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    • 2. 发明申请
    • VIRTUAL BILLBOARDS
    • 虚拟BILLBOARDS
    • US20140267416A1
    • 2014-09-18
    • US14209612
    • 2014-03-13
    • Yahoo! Inc.
    • Stephan DourisMarc PerryBarry CraneChris KalaboukisAthellina Athsani
    • H04N5/272H04W4/20
    • H04N5/2723G01C11/02G01C21/3602G01C21/3644G02B27/017G02B2027/0178G06F16/29G06F16/434G06F16/487G06F16/9537G06Q30/02G06Q30/0205G06Q30/0241G06Q30/0251G06Q30/0259G06Q30/0267G06Q30/0269G06Q30/0273G06T7/70G06T11/00G06T19/006G09G3/003G09G2340/12G09G2340/14H04W4/21
    • Disclosed are methods and apparatus for implementing a reality overlay device. A reality overlay device captures information that is pertinent to physical surroundings with respect to a device, the information including at least one of visual information or audio information. The reality overlay device may transmit at least a portion of the captured information to a second device. For instance, the reality overlay device may transmit at least a portion of the captured information to a server via the Internet, where the server is capable of identifying an appropriate virtual billboard. The reality overlay device may then receive overlay information for use in generating a transparent overlay via the reality overlay device. The transparent overlay is then superimposed via the device using the overlay information, wherein the transparent overlay provides one or more transparent images that are pertinent to the physical surroundings. Specifically, one or more of the transparent images may operate as “virtual billboards.” Similarly, a portable device such as a cell phone may automatically receive a virtual billboard when the portable device enters an area within a specified distance from an associated establishment.
    • 公开了用于实现现实覆盖设备的方法和装置。 现实覆盖设备捕获与设备相关的与物理环境相关的信息,该信息包括视觉信息或音频信息中的至少一个。 现实覆盖设备可以将捕获的信息的至少一部分传送到第二设备。 例如,现实覆盖设备可以经由因特网将至少一部分捕获的信息发送到服务器,其中服务器能够识别适当的虚拟广告牌。 然后,现实覆盖设备可以经由真实覆盖设备接收用于生成透明覆盖层的覆盖信息。 透明覆盖层然后通过设备使用覆盖信息叠加,其中透明覆盖物提供与物理环境相关的一个或多个透明图像。 具体地,一个或多个透明图像可以作为“虚拟广告牌”操作。类似地,当便携式设备进入与相关联的企业在指定距离内的区域时,诸如手机的便携式设备可以自动接收虚拟广告牌。
    • 6. 发明申请
    • METHODS FOR AUGMENTING USER-GENERATED CONTENT USING A MONETIZABLE FEATURE
    • 使用可扩展功能来修改用户生成内容的方法
    • US20140108158A1
    • 2014-04-17
    • US14139373
    • 2013-12-23
    • YAHOO! INC.
    • Athellina AthsaniChris HigginsJoseph O'SullivanMarc DavisRon Martinez
    • G06Q30/02
    • G06Q30/0276G06Q30/02G06Q30/0273G06Q40/00
    • A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.
    • 用于内容获利的系统包括用于存储和检索数据的存储装置,以及存储在存储装置内的内容和广告库。 图书馆包括一个便于存储和检索的组织结构。 该系统还包括用于在库内识别具有第一可获利特征的第一内容项目的获利引擎。 该系统被配置用于从库内的多个内容项目中选择第二内容项目,并且通过使用第一可获利特征来与第一内容项目一起呈现第二内容项目来将第二内容项目与第一内容项目相关联。 另外的实施例包括用于实现前述内容的各种附加系统,方法和计算机可读介质。