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    • 5. 发明申请
    • SYSTEM AND METHOD FOR SERVING ELECTRONIC CONTENT
    • 用于服务电子内容的系统和方法
    • US20140164394A1
    • 2014-06-12
    • US14011195
    • 2013-08-27
    • LinkedIn Corporation
    • Sohil C. MaruKai WeiSanjay S. DubeyMaria E. Jabon
    • G06F17/30
    • G06F16/24G06Q30/0251
    • A system and methods are provided for serving content in response to content queries or requests. When a request is received, for content to be presented to a specified user, candidate content items are identified, possibly based on matches between attributes of the specified user and attributes of the items' target audiences. For each item, a history indicating the frequency (e.g., total number) and/or recency with which impressions of the candidate item (and/or related items) were previously presented to the specified user is retrieved and used to filter out candidate content items and/or collections of content items that have been already been served to the specified user a threshold number of times. Each remaining item's estimated value is computed, the results are ranked and the top-ranked item(s) are served.
    • 提供了用于响应于内容查询或请求来服务内容的系统和方法。 当收到请求时,对于要呈现给指定用户的内容,可能基于指定用户的属性与项目的目标受众的属性之间的匹配来识别候选内容项。 对于每个项目,检索指示候选项目(和/或相关项目)的展示先前呈现给指定用户的频率(例如,总数)和/或新近度的历史,并用于过滤候选内容项 和/或已经向指定用户提供阈值次数的内容项集合。 计算每个剩余项目的估计值,对结果进行排名,并提供排名最高的项目。