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1. 发明申请

US20130110647A1 Semantic Tagged Ads 有权
标题翻译：语义标签广告
公开(公告)号：US20130110647A1
公开(公告)日：2013-05-02
申请号：US13287127
申请日：2011-11-02
申请人： Moti GINDI , Kfir KARMON , Haim SOMECH
发明人： Moti GINDI , Kfir KARMON , Haim SOMECH
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0601 , G06Q30/0241 , G06Q30/0277 , G06Q30/0613
摘要： A scraping mechanism may download a web page from a retailer and extract information for each item being offered for sale. The scraping mechanism may parse the published HTML code to identify items for sale, along with other parameters that may be presented in the web page. From the web page, a data structure may be created that represents the items for sale, and the data structure may be used to generate advertisements for the retailer, add the items to a search engine, or for other uses. In some embodiments, the retailer may include hints, tags, or other annotations in the HTML code to facilitate the data capture. The web page may be a standard public page or may be a private page accessible to the scraping mechanism only.
摘要翻译：刮擦机构可以从零售商下载网页并提取出售的每个物品的信息。刮除机制可以解析发布的HTML代码以识别要出售的物品，以及可能在网页中呈现的其他参数。从网页可以创建表示出售物品的数据结构，并且可以使用数据结构来生成零售商的广告，将项目添加到搜索引擎或用于其他用途。在一些实施例中，零售商可以在HTML代码中包括提示，标签或其他注释，以便于数据捕获。该网页可以是标准公共页面，或者可以是仅可用于刮削机构的私人页面。

2. 发明申请

US20120324374A1 MOVIE DISCOVERY SYSTEM 有权
标题翻译：电影发现系统
公开(公告)号：US20120324374A1
公开(公告)日：2012-12-20
申请号：US13162605
申请日：2011-06-17
申请人： Kfir KARMON , Avigad Oron , Rotem Bennet , Noga Amit-Miller , Adi Diamant
发明人： Kfir KARMON , Avigad Oron , Rotem Bennet , Noga Amit-Miller , Adi Diamant
IPC分类号： G06F3/048
CPC分类号： H04N21/4755 , G06F17/30828 , H04N21/251 , H04N21/25891 , H04N21/44222 , H04N21/6582
摘要： A movie browsing system may use a combination of long term and session based preferences to help a user browse movies using microcategories. The user preferences may be stored as microcategory weights, where the session based weights may change during a session as the system learns the types of movies a user wishes to see at that time. The long term microcategory weights may change at a slower rate than the session weights. The system may present a diverse set of microcategories to a user in an effort to diverge the search and learn the user's current interest, and may refine the weights as the user browses to converge to a desired movie. A user interface may operate on a television screen with a minimum of user input controls to navigate the browsing system while still collecting user preferences.
摘要翻译：电影浏览系统可以使用长期和基于会话的偏好的组合来帮助用户使用微类别浏览电影。用户偏好可以存储为微类别权重，其中基于会话的权重可以在会话期间改变，因为系统在此时学习用户希望看到的电影的类型。长期微类别权重可以以比会话权重更慢的速度改变。该系统可以向用户呈现多样化的微类别集，以努力分散搜索并学习用户的当前兴趣，并且可以在用户浏览以收敛到期望的电影时细化权重。用户界面可以在具有最少用户输入控制的电视屏幕上操作以在仍然收集用户偏好的同时浏览浏览系统。

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