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    • 8. 发明申请
    • Identity Mapping Between Commerce Customers And Social Media Users
    • 商业客户和社交媒体用户之间的身份映射
    • US20160092997A1
    • 2016-03-31
    • US14502976
    • 2014-09-30
    • Wal-Mart Stores, Inc.
    • Wei ShenChris UndernehrIoannis PavlidisZoheb VacheriRonald G. Benson
    • G06Q50/00G06F17/30G06Q10/10
    • G06Q50/01G06F16/285G06F16/9535G06Q10/10
    • The present disclosure extends to methods, systems, and computer program products for identity mapping between commerce customers and social media users. Aspects of the invention use inferred attributes and activity correlations from both commerce data and social media data to map identities. In one aspect, activity correlations are calculated between a commerce customer account and each of the one or more candidate social media user accounts. For each of the one or more candidate social media user accounts, a probability that the commerce customer account and the social media user account map to the same identity is calculated. In another aspect, the accuracy of a mapping between a commerce customer account and a social media user is evaluated using additional social media data.
    • 本公开扩展到用于商业客户和社交媒体用户之间的身份映射的方法,系统和计算机程序产品。 本发明的方面使用来自商业数据和社交媒体数据的推断的属性和活动相关性来映射身份。 在一个方面,在商业客户账户与一个或多个候选社交媒体用户帐户中的每一个之间计算活动相关性。 对于一个或多个候选社交媒体用户帐户中的每一个,计算商业客户帐户和社交媒体用户帐户映射到相同身份的概率。 在另一方面,使用附加的社交媒体数据评估商业客户帐户和社交媒体用户之间的映射的准确性。