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1. 发明授权

US09171311B2 Maintaining targetable user inventory for digital advertising 有权
标题翻译：维护数字广告的可定位用户库存
公开(公告)号：US09171311B2
公开(公告)日：2015-10-27
申请号：US12872950
申请日：2010-08-31
申请人： Ehr-Chun Yeh , Sijian Zhang , Shaoyu Zhou , Lei Jin , Fei Cao
发明人： Ehr-Chun Yeh , Sijian Zhang , Shaoyu Zhou , Lei Jin , Fei Cao
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269
摘要： Systems, methods, and computer storage media having computer-executable instructions embodied thereon that maintain a targetable user inventory for digital advertising. In embodiments, a request is made for user data associated with a user identification. If the user data or user identification is not available, a list of alternative user identifications is ranked according to various criteria based on identification signals. A match is selected from the list of alternative user identifications and user data associated with the alternative user identification is communicated in response to the request.
摘要翻译：系统，方法和计算机存储介质具有在其上体现的计算机可执行指令，其维护用于数字广告的可定位的用户库存。在实施例中，对与用户标识相关联的用户数据进行请求。如果用户数据或用户标识不可用，则可以根据识别信号根据各种标准来排列替代用户标识的列表。从替代用户标识的列表中选择匹配，并且响应于该请求传送与替代用户标识相关联的用户数据。

2. 发明授权

US08719713B2 Rich entity for contextually relevant advertisements 有权
标题翻译：内容相关广告的丰富实体
公开(公告)号：US08719713B2
公开(公告)日：2014-05-06
申请号：US12471017
申请日：2009-06-17
申请人： Mario Esposito , Ehr-Chun Yeh
发明人： Mario Esposito , Ehr-Chun Yeh
IPC分类号： G06F3/00
CPC分类号： G06Q30/0277 , G06F17/3089 , G06Q30/02
摘要： Described herein is an in-text advertising display that presents web advertisements contextually related to retrieved web content about text on a web page. The text of a web page is analyzed to determine whether terms or phrases are associated with particular contextual definitions called entities. Portions of text associated with an entity are emphasized to the user. Detection of a user trigger event initiates retrieval of additional web content about the emphasized text and the retrieved additional content is displayed in a display window, within a pop-up advertisement, or within a quickbar window. An adjacent seamless window displaying web advertisements related to the additional web content is also presented to the user.
摘要翻译：这里描述的是本文中的广告显示器，其呈现与网页上关于文本的检索到的网页内容有关的网络广告。分析网页的文本以确定术语或短语是否与称为实体的特定上下文定义相关联。向用户强调与实体相关联的部分文本。检测用户触发事件启动关于强调文本的附加web内容的检索，并且所检索的附加内容显示在显示窗口，弹出广告内或快速栏窗口中。显示与该附加网页内容相关的网络广告的相邻的无缝窗口也被呈现给用户。

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