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    • 9. 发明申请
    • METHODS AND APPARATUS FOR USER-BASED TARGETED CONTENT DELIVERY
    • 用于基于用户的目标内容传送的方法和装置
    • US20160012492A1
    • 2016-01-14
    • US14754226
    • 2015-06-29
    • Time Warner Cable Enterprises LLC
    • Michael L. LaJoie
    • G06Q30/02
    • G06Q30/0269G06Q30/02G06Q30/0264H04N7/17318H04N21/23424H04N21/25875H04N21/25883H04N21/25891H04N21/44016H04N21/45H04N21/812H04N21/8455
    • Methods and apparatus for selecting and delivering advertising or promotional content based on, e.g., the attributes of a desired demographic. In one embodiment, the invention enhances advertising or promotional penetration into a particular demographic of a network subscriber pool by correlating the advertising/promotion (and even the contextual program content) with specific users or groups of users within the pool. This approach decouples the advertising or promotion from any given program or lineup, and gives the network operator flexibility in deciding where, when, and how often to insert advertisements or promotions in order to achieve the desired result. Dynamic network architectures such as broadcast switched architectures can also be leveraged to further enhance flexibility and targeting precision. In effect, the network advertising or promotion model is made results-driven (versus program-centric). Subscriber privacy is also optionally maintained, thus ensuring that stored data is not traceable to a specific user.
    • 基于例如期望人口统计特征来选择和递送广告或促销内容的方法和装置。 在一个实施例中,本发明通过将广告/促销(甚至上下文节目内容)与池内的特定用户或用户组相关联来增强对网络订户池的特定人口统计的广告或促销渗透。 这种方法将广告或促销与任何给定的节目或阵容分离开来,并使网络运营商灵活地决定在何处,何时以及频繁地插入广告或促销以达到预期效果。 还可以利用诸如广播交换架构的动态网络架构来进一步提高灵活性和定位精度。 实际上,网络广告或促销模式是以结果为导向的(而不是以节目为中心)。 也可选地维护用户隐私,从而确保存储的数据不可追溯到特定用户。