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1. 发明授权

US08527352B2 System and method for generating optimized bids for advertisement keywords 有权
标题翻译：为广告关键字生成优化出价的系统和方法
公开(公告)号：US08527352B2
公开(公告)日：2013-09-03
申请号：US11590043
申请日：2006-10-30
申请人： Richard Edward Chatwin , Ayman Omar Farahat , Matthew Robert McEachen
发明人： Richard Edward Chatwin , Ayman Omar Farahat , Matthew Robert McEachen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277
摘要： The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.
摘要翻译：本发明涉及用于生成用于显示与给定关键字相关联的广告的一个或多个关键字的出价金额的系统和方法。该方法包括计算与在一个或多个位置处显示的一个或多个广告相关联的一个或多个关键词的一个或多个广告度量的估计。针对一个或多个关键字识别目标位置，在该关键字处，响应于与给定关键词相匹配的查询，显示一个或多个广告而获得的投资回报率根据估计值超过阈值一个给定概率，以选择给定的目标位置提供最大的估计利润。为一个或多个关键字生成出价金额，以便在给定的目标位置获得关联的广告的显示。

2. 发明申请

US20080103892A1 System and method for generating optimized bids for advertisement keywords 有权
标题翻译：为广告关键字生成优化出价的系统和方法
公开(公告)号：US20080103892A1
公开(公告)日：2008-05-01
申请号：US11590043
申请日：2006-10-30
申请人： Richard Edward Chatwin , Ayman Omar Farahat , Matthew Robert McEachen
发明人： Richard Edward Chatwin , Ayman Omar Farahat , Matthew Robert McEachen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277
摘要： The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.
摘要翻译：本发明涉及用于生成用于显示与给定关键字相关联的广告的一个或多个关键字的出价金额的系统和方法。该方法包括计算与在一个或多个位置处显示的一个或多个广告相关联的一个或多个关键词的一个或多个广告度量的估计。针对一个或多个关键字识别目标位置，在该关键字处，响应于与给定关键词相匹配的查询，显示一个或多个广告而获得的投资回报率根据估计值超过阈值一个给定概率，以选择给定的目标位置提供最大的估计利润。为一个或多个关键字生成出价金额，以便在给定的目标位置获得关联的广告的显示。

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