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1. 发明授权

US07725464B2 Collection and delivery of internet ads 失效
标题翻译：收集和发送互联网广告
公开(公告)号：US07725464B2
公开(公告)日：2010-05-25
申请号：US11535958
申请日：2006-09-27
申请人： Michael L. Grubb , Jeffrey D. Arena , Michael A. Schoen , Bruce M. Martin
发明人： Michael L. Grubb , Jeffrey D. Arena , Michael A. Schoen , Bruce M. Martin
IPC分类号： G05F7/00
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0256 , G06Q30/0277 , G06Q30/06
摘要： Advertisements over a network, such as the Internet, by extracting an index file of suppliers of search result sets for a plurality of keywords and/or an index of ads to be placed. A keyword in a received query may be matched to the suppliers of related search result sets and/or the ads to be placed in the index file(s). The search results may be ranked based on various criteria such as yield, click through rates and history of dealings. Search result sets for the keywords from the matching suppliers and the ads to be placed may be combined to produce a search result set ranked in accordance with estimated yields for advertisements associated with each result in the search result set and delivered in response to the received query. The search results in the combined set may be reranked and/or repriced.
摘要翻译：通过提取关于多个关键字的搜索结果集的供应商的索引文件和/或要放置的广告的索引，通过网络（例如因特网）进行的广告。接收到的查询中的关键字可以与相关搜索结果集合的供应商和/或放置在索引文件中的广告相匹配。搜索结果可以根据诸如收益率，点击率和交易历史等各种标准进行排名。可以将来自匹配的供应商的关键词和待放置的广告的搜索结果集合组合以产生按照与搜索结果集中的每个结果相关联的广告的估计收益排列的搜索结果集，并响应于所接收的查询而递送。组合集合中的搜索结果可能被重新排列和/或重新定价。

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