明申请
    • PRESENTING SUPPLEMENTAL CONTENT IN CONTEXT
    • 陈述补充内容
    • US20120330932A1
    • 2012-12-27
    • US13602015
    • 2012-08-31
    • danah boydGilad LotanPaul OkaEmre Mehmet KicimanChun-Kai Wang
    • danah boydGilad LotanPaul OkaEmre Mehmet KicimanChun-Kai Wang
    • G06F17/30
    • G06F16/9535
    • Techniques that may be used for detecting a primary content (e.g., a web page) that the user is viewing and presenting one or more pieces of supplemental content (e.g., social media data) together with the primary content. The supplemental content presented to the user together with the primary content may be content that is matched to the primary content and therefore detected to be relevant to the user. Detection of primary content and matching to supplemental content may be carried out based on a comparison of entities related to the primary and supplemental content. In some embodiments, an analysis of the primary content for entities may include ordering entities according to significance in the primary content and selecting top entities for comparison. Also, in some embodiments, multiple pieces of supplemental content may be displayed to a user categorized based on entity.
    • 可用于检测用户正在观看的主要内容(例如,网页)以及与主要内容一起呈现一个或多个补充内容(例如,社交媒体数据)的技术。 与主要内容一起呈现给用户的补充内容可以是与主要内容匹配的内容,因此被检测为与用户相关。 可以基于与主要和补充内容相关的实体的比较来执行主要内容的检测和与补充内容的匹配。 在一些实施例中,对于实体的主要内容的分析可以包括根据主要内容中的重要性排序实体,并且选择顶部实体进行比较。 此外,在一些实施例中,可以向基于实体分类的用户显示多条补充内容。
    • 4. 发明申请
    • PRESENTING SUPPLEMENTAL CONTENT IN CONTEXT
    • 陈述补充内容
    • US20110302152A1
    • 2011-12-08
    • US12795392
    • 2010-06-07
    • danah boydGilad LotanPaul OkaEmre Mehmet KicimanChun-Kai Wang
    • danah boydGilad LotanPaul OkaEmre Mehmet KicimanChun-Kai Wang
    • G06F17/30G06N5/04
    • H04L67/025G06F16/9535H04L67/22
    • Techniques that may be used for detecting a primary content (e.g., a web page) that the user is viewing and presenting one or more pieces of supplemental content (e.g., social media data) together with the primary content. The supplemental content presented to the user together with the primary content may be content that is matched to the primary content and therefore detected to be relevant to the user. Detection of primary content and matching to supplemental content may be carried out based on a comparison of entities related to the primary and supplemental content. In some embodiments, an analysis of the primary content for entities may include ordering entities according to significance in the primary content and selecting top entities for comparison. Also, in some embodiments, multiple pieces of supplemental content may be displayed to a user categorized based on entity.
    • 可用于检测用户正在观看的主要内容(例如,网页)以及与主要内容一起呈现一个或多个补充内容(例如,社交媒体数据)的技术。 与主要内容一起呈现给用户的补充内容可以是与主要内容匹配的内容,因此被检测为与用户相关。 可以基于与主要和补充内容相关的实体的比较来执行主要内容的检测和与补充内容的匹配。 在一些实施例中,对于实体的主要内容的分析可以包括根据主要内容中的重要性排序实体,并且选择顶部实体进行比较。 此外,在一些实施例中,可以向基于实体分类的用户显示多条补充内容。
    • 10. 发明授权
    • Ranking based on social activity data
    • 基于社会活动数据排名
    • US08972399B2
    • 2015-03-03
    • US13531488
    • 2012-06-22
    • Paul Nathan BennettEmre Mehmet KicimanPeter Richard BaileyNikhil DandekarHuizhong Duan
    • Paul Nathan BennettEmre Mehmet KicimanPeter Richard BaileyNikhil DandekarHuizhong Duan
    • G06F17/30
    • G06F17/30867
    • Various technologies described herein pertain to using social activity data to personalize ranking of results returned by a computing operation for a user. For each of the results returned by the computing operation, a respective first affinity of the user to a corresponding result and a respective second affinity of the user to the corresponding result can be calculated and used for ranking the results. The respective first affinity of the user to the corresponding result can be calculated based on correlations between social activity data of the user and social activity data of a first group of historical users that clicked the corresponding result. Moreover, the respective second affinity of the user to the corresponding result can be calculated based on correlations between the social activity data of the user and social activity data of a second group of historical users that skipped the corresponding results.
    • 本文描述的各种技术涉及使用社交活动数据来个性化由用户计算操作返回的结果的排名。 对于通过计算操作返回的每个结果,可以计算用户对相应结果的相应第一亲和度和用户对相应结果的相应第二亲和度,并用于对结果进行排名。 可以基于用户的社交活动数据和点击相应结果的第一组历史用户的社交活动数据之间的相关性来计算用户对相应结果的第一亲和度。 此外,可以基于用户的社交活动数据和跳过相应结果的第二组历史用户的社交活动数据之间的相关性来计算用户对相应结果的相应第二亲和度。