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1. 发明申请

US20150220972A1 Management Of The Display Of Online Ad Content Consistent With One Or More Performance Objectives For A Webpage And/Or Website 审中-公开
标题翻译：管理在线广告内容显示符合一个或多个性能目标的页面和/或网站
公开(公告)号：US20150220972A1
公开(公告)日：2015-08-06
申请号：US14170096
申请日：2014-01-31
申请人： Wal-Mart Stores, Inc.
发明人： Shankara B. Subramanya , Girish Natarajan , Guoxun Yuan , Junhao Jiang , Madhusudan Mathihalli , Chris Bolte
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0246
摘要： Systems and methods are disclosed for managing the display of online ad content consistent with one or more e-commerce objectives. A collection module may be operable to collect attribute values for a set of attributes characterizing user visits to a set of training webpages and subsequent attribute values for a subsequent user visit to a subsequent webpage. A model-generation module may be operable to train a probability model with the attribute values that predicts outcomes for at least one performance metric. A display module may be operable to determine whether to display ad content on the subsequent webpage for the subsequent user visit depending on whether a predicted outcome from the probability model that is relevant to the subsequent attribute values is consistent with one or more e-commerce objectives. The probability model may be a decision tree with different predicted outcomes for different combinations of attribute values.
摘要翻译：公开了用于管理与一个或多个电子商务目标一致的在线广告内容的显示的系统和方法。收集模块可以用于收集表征用户访问一组训练网页的属性集合的属性值，并且随后的用户访问后续网页的后续属性值。模型生成模块可以用于利用预测至少一个性能度量的结果的属性值来训练概率模型。显示模块可操作以根据与随后的属性值相关的来自概率模型的预测结果是否与一个或多个电子商务目标一致来确定是否在后续网页上显示广告内容以供随后的用户访问。概率模型可以是对不同属性值组合具有不同预测结果的决策树。

2. 发明申请

US20140089130A1 SYSTEM AND METHOD FOR MAKING GIFT RECOMMENDATIONS USING SOCIAL MEDIA DATA 审中-公开
标题翻译：使用社会媒体数据制作礼品推荐的系统和方法
公开(公告)号：US20140089130A1
公开(公告)日：2014-03-27
申请号：US13627859
申请日：2012-09-26
申请人： WAL-MART STORES, INC.
发明人： Arvind Batra , Indrani Chakravarty , Ravi Narasimhan Raj , Madhusudan Mathihalli , Robert Yau , Michael McKiernan , Ronald Benson , Ioannis Pavlidis , Venky Harinarayan , Anand Rajaraman , Sailesh Ramakrishnan , Rajesh Kumar
IPC分类号： G06Q30/06
CPC分类号： G06Q30/0631
摘要： Disclose are methods for evaluating a user's interests and making gift recommendations using social media data. Interests and attributes of a user may be detected from social media content and products corresponding to the interests and attributes may be selected and presented as gift recommendations for the user. Methods are disclosed for resolving ambiguity as to interests reflected by textual data in social media content. Also disclosed are methods for inferring a user's interests from the interests of friends of the user.
摘要翻译：披露是评估用户兴趣并使用社交媒体数据制作礼物推荐的方法。可以从社交媒体内容检测用户的兴趣和属性，并且可以选择与兴趣和属性相对应的产品作为用户的礼物推荐。公开了解决社会媒体内容中文本数据反映的兴趣的歧义的方法。还公开了用于从用户的朋友的兴趣推断用户兴趣的方法。

3. 发明授权

US10096040B2 Management of the display of online ad content consistent with one or more performance objectives for a webpage and/or website 有权
公开(公告)号：US10096040B2
公开(公告)日：2018-10-09
申请号：US14170096
申请日：2014-01-31
申请人： Wal-Mart Stores, Inc.
发明人： Shankara B. Subramanya , Girish Natarajan , Guoxun Yuan , Junhao Jiang , Madhusudan Mathihalli , Chris Bolte
IPC分类号： G06Q30/00 , G06Q30/02
摘要： Systems and methods are disclosed for managing the display of online ad content consistent with one or more e-commerce objectives. A collection module may be operable to collect attribute values for a set of attributes characterizing user visits to a set of training webpages and subsequent attribute values for a subsequent user visit to a subsequent webpage. A model-generation module may be operable to train a probability model with the attribute values that predicts outcomes for at least one performance metric. A display module may be operable to determine whether to display ad content on the subsequent webpage for the subsequent user visit depending on whether a predicted outcome from the probability model that is relevant to the subsequent attribute values is consistent with one or more e-commerce objectives. The probability model may be a decision tree with different predicted outcomes for different combinations of attribute values.

4. 发明申请

US20180218409A1 SYSTEMS AND METHODS FOR A SEARCH ENGINE MARKETING INTERNAL AUCTION SYSTEM 审中-公开
公开(公告)号：US20180218409A1
公开(公告)日：2018-08-02
申请号：US15420380
申请日：2017-01-31
申请人： WAL-MART STORES, INC.
发明人： Tao Zhu , Madhusudan Mathihalli
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0249 , G06Q30/0256
摘要： Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of receiving, from a plurality of entities, objectives and budgets associated with a plurality of keywords, determining cost-per-click (CPC) bids for each of the entities for some of the plurality of keywords using the objectives and the budgets, determining internal bids by the plurality of entities for the plurality of keywords by multiplying the CPC bid and a pacing multiplier, performing one or more iterative internal auctions, determining a highest bidder for each keyword of the plurality of keywords, and coordinating bidding by only the highest bidding entity for each of the keywords on a third-party external auction.

5. 发明申请

US20160225034A1 SYSTEM FOR PAGE TYPE BASED ADVERTISEMENT MATCHING FOR SPONSORED PRODUCT LISTINGS ON E-COMMERCE WEBSITES AND METHOD OF USING SAME 审中-公开
标题翻译：电子商务网站上的赞助商品列表的基于页面类型的广告匹配系统及其使用方法
公开(公告)号：US20160225034A1
公开(公告)日：2016-08-04
申请号：US14611020
申请日：2015-01-30
申请人： Wal-Mart Stores, Inc.
发明人： Jagannath Putrevu , Shankara B. Subramanya , Madhusudan Mathihalli , Girish Natarajan , Guoxun Yuan , Feng Guo
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0255 , G06Q30/0269
摘要： A system and method includes receiving, by a computer system, one or more inputs of customer level information, advertisement page and page type level information, item level information, inventory constraints, competitor pricing, and seasonal requirements/rules, merging, by the computer system, the one or more inputs, receiving, by the computer system including a module selection and ranking engine, the merged data, and providing, by the computer system, output of one or more advertisements of sponsored product listings to a user device of a consumer for display.
摘要翻译：一种系统和方法，包括由计算机系统接收由计算机进行的客户层级信息，广告页面和页面类型级别信息，项目级别信息，库存约束，竞争者定价和季节性要求/规则的一个或多个输入系统，所述一个或多个输入，由包括模块选择和排序引擎的计算机系统接收所合并的数据，并且由计算机系统向赞助商品列表的一个或多个广告输出提供给用户设备消费者进行展示。

6. 发明授权

US10783550B2 System for optimizing sponsored product listings for seller performance in an e-commerce marketplace and method of using same 有权
公开(公告)号：US10783550B2
公开(公告)日：2020-09-22
申请号：US14610973
申请日：2015-01-30
申请人： Wal-Mart Stores, Inc.
发明人： Shankara B. Subramanya , Jagannath Putrevu , Madhusudan Mathihalli
IPC分类号： G06Q30/00 , G06Q30/02
摘要： A system and method includes configuring a computer system to provide output of one or more advertisements of products to a user device of a consumer, receiving, by the computer system, one or more inputs of impressions, clicks, orders and other KPIs, estimating, by the computer system, for a click through rate (CTR) of advertisements of the products based on the inputs received, optimizing, by the computer system with an optimization module, an estimated revenue and estimated advertisement spending (Adspend) based on the CTR of advertisements, and providing, by the computer system, output of one or more advertisements of the products to the user device of the consumer for display.

7. 发明申请

US20160132515A1 SOCIAL GENOME 有权
标题翻译：社会基因组
公开(公告)号：US20160132515A1
公开(公告)日：2016-05-12
申请号：US14936426
申请日：2015-11-09
申请人： WAL-MART STORES, INC.
发明人： Anand Rajaraman , Madhusudan Mathihalli , Arvind Batra , Digvijay Singh Lamba , Taraka Subrahmanya Prasad Siripurapu , Nikesh Garera
IPC分类号： G06F17/30
CPC分类号： G06F17/3089 , G06F17/30377 , G06F17/30592 , G06F17/30604 , G06F17/30734 , G06F17/30864 , G06F17/30867 , G06F17/30958 , G06Q30/0631
摘要： Systems and methods are provided for processing a data stream in real time to identify connections between one or more social elements social elements and aggregating and storing the identified connections over a rolling time window. Social elements may be stored as nodes and connection between social elements may be stored as labeled connections between nodes. Other embodiments are provided.
摘要翻译：提供系统和方法用于实时处理数据流，以识别一个或多个社会元素社会元素之间的连接，并在滚动时间窗口上聚合和存储所识别的连接。社会元素可以存储为节点，并且社交元素之间的连接可以被存储为节点之间标记的连接。提供其他实施例。

8. 发明申请

US20150095202A1 Recommending Product Groups in Ecommerce 审中-公开
标题翻译：推荐电子商务中的产品组
公开(公告)号：US20150095202A1
公开(公告)日：2015-04-02
申请号：US14042340
申请日：2013-09-30
申请人： Wal-Mart Stores, Inc.
发明人： Shankara B. Subramanya , Andy Lin , Madhusudan Mathihalli , Girish Nath Natarajan
IPC分类号： G06Q10/08
CPC分类号： G06Q10/087 , G06Q30/0281 , G06Q30/0631
摘要： Systems and methods are disclosed herein for supplementing product records with product groups that are relevant to the product records. Queries form users may be analyzed to extract keywords. Search results for keywords are evaluated to determine category consistency among product records, including such values as entropy and taxonomy depth. Those keywords with search results having adequate category consistency are selected as product groups and the search results associated with the product groups. Product groups are associated with product records according to a random walk of a graph having as nodes products and product groups and links representing belonging of a product to a product group. Product groups may be selected based on a transition probability based on a random walk and a quality score based on usage of a product group page for the product group.
摘要翻译：本文公开的系统和方法用于对与产品记录相关的产品组补充产品记录。查询表单用户可能会被分析以提取关键字。对关键字的搜索结果进行评估，以确定产品记录之间的类别一致性，包括熵和分类深度等值。选择具有足够类别一致性的搜索结果的关键字作为产品组和与产品组相关联的搜索结果。产品组根据具有作为节点产品和产品组的图形的随机游走与代表产品属于产品组的链接相关联的产品记录。可以基于基于随机游走的转移概率和基于产品组的产品组页面的使用的质量得分来选择产品组。

9. 发明授权

US09679074B2 Social genome 有权
公开(公告)号：US09679074B2
公开(公告)日：2017-06-13
申请号：US14936426
申请日：2015-11-09
申请人： WAL-MART STORES, INC.
发明人： Anand Rajaraman , Madhusudan Mathihalli , Arvind Batra , Digvijay Singh Lamba , Taraka Subrahmanya Prasad Siripurapu , Nikesh Garera
IPC分类号： G06F17/30 , G06Q30/06
CPC分类号： G06F17/3089 , G06F17/30377 , G06F17/30592 , G06F17/30604 , G06F17/30734 , G06F17/30864 , G06F17/30867 , G06F17/30958 , G06Q30/0631
摘要： Systems and methods are provided for processing a data stream in real time to identify connections between one or more social elements social elements and aggregating and storing the identified connections over a rolling time window. Social elements may be stored as nodes and connection between social elements may be stored as labeled connections between nodes. Other embodiments are provided.

10. 发明授权

US09613371B2 Dynamic taxonomy generation with demand-based product groups 有权
公开(公告)号：US09613371B2
公开(公告)日：2017-04-04
申请号：US14475325
申请日：2014-09-02
申请人： Wal-Mart Stores, Inc.
发明人： Shankara B. Subramanya , Guoxun Yuan , Madhusudan Mathihalli , Ron Tal
IPC分类号： G06F17/30 , G06Q30/06 , G06Q10/08
CPC分类号： G06Q30/0623 , G06F17/30734 , G06F17/30873 , G06F17/30958 , G06Q10/087
摘要： A method of extending an existing product taxonomy for an inventory of products. The existing product taxonomy can include pages having a hierarchical tree structure. The method can include determining a first set of keywords. The first set of keywords can be a prediction of keywords searched above a predetermined threshold during a predetermined time period of one or more external search engines. The method also can include generating dynamic product groups based on the first set of keywords. The method further can include generating a relation graph of the dynamic product groups. The relation graph can include relation links between the dynamic product groups. The method also can include linking the dynamic product groups to pages in the existing product taxonomy to generate an extended product taxonomy. The extended product taxonomy can include the existing product taxonomy, the dynamic product groups, and the relation links of the relation graph between the dynamic product groups. The method further can include presenting to a user information about the dynamic product groups. Other embodiments are provided.

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