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1. 发明授权

US09460449B2 Multi-campaign content allocation 有权
标题翻译：多重活动内容分配
公开(公告)号：US09460449B2
公开(公告)日：2016-10-04
申请号：US13895705
申请日：2013-05-16
申请人： Google Inc.
发明人： Adam I. Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于根据实验活动创建实验内容分发活动（“实验活动”）和分配内容。一方面，选择控制活动或实验活动作为用于响应于接收内容请求而提供内容的可用活动。选择可以是概率约束选择，其中选择实验活动的概率被指定为在实验活动可用于提供内容的实验期间期间接收到的总数量的一部分。响应于请求提供内容，其中所提供的内容是与所选择的活动相对应的内容。

2. 发明申请

US20170017988A1 FULL VALUE CALCULATOR FOR CONVERSIONS 审中-公开
标题翻译：用于转换的全值计算器
公开(公告)号：US20170017988A1
公开(公告)日：2017-01-19
申请号：US14297720
申请日：2014-06-06
申请人： GOOGLE INC.
发明人： Vishal Goenka , Conrad Wai , Bhanu Narasimhan , Surojit Chatterjee , Jyotirmaya Manoj Akkad , Atul Bhandari , Alexandra Baugher , Shibani Sanan , Hidetoshi Muta
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244 , G06Q30/0243 , G06Q30/0275
摘要： Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.
摘要翻译：方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。估计收到。确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

3. 发明申请

US20130254015A1 MULTI-CAMPAIGN CONTENT ALLOCATION 有权
标题翻译：多中心内容分配
公开(公告)号：US20130254015A1
公开(公告)日：2013-09-26
申请号：US13895705
申请日：2013-05-16
申请人： Google Inc.
发明人： Adam I. Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于根据实验活动创建实验内容分发活动（“实验活动”）和分配内容。一方面，选择控制活动或实验活动作为用于响应于接收内容请求而提供内容的可用活动。选择可以是概率约束选择，其中选择实验活动的概率被指定为在实验活动可用于提供内容的实验期间期间接收到的总数量的一部分。响应于请求提供内容，其中所提供的内容是与所选活动相对应的内容。

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