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    • 1. 发明授权
    • Publication evaluation
    • 出版评估
    • US08543453B1
    • 2013-09-24
    • US12437705
    • 2009-05-08
    • Guy CalvertAaron ShonMatthew C. CaryMichael EnglishMichael SkinnerCourtney L. Bowman
    • Guy CalvertAaron ShonMatthew C. CaryMichael EnglishMichael SkinnerCourtney L. Bowman
    • G06Q30/00
    • G06Q30/00
    • A publication evaluation subsystem generates publication scores for publications. Each publication score is indicative of an expected performance for content that is presented with the publication. The publication scores are generated relative to a baseline performance measure. The baseline performance measure has a value that is indicative of an expected performance of any selected content presented with any publication in the content network. More than one publication score can be generated for each publication, with each publication score being indicative of the performance of a sub-group of content items that are presented with the publication. The sub-group of content items can include content items that each share a common characteristic. For example, a publication score can be generated for a sub-group of content items that are associated with common targeting criteria (e.g., keywords).
    • 出版评估子系统生成出版物的出版评分。 每个出版物评分表示出版物呈现的内容的预期效果。 出版评分相对于基准绩效指标生成。 基准绩效量度具有指示内容网络中与任何出版物呈现的任何所选内容的期望表现的值。 可以为每个出版物生成多个出版物得分,每个出版物评分指示出版物呈现的内容项目子组的表现。 内容项的子组可以包括各自共享共同特征的内容项。 例如,可以针对与通用目标标准(例如,关键字)相关联的内容项目的子组生成发布​​评分。