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1. 发明申请

US20170154356A1 GENERATING ACTIONABLE SUGGESTIONS FOR IMPROVING USER ENGAGEMENT WITH ONLINE ADVERTISEMENTS 审中-公开
公开(公告)号：US20170154356A1
公开(公告)日：2017-06-01
申请号：US14954118
申请日：2015-11-30
申请人： Yahoo! Inc.
发明人： Michele Trevisiol , Gabriele Tolomei , Nicola Barbieri , Mounia Lalmas , Puneet Mohan Sangal , Fabrizio Silvestri
IPC分类号： G06Q30/02
摘要： An online advertising system receives an advertisement from an advertiser. The system analyzes the advertisement, extracts its features and provides to the advertiser a quality rating for the advertisement which depends on a user engagement factor such as the predicted dwell time for the ad, given its features. The system further provides to the advertiser suggestions for improvements to the advertisement, such as a list of actionable guidelines that can improve the expected dwell time of the ad, and likely its conversion rate.

2. 发明申请

US20170193545A1 FILTERING MACHINE FOR SPONSORED CONTENT 审中-公开
公开(公告)号：US20170193545A1
公开(公告)日：2017-07-06
申请号：US14984853
申请日：2015-12-30
申请人： YAHOO! Inc.
发明人： Ke Zhou , Miriam Redi , Mounia Lalmas , Puneet Mohan Sangal
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0243
摘要： A filtering machine receives sponsored content and filters the sponsored content according to a quality metric generated by quality model circuitry and assigned to the instance of sponsored content. The quality model circuitry generates the quality metric in accordance with historical feedback received about other sponsored content and a collection of quality factors pertaining to the sponsored content. Based on the quality metric for the sponsored content, the filtering machine can effect service of the sponsored content to a user device for display thereon.

3. 发明申请

US20160249111A1 ICONIZED VIDEO ADVERTISEMENT WALL 有权
标题翻译： ICONIZED视频广告墙
公开(公告)号：US20160249111A1
公开(公告)日：2016-08-25
申请号：US15143542
申请日：2016-04-30
申请人： Yahoo! Inc.
发明人： Puneet Mohan Sangal
IPC分类号： H04N21/81 , H04N21/472 , H04N21/258 , H04N21/4784 , H04N21/45 , H04N21/431 , H04N21/61
CPC分类号： H04N21/812 , G06Q30/0275 , H04N21/25891 , H04N21/41415 , H04N21/4312 , H04N21/4532 , H04N21/472 , H04N21/4784 , H04N21/6125
摘要： Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.
摘要翻译：提供了可以包括诸如广告的视频内容项目的图标化和后续播放的方法和系统。在呈现在线视频期间，可以呈现视频广告。在用户选择时，在特定视频广告呈现期间或之后，广告可以停止呈现，但是可以显示表示视频广告的图标。该图标可以显示在与在线视频显示区域相邻的区域中，该区域可以包括多个图标。之后，当用户选择图标时，可以使用视频广告的本地存储来播放视频广告或者可以继续播放。这又可以提供例如对视频广告的高效，方便的用户访问，导致增强的广告性能，同时对整个用户体验的侵入影响最小。

4. 发明申请

US20140259045A1 VIDEO ADVERTISEMENT WALL 有权
标题翻译：视频广告墙
公开(公告)号：US20140259045A1
公开(公告)日：2014-09-11
申请号：US14095747
申请日：2013-12-03
申请人： Yahoo! Inc.
发明人： Puneet Mohan Sangal
IPC分类号： H04N21/81 , G06Q30/02
CPC分类号： H04N21/812 , G06Q30/0275 , H04N21/25891 , H04N21/41415 , H04N21/4312 , H04N21/4532 , H04N21/472 , H04N21/4784 , H04N21/6125
摘要： Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.
摘要翻译：提供了可以包括诸如广告的视频内容项目的图标化和后续播放的方法和系统。在呈现在线视频期间，可以呈现视频广告。在用户选择时，在特定视频广告呈现期间或之后，广告可以停止呈现，但是可以显示表示视频广告的图标。该图标可以显示在与在线视频显示区域相邻的区域中，该区域可以包括多个图标。之后，当用户选择图标时，可以使用视频广告的本地存储来播放视频广告或者可以继续播放。这又可以提供例如对视频广告的高效，方便的用户访问，导致增强的广告性能，同时对整个用户体验的侵扰影响最小。

5. 发明授权

US09930425B2 Iconized video advertisement wall 有权
公开(公告)号：US09930425B2
公开(公告)日：2018-03-27
申请号：US15143542
申请日：2016-04-30
申请人： Yahoo! Inc.
发明人： Puneet Mohan Sangal
IPC分类号： H04N21/81 , G06Q30/02 , H04N21/414 , H04N21/258 , H04N21/431 , H04N21/45 , H04N21/472 , H04N21/4784 , H04N21/61
CPC分类号： H04N21/812 , G06Q30/0275 , H04N21/25891 , H04N21/41415 , H04N21/4312 , H04N21/4532 , H04N21/472 , H04N21/4784 , H04N21/6125
摘要： Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.

6. 发明授权

US09369778B2 Video advertisement wall 有权
标题翻译：视频广告墙
公开(公告)号：US09369778B2
公开(公告)日：2016-06-14
申请号：US14095747
申请日：2013-12-03
申请人： Yahoo! Inc.
发明人： Puneet Mohan Sangal
IPC分类号： H04N7/10 , H04N21/81 , G06Q30/02 , H04N21/414
CPC分类号： H04N21/812 , G06Q30/0275 , H04N21/25891 , H04N21/41415 , H04N21/4312 , H04N21/4532 , H04N21/472 , H04N21/4784 , H04N21/6125
摘要： Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.
摘要翻译：提供了可以包括诸如广告的视频内容项目的图标化和后续播放的方法和系统。在呈现在线视频期间，可以呈现视频广告。在用户选择时，在特定视频广告呈现期间或之后，广告可以停止呈现，但是可以显示表示视频广告的图标。该图标可以显示在与在线视频显示区域相邻的区域中，该区域可以包括多个图标。之后，当用户选择图标时，可以使用视频广告的本地存储来播放视频广告或者可以继续播放。这又可以提供例如对视频广告的高效，方便的用户访问，导致增强的广告性能，同时对整个用户体验的侵扰影响最小。

7. 发明申请

US20140259055A1 SYSTEMS AND METHODS FOR A NON-INTRUSIVE VIDEO ADVERTISEMENT WALL 审中-公开
标题翻译：非侵入式视频广告墙的系统和方法
公开(公告)号：US20140259055A1
公开(公告)日：2014-09-11
申请号：US13786729
申请日：2013-03-06
申请人： YAHOO! INC.
发明人： Puneet Mohan Sangal
IPC分类号： H04N21/81
CPC分类号： H04N21/812 , H04N21/4312 , H04N21/4331 , H04N21/472
摘要： Techniques are provided which enhance a user's experience by creating non-intrusive advertising schemes enabling the user to pursue targeted advertisements and/or discounts at a convenient time. During presentation of an online video, the user may “park” an advertisement for later viewing, permitting the focus to remain on the online video content and not on the advertisements. The “parked” advertisement is displayed as an icon adjacent to or minimally overlapping the video. Once the user selects the icon, the corresponding advertisement is displayed in the browser or the player. If the original video is being displayed when the user selects an icon, the video will pause and resume once the advertisement is displayed to completion or closed by the viewer.
摘要翻译：提供了通过创建非侵入式广告方案来提高用户体验的技术，使得用户能够在方便的时间追求有针对性的广告和/或折扣。在呈现在线视频期间，用户可以“停放”广告以供稍后观看，允许焦点保留在在线视频内容而不是在广告上。 “停放”广告显示为与视频相邻或最小程度重叠的图标。用户选择图标后，相应的广告将显示在浏览器或播放器中。如果在用户选择图标时显示原始视频，则在广告显示完成或观看者关闭之后，视频将暂停并恢复。

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