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    • 3. 发明申请
    • METHOD AND SYSTEM FOR SELECTING A TARGET AUDIENCE
    • 选择目标听众的方法和系统
    • US20150348072A1
    • 2015-12-03
    • US14290144
    • 2014-05-29
    • MASTERCARD INTERNATIONAL INCORPORATED
    • Emma GoodyearJoanne SterneKent Olof Niklas BerntssonAdam Granoff
    • G06Q30/02G06Q20/20G06Q20/34G06Q20/10
    • G06Q30/0204G06Q20/1085G06Q20/12G06Q20/204G06Q20/34
    • A method and a system are provided for selecting an audience of potential acceptors for receiving a targeted communication and for making a targeted communication to an audience of potential acceptors. The method involves retrieving, from one or more databases, a first set of information including checking account activities and characteristics attributable to an audience of checking account customers. At least a portion of the audience of checking account customers are identifiably associated with an audience of payment card holders. The method also involves retrieving, from one or more databases, a second set of information including payment card activities and characteristics attributable to the audience of payment card holders. Payment card holders meeting selection criteria are identified based on the first set of information and the second set of information. Payment card holders meeting the selection criteria are selected for receiving a targeted communication (e.g., a payment card upgrade).
    • 提供了一种方法和系统,用于选择用于接收目标通信的潜在接受者的受众并且向潜在接受者的受众进行有针对性的通信。 该方法涉及从一个或多个数据库检索第一组信息,包括检查帐户活动和归因于检查帐户客户的受众的特征。 支票账户客户的至少一部分受众可以与支付卡持有者的受众群体相关联。 该方法还涉及从一个或多个数据库检索包括支付卡活动和可归因于支付卡持有者的受众的特征的第二组信息。 基于第一组信息和第二组信息来识别满足选择标准的支付卡持有人。 选择满足选择标准的支付卡持有人接收目标通信(例如,支付卡升级)。