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1. 发明授权

US11210719B2 Inferring service opportunities 有权
公开(公告)号：US11210719B2
公开(公告)日：2021-12-28
申请号：US15048813
申请日：2016-02-19
申请人： LinkedIn Corporation
发明人： Siyu You , Aman Grover , Manoj Rameshchandra Thakur
IPC分类号： G06Q30/06 , G06Q30/02 , G06Q50/00 , G06F16/9535 , H04L29/08
摘要： A system and method for inferring service opportunities are provided. In example embodiments, a member event associated with a particular member of a social networking service is detected. In response to detecting the member event, a service request for a particular service is inferred based on the member event. A provider member capable of fulfilling the inferred service request is identified among members of the social networking service. A match score for each of the identified provider members is calculated. The identified provider members are ranked according to the calculated match score. At least a portion of the ranked identified provider members are presented on a user interface.

2. 发明申请

US20170032323A1 ESTIMATING EFFECTS OF COURSES 审中-公开
标题翻译：估计课程的影响
公开(公告)号：US20170032323A1
公开(公告)日：2017-02-02
申请号：US14814403
申请日：2015-07-30
申请人： LinkedIn Corporation
发明人： Aman Grover , Siyu You , Krishnaram Kenthapadi , Parul Jain , Fedor Vladimirovich Borisyuk , Christopher Matthew Degiere , Songtao Guo
IPC分类号： G06Q10/10
CPC分类号： G06Q10/1053 , G06Q50/2057
摘要： A member profile including a vector containing a field for each of a plurality of skills and a rating of one or more of the skills in the vector for a member of a social networking service is obtained. A first distance indicating a vector distance between the vector of the member profile and a vector of a hypothetical member profile representing the perfect job candidate is obtained. A hypothetical member profile for the member is created by combining the vector of the member profile with the indication of how each of the one or more skills is improved through taking the course from course information. A second distance between the member and the hypothetical perfect candidate for the job is obtained, and the difference between the first distance and the second distance is calculated to determine an estimate of how much the course will increase the member's job chances.
摘要翻译：获得包括对于多个技能中的每一个的包含字段的向量的成员简档，以及针对社交网络服务的成员的向量中的一种或多种技能的评级。获得指示成员简档的矢量与表示完美作业候选的假想成员轮廓的矢量之间的矢量距离的第一距离。通过将成员简档的向量与通过从课程信息中获取课程来改进每个技能的指示来创建该成员的假设成员简档。获得该成员与该工作的假设完美候选人之间的第二距离，并计算第一距离与第二距离之间的差异，以确定该课程将增加成员工作机会的程度。

3. 发明申请

US20160063574A1 OPTIMIZING ONLINE ADVERTISING CAMPAIGN ALLOCATIONS 审中-公开
标题翻译：优化在线广告营销分配
公开(公告)号：US20160063574A1
公开(公告)日：2016-03-03
申请号：US14578219
申请日：2014-12-19
申请人： LinkedIn Corporation
发明人： Siyu You , Romer Rosales-Delmoral
IPC分类号： G06Q30/02
摘要： A method of optimizing online advertising campaign allocations is disclosed. It is determined that an auction for a set of advertising slots has been triggered. It is identified that the advertising campaigns are configured to bid on the set of advertising slots. A ranking score for each of the advertising campaigns is determined. The ranking scores are adjusted for each cost-per-click advertising campaign of the set of advertising campaigns by an adjustment factor specific to a context of the auction. The set of advertising slots is allocated to the winners of the auction. The winners of the auction are communicated for integration into a content page.
摘要翻译：披露了优化在线广告活动分配的方法。确定已经触发一组广告位的拍卖。确定广告活动被配置为对该组广告位进行出价。确定每个广告活动的排名得分。通过特定于拍卖背景的调整因素，对广告系列广告系列的每个每次点击费用广告活动进行排名分数的调整。一组广告位分配给拍卖的获奖者。传达拍卖的获奖者，以便整合到内容页面中。

4. 发明申请

US20160275571A1 PACING THE SERVING OF A CONTENT ITEM 审中-公开
标题翻译：提供内容项目的服务
公开(公告)号：US20160275571A1
公开(公告)日：2016-09-22
申请号：US14663116
申请日：2015-03-19
申请人： LINKEDIN CORPORATION
发明人： Zhifeng Deng , Siyu You , Dakan Wang
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0206
摘要： A system, method, and apparatus are provided for pacing the serving of a sponsored content item. The rate of depletion of the sponsored content item, or the current rate at which it wins auctions to be served in response to compatible content requests is used to forecast the state of the item's periodic budget at the end of a current period. If the budget is not forecast to be depleted close to the end of the period, within a threshold measure of value or time, a new win rate that will accomplish the goal is determined. Based on past performance, which may be represented as a collection of estimated costs per impression (eCPI) or as ratios of the item's eCPI to a winning item's eCPI, a new bid can be determined that is estimated to yield the new win rate.
摘要翻译：提供了一种系统，方法和装置，用于对所提供的内容项目的服务进行起搏。赞助内容项目的耗尽率或其竞争拍卖的响应兼容内容请求的当前速率用于在当前时段结束时预测该项目的定期预算的状态。如果预算未预计在期间结束时耗尽，则在价值或时间的阈值范围内，确定实现目标的新胜率。根据过去的表现，可以表示为每次展示的预估成本（eCPI）或该项目的eCPI与获胜项目的eCPI的比率，可以确定新的出价，估计产生新的胜率。

5. 发明申请

US20150348133A1 APPLYING CONSTRAINTS TO METRICS ASSOCIATED WITH ONLINE ADVERTISING 审中-公开
标题翻译：将约束应用于与在线广告相关的度量
公开(公告)号：US20150348133A1
公开(公告)日：2015-12-03
申请号：US14288192
申请日：2014-05-27
申请人： LinkedIn Corporation
发明人： Romer E. Rosales-Delmoral , Siyu You , Deepak Agarwal
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0277
摘要： The disclosed embodiments provide a method and system for managing online advertising. During operation, the system obtains a constraint on a first metric associated with an online advertising auction. Next, the system uses a computer to generate a tradeoff curve of the first metric and a second metric associated with the online advertising auction and use the tradeoff curve to obtain a value for the second metric that meets the constraint on the first metric. The system then uses the value to manage the online advertising auction.
摘要翻译：所公开的实施例提供了一种用于管理在线广告的方法和系统。在操作期间，系统获得与在线广告拍卖相关联的第一指标的约束。接下来，系统使用计算机来生成第一度量的折衡曲线和与在线广告拍卖相关联的第二度量，并使用权衡曲线来获得满足第一度量的约束的第二度量的值。然后系统使用该值来管理在线广告拍卖。

6. 发明申请

US20160253709A1 ONLINE ADVERTISEMENT FORECASTING USING TARGETED MESSAGES 审中-公开
标题翻译：在线广告预测使用有针对性的消息
公开(公告)号：US20160253709A1
公开(公告)日：2016-09-01
申请号：US14642586
申请日：2015-03-09
申请人： LinkedIn Corporation
发明人： Jieying Chen , Tingting Cui , Zhifeng Deng , Siyu You , Deepak Kumar , Guangyu Dong , Sanjay Kshetramade , Jan Schellenberger
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0269 , G06Q30/0261 , G06Q30/0264 , G06Q50/01
摘要： Techniques for forecasting for an advertisement campaign are described. A personalized communication system can receive a request for an advertisement campaign on a social network. The request can have a member attribute and a time frame. The personalized communication system can access member data and behavior data from the social network. Additionally, the personalized communication system can determine a target group based on the member data and the member attribute. Furthermore, the personalized communication system can calculate a number of unique visitors to the social network from the target group based on the member attribute, the time frame, and a frequency cap. Subsequently, the personalized communication system can forecast a number of messages for the first advertisement campaign based on the calculated number of unique visitors, the behavior data, and the time frame.
摘要翻译：描述了广告活动预测技术。个性化通信系统可以在社交网络上接收广告活动的请求。该请求可以具有成员属性和时间框架。个性化通信系统可以从社交网络访问成员数据和行为数据。此外，个性化通信系统可以基于成员数据和成员属性来确定目标组。此外，个性化通信系统可以基于成员属性，时间框架和频率上限，从目标组计算出社交网络的唯一访问者数量。随后，个性化通信系统可以基于计算出的唯一访问者的数量，行为数据和时间帧来预测第一广告活动的多个消息。

7. 发明申请

US20170243277A1 INFERRING SERVICE OPPORTUNITIES 审中-公开
公开(公告)号：US20170243277A1
公开(公告)日：2017-08-24
申请号：US15048813
申请日：2016-02-19
申请人： LinkedIn Corporation
发明人： Siyu You , Aman Grover , Manoj Rameshchandra Thakur
IPC分类号： G06Q30/06 , G06Q50/00 , G06Q30/02 , H04L29/08 , G06F17/30
CPC分类号： G06Q30/0631 , G06F16/9535 , G06Q30/0273 , G06Q30/0283 , G06Q50/01 , H04L67/306
摘要： A system and method for inferring service opportunities are provided. In example embodiments, a member event associated with a particular member of a social networking service is detected. In response to detecting the member event, a service request for a particular service is inferred based on the member event. A provider member capable of fulfilling the inferred service request is identified among members of the social networking service. A match score for each of the identified provider members is calculated. The identified provider members are ranked according to the calculated match score. At least a portion of the ranked identified provider members are presented on a user interface.

8. 发明申请

US20170243271A1 INFERRING SERVICE PROVIDERS 审中-公开
公开(公告)号：US20170243271A1
公开(公告)日：2017-08-24
申请号：US15048845
申请日：2016-02-19
申请人： LinkedIn Corporation
发明人： Siyu You , Aman Grover , Manoj Rameshchandra Thakur
IPC分类号： G06Q30/06 , H04L29/08 , G06Q50/00 , H04L12/58
摘要： A system and method for inferring service providers are provided. In example embodiments, member data of members of a social networking service is accessed. From the member data, it is inferred that a particular member among the members of the social networking service is a freelancer member. A service request that the freelancer member is capable of fulfilling is identified based on a service request skill associated with the service request and a freelancer skill of the freelancer member. An option for the freelancer member to fulfill the service request is presented on a user interface of a user device of the freelancer member.

9. 发明申请

US20170154357A1 ONLINE FREQUENCY CAP SIMULATION 审中-公开
公开(公告)号：US20170154357A1
公开(公告)日：2017-06-01
申请号：US14958574
申请日：2015-12-03
申请人： LinkedIn Corporation
发明人： Zhifeng Deng , Siyu You , Xiaokang Zhang , Manoj Rameshchandra Thakur , Jan Schellenberger
IPC分类号： G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0246
摘要： Disclosed in some examples, are methods, systems, and machine readable mediums which allow for providing estimated impressions for content given arbitrary frequency caps. Time series historical visit data about each targeted user group is condensed by calculating, for each user in a targeted user group, an arrival rate. The arrival rates for each user in the targeted user group are used to construct a distribution of arrival rates in the user group. Given an arbitrary frequency cap, the system samples a large number of arrival rates N from the targeted user group. For each of the N sampled arrival rates, a time series corresponding to the arrival rate is created from that arrival rate and a frequency cap is applied to the sampled time series' to arrive at an estimated impression count. Adding up the frequency capped impressions for each sampled arrival rate and normalizing it for the number of members in the targeted population yields a prediction of the number of impressions in a given time period.

10. 发明申请

US20170032322A1 MEMBER TO JOB POSTING SCORE CALCULATION 审中-公开
标题翻译：会员到工作岗位考核计算
公开(公告)号：US20170032322A1
公开(公告)日：2017-02-02
申请号：US14814397
申请日：2015-07-30
申请人： Linkedin Corporation
发明人： Aman Grover , Siyu You , Krishnaram Kenthapadi , Parul Jain , Fedor Vladimirovich Borisyuk , Christopher Matthew Degiere , Songtao Guo
IPC分类号： G06Q10/10 , G06F17/30 , G06Q50/00
CPC分类号： G06Q10/1053 , G06Q50/01
摘要： In an example embodiment, a method is provided to calculate a distance for a first member of a social networking service and a job opening, which indicates the likelihood that the first member will obtain the job. The distance is calculated by applying one or more policies to member profiles of members who applied for similar jobs to obtain a hypothetical perfect candidate for the job. The member's profile is then automatically compared to the hypothetical perfect candidate profile to calculate the distance.
摘要翻译：在示例性实施例中，提供了一种用于计算社交网络服务的第一成员和作业打开的距离的方法，其指示第一成员获得作业的可能性。距离是通过对申请类似工作的成员的成员简介应用一个或多个政策来获得该工作的假设完美候选人来计算的。然后，会员的个人资料将自动与假设的完美候选人资料进行比较，以计算距离。

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