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1. 发明授权

US10445788B2 Determining a regret metric for advertisement campaigns 有权
公开(公告)号：US10445788B2
公开(公告)日：2019-10-15
申请号：US14941329
申请日：2015-11-13
申请人： Facebook, Inc.
发明人： Anand Sumatilal Bhalgat , Subha Ramakrishna Gummadi , Chandrashekhar Nagarajan
IPC分类号： G06Q30/02 , G06Q30/00
摘要： An advertising (“ad”) system allows users to specify a budget for an advertisement (“ad”) campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.

2. 发明申请

US20170308933A1 DETERMINING BID AMOUNTS FOR PRESENTING SPONSORED CONTENT TO A USER BASED ON A LIKELIHOOD OF THE USER PERFORMING A CONVERSION ASSOCIATED WITH THE SPONSORED CONTENT 审中-公开
公开(公告)号：US20170308933A1
公开(公告)日：2017-10-26
申请号：US15136538
申请日：2016-04-22
申请人： Facebook, Inc.
发明人： Anand Sumatilal Bhalgat
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0275 , G06Q30/0257 , G06Q50/01
摘要： An online system receives a sponsored content item including a maximum amount of compensation for accessing the content, a budget, and a tracking mechanism identifying an action. When an opportunity to present sponsored content to a user eligible to be presented with the sponsored content item is identified, the online system determines a likelihood of the user performing the action identified by the tracking mechanism and an average likelihood of other users performing the action identified by the tracking mechanism. Based on the determined likelihood and the average likelihood, the online system determines a subsidy value. Additionally, the online system generates a penalty value inversely proportional to a number of the identified action that have been identified. The online system increases a bid amount by the subsidy value decreases the bid amount by the penalty value to determine whether to present the sponsored content item to the user.

3. 发明申请

US20170140438A1 Determining a Regret Metric for Advertisement Campaigns 审中-公开
公开(公告)号：US20170140438A1
公开(公告)日：2017-05-18
申请号：US14941329
申请日：2015-11-13
申请人： Facebook, Inc.
发明人： Anand Sumatilal Bhalgat , Subha Ramakrishna Gummadi , Chandrashekhar Nagarajan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0246 , G06Q30/0249
摘要： An advertising (“ad”) system allows users to specify a budget for an advertisement (“ad”) campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.

4. 发明申请

US20160027061A1 Repositioning Previously Presented Content Items For Presentation To A User Via An Updated News Feed 审中-公开
标题翻译：重新定位以前介绍的内容项目，以通过更新的新闻稿向用户呈现
公开(公告)号：US20160027061A1
公开(公告)日：2016-01-28
申请号：US14341680
申请日：2014-07-25
申请人： Facebook, Inc
发明人： Tanmoy Chakraborty , Anand Sumatilal Bhalgat , Chinmay Deepak Karande
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0269 , G06Q30/0275 , G06Q50/01
摘要： A social networking system presents content items, such as news feed stories and advertisements, to a user of the social networking system via a news feed. The social networking system determines to again present a content item via the news feed or to present a previously presented content item in a different position of the news feed. The social networking system identifies additional content items to present to the user as well as content items previously presented to the user. The social networking system scores the additional content items and the previously presented content items, accounting for a cost of removing the previously presented content item from its original position for presentation in the alternative position. Based on the score the social networking system ranks the content items selects, based on the rank, content items to present to the user.
摘要翻译：社交网络系统通过新闻提供向社交网络系统的用户提供诸如新闻馈送故事和广告等内容。社交网络系统确定再次通过新闻馈送呈现内容项目，或者将新出现的内容项呈现在新闻提要的不同位置。社交网络系统识别向用户呈现的附加内容项目以及先前呈现给用户的内容项目。社交网络系统对附加内容项目和先前呈现的内容项目进行分数，从而将先前呈现的内容项目从其原始位置移除以便呈现在替代位置的成本。基于分数，社交网络系统根据排名，内容项目选择内容项目，将内容项目呈现给用户。

5. 发明申请

US20190172089A1 NORMALIZING USER INTERACTIONS FOR THIRD-PARTY SYSTEMS 审中-公开
公开(公告)号：US20190172089A1
公开(公告)日：2019-06-06
申请号：US15829841
申请日：2017-12-01
申请人： Facebook, Inc.
发明人： Junbiao Tang , Alexander Pivovarov , Anand Sumatilal Bhalgat , Janis Libeks , Hao Zhang , Yevgeniya Solyanik
IPC分类号： G06Q30/02
摘要： An online system determines an estimated conversion rate for sponsored content items placed on content publishers and on the online system. The estimated conversion rate can be determined by a machine learning model trained using data describing content campaigns, content publishers, and online system users. This data is collected by the online system from content publishers and/or content campaigns that report conversion rates to the online system. By determining a ratio of estimated conversion rates with third party content on the content publisher against those on the online system, the online system can determine a publisher quality score for that content publisher. The online system uses the publisher quality score to normalize third party value contributions toward placing sponsored content on content publishers and the online system. Thus, disparities in the intrinsic value across publishers are diminished as third party value contributions are normalized based on the publisher conversion rates.

6. 发明授权

US10176498B2 Pacing a budget for presenting sponsored content while limiting frequency of sponsored content presentation 有权
公开(公告)号：US10176498B2
公开(公告)日：2019-01-08
申请号：US14986642
申请日：2016-01-01
申请人： Facebook, Inc.
发明人： Anand Sumatilal Bhalgat
IPC分类号： G06Q30/00 , G06Q30/02
摘要： An advertising campaign received by an online system has a specified budget, a specified duration, and includes multiple advertisement requests that each include advertisements for presentation to users of the online system. An ad request included in the advertising campaign is associated with a frequency limit specifying a maximum number of times an advertisement from the ad request is shown to a user during the specified duration. When selecting advertisements for presentation to a user, the online system determines an adjustment value for the ad request's bid amount based on a number of times the advertisement from the ad request has been presented to the user, an amount of the duration that has lapsed, and the frequency limit associated with the ad request. The online system modifies the ad request's bid amount by the adjustment value and uses the modified bid amount when selecting advertisements for presentation to the user.

7. 发明申请

US20180268490A1 IDENTIFYING USER EXPLOITATION OF ONE OR MORE CONTENT SELECTION PROCESSES USED BY AN ONLINE SYSTEM 审中-公开
公开(公告)号：US20180268490A1
公开(公告)日：2018-09-20
申请号：US15462317
申请日：2017-03-17
申请人： Facebook, Inc.
发明人： Eric Michael Sodomka , Anand Sumatilal Bhalgat , Chandrashekhar Nagarajan , Dominic Coey , Nicolas Emilio Stier Moses , Brent Christian Dorman , Molly Katherine Duffy
IPC分类号： G06Q40/00 , H04L29/08
CPC分类号： G06Q30/0248 , G06Q30/0247 , G06Q40/12 , G06Q50/01
摘要： An online system receives content items from publishing users for presentation to other users. When selecting content for presentation to users, the online system accounts for amounts of compensation from publishing users when presenting content items. To prevent publishing users from exploiting content selection by the online system to obtain disproportionate presentation of their content items relative to other publishing users, the online system generates an estimated amount of revenue from various publishing users from presenting their content items. The online system compares an amount of compensation received from a publishing user to the estimated amount of revenue from the publishing user, and generates clusters of content items from the publishing user for review if the amount of compensation is at least a threshold amount less than the estimated amount of revenue.

8. 发明申请

US20180174230A1 EVALUATING ONLINE SYSTEM USER INTERACTION WITH DIFFERENT CONTENT ITEMS WHILE MAINTAINING BUDGET ALLOCATIONS FOR PRESENTING EACH DIFFERENT CONTENT ITEM 审中-公开
公开(公告)号：US20180174230A1
公开(公告)日：2018-06-21
申请号：US15383919
申请日：2016-12-19
申请人： Facebook, Inc.
发明人： Harsh Doshi , Xin Liu , Chandrashekhar Nagarajan , Anand Sumatilal Bhalgat , Wenjie Fu , Subha Ramakrishna Gummadi , Dianshi Li
IPC分类号： G06Q40/02 , G06Q30/06
CPC分类号： G06Q40/02 , G06Q30/0601 , G06Q50/00
摘要： An online system presents different content items to different sets of users to evaluate how changes to content or changes to the online system affect user interaction with the content items or presentation of the content items. However, if the online system receives compensation for presenting different content items, the online system may receive a disproportionate amount of compensation for presenting one of the content items that improves user interaction. To prevent such disproportionate allocation of compensation between presentation of different contents items, the online system allocates sets of users to whom different content items are eligible to be presented to maintain a specified budget for presenting the different content items. The online system also differently allocates users across sets to whom different content items are eligible for presentation to prevent biasing of users from presentation of other different content items to users done in parallel.

9. 发明申请

US20160292717A1 ADJUSTING CONTENT ITEM SPECIFIC BID AMOUNTS TO BIAS SELECTION OF CONTENT ITEMS FROM AN AD CAMPAIGN 审中-公开
标题翻译：调整内容项目特定标签以从公开招标中选择内容项目
公开(公告)号：US20160292717A1
公开(公告)日：2016-10-06
申请号：US14678862
申请日：2015-04-03
申请人： Facebook, Inc.
发明人： Anand Sumatilal Bhalgat , Chinmay Deepak Karande , Tanmoy Chakraborty
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0246 , G06Q30/0249 , G06Q30/0275 , G06Q50/01
摘要： For ad campaigns including multiple advertisement (“ad”) requests each including an ad creative, which are automatically selected, a social networking system, or any other suitable online system, may bias selection of ad requests from an ad campaign towards early-selected ad requests with positive user interactions, limiting the number of ad requests selected from the ad campaign. To increase the likelihood of various advertisements in an ad campaign being evaluated for presentation to users, the social networking system modifies bid amounts associated with advertisements in the ad campaign using advertisement-specific bid adjustments based on interactions with the ad requests. Based on the modified bid amounts, the social networking system selects ad requests from the ad campaign to evaluate for presentation to a user.
摘要翻译：对于包含多个广告（“广告”）请求的广告系列，包括自动选择的广告素材，社交网络系统或任何其他合适的在线系统，都可能会偏偏从广告系列向早期选择的广告选择广告请求积极的用户互动请求，限制从广告系列中选择的广告请求数量。为了增加对广告活动中的各种广告的可能性被评估以呈现给用户，社交网络系统基于与广告请求的交互来使用针对广告的出价调整修改与广告活动中的广告相关联的出价金额。基于修改的出价金额，社交网络系统从广告活动中选择广告请求，以评估用户的呈现。

10. 发明申请

US20160292714A1 EVENLY PRESENTING CONTENT ITEMS FROM A CAMPAIGN OVER A TIME INTERVAL BY MODIFYING BID AMOUNTS ASSOCIATED WITH THE CONTENT ITEMS 审中-公开
标题翻译：通过修改与内容项目相关的支付金额，在一段时间间隔内暂时提供内容项目
公开(公告)号：US20160292714A1
公开(公告)日：2016-10-06
申请号：US14678897
申请日：2015-04-03
申请人： Facebook, Inc.
发明人： Anand Sumatilal Bhalgat , Chinmay Deepak Karande , Tanmoy Chakraborty
IPC分类号： G06Q30/02
摘要： For an advertisement (“ad”) campaign including multiple ad requests, an advertiser may request presentation of a variety of ad requests in the ad campaign as well as specify an objective to be completed by the ad campaign during a time interval and subject to a budget. An online system presenting advertisement content may modify bid amounts associated with ad requests in the ad campaign using advertisement-specific bid adjustment values to select a more diverse range of ad requests from the ad campaign. To satisfy the objective without exceeding the budget, the online system also applies a pacing multiplier to bid amounts of ad requests selected from the ad campaign. As ad requests from the ad campaign are presented, the online system modifies the ad request-specific bid amounts and the pacing multiplier at different rates.
摘要翻译：对于包含多个广告请求的广告（“广告”）广告系列，广告客户可以请求在广告活动中呈现各种广告请求，并指定广告活动在一段时间间隔内完成的目标，并遵守预算。呈现广告内容的在线系统可以使用广告特定出价调整值来修改与广告活动中的广告请求相关联的出价金额，以从广告活动中选择更多样化的广告请求。为了在不超出预算的情况下实现目标，在线系统还应用起搏倍数来投标从广告活动中选择的广告请求。随着广告系列的广告请求的出现，在线系统会以不同的费率修改广告请求专用的出价金额和起搏乘数。

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