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    • 9. 发明授权
    • Tracking viewing behavior of advertisements on a home entertainment system
    • 跟踪家庭娱乐系统广告的观看行为
    • US06708335B1
    • 2004-03-16
    • US09376631
    • 1999-08-18
    • Stuart OzerTimothy F. ParkDaniel J. ZigmondMichael A. Killianey
    • Stuart OzerTimothy F. ParkDaniel J. ZigmondMichael A. Killianey
    • H04N716
    • H04N21/44222H04N7/163H04N21/6582H04N21/812H04N21/84H04N21/8586
    • Systems and methods for tracking viewing behavior of advertisements on home entertainment systems. A processing device associated with the home entertainment system determines that an advertisement is being displayed. For example, the processing device can recognize an identifying marker embedded in the television signal that carries the advertisement. Alternatively, an electronic program guide supplemented with information identifying advertisements can be used to determine that a channel tuned and displayed at the home entertainment system carries a particular advertisement. The processing device generates viewing behavior information that identifies the advertisement and stores the information locally. The information is periodically transmitted to a central clearinghouse for storage and distribution to advertisers or other interested parties. The clearinghouse receives viewing behavior information from a plurality of home entertainment systems, which represents and describes the advertisements being viewed, the origin of the advertisements, and the way in which the advertisements are viewed.
    • 用于跟踪家庭娱乐系统广告的观看行为的系统和方法。 与家庭娱乐系统相关联的处理设备确定正在显示广告。 例如,处理装置可以识别嵌入在携带广告的电视信号中的识别标记。 或者,可以使用补充有识别广告的信息的电子节目指南来确定在家庭娱乐系统调谐和显示的频道携带特定广告。 处理装置生成识别广告并且在本地存储信息的观看行为信息。 这些信息被定期地传送到中央票据交换所,以供存储和分发给广告商或其他有关方。 票据交换所从多个家庭娱乐系统接收观看行为信息,其表示并描述正在观看的广告,广告的起源以及广告的观看方式。
    • 10. 发明授权
    • Tracking viewing behavior of a home entertainment system
    • 跟踪家庭娱乐系统的观看行为
    • US06704929B1
    • 2004-03-09
    • US09376632
    • 1999-08-18
    • Stuart OzerTimothy F. ParkDaniel J. ZigmondMichael A. Killianey
    • Stuart OzerTimothy F. ParkDaniel J. ZigmondMichael A. Killianey
    • H04H900
    • H04N7/17318H04H60/31H04H60/39H04N7/0887H04N21/44222H04N21/6582H04N21/84
    • Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.
    • 用于提供和跟踪家庭娱乐系统的观看行为的系统和方法。 诸如调谐到所选择的电视频道的观看者事件发生在家庭娱乐系统。 该事件与描述在家庭娱乐系统上观看的节目的信息相结合,并被存储在本地。 描述编程的信息从电子节目指南获得。 随后的观看者事件还与描述在本地观看和存储的节目的信息相结合。 将本地存储的结果查看行为发送到远程结算所进行存储。 远程站点从多个家庭娱乐系统接收到很大的多样化特定信息,其以任何期望的特异性表示和描述了公众正在观看的节目,节目的起源以及节目的方式 正在被看