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    • 1. 发明申请
    • SYSTEMS AND METHODS FOR SOCIAL ADVERTISEMENT SYNDICATION
    • 社会广告概述的系统与方法
    • US20140244400A1
    • 2014-08-28
    • US14255658
    • 2014-04-17
    • CitizenNet Inc.
    • Daniel BenyaminMichael C. McGinleyMichael Aaron HallNicholas J. Bina
    • G06Q30/02G06Q50/00
    • G06Q30/0269G06Q30/02G06Q30/0274G06Q50/01
    • Systems and methods for syndicating advertising content are described. In one embodiment, a method of syndicating relevant user activities includes obtaining a first advertising bid from a first advertising site, obtaining a second advertising bid from a second advertising site, recording user activities with a first participating site, classifying the recorded user activities describing at least one category associated with the recorded user activity, determining an auction strategy based on the first advertising bid, the second advertising bid, the first advertising site, and the second advertising site, where the auction strategy selects at least one winning advertising site, generating an ad unit ad unit including metadata describing the recorded user activity and the at least one winning advertising site, and syndicating the generated ad unit to at least one participating site within an advertisement network.
    • 描述了用于组合广告内容的系统和方法。 在一个实施例中,聚合相关用户活动的方法包括从第一广告网站获取第一广告投标,从第二广告网站获取第二广告投标,将用户活动与第一参与站点进行记录,将记录的用户活动分类为 与记录的用户活动相关联的至少一个类别,基于第一广告投标,第二广告投标,第一广告网站和第二广告网站来确定拍卖策略,其中拍卖策略选择至少一个获胜广告网站,生成 广告单元广告单元,其包括描述所记录的用户活动的元数据和所述至少一个获胜广告站点,以及将所生成的广告单元聚集到广告网络内的至少一个参与站点。
    • 4. 发明申请
    • SYSTEMS AND METHODS FOR IDENTIFYING TERMS RELEVANT TO WEB PAGES USING SOCIAL NETWORK MESSAGES
    • 使用社会网络信息识别与网页相关的条款的系统和方法
    • US20110145348A1
    • 2011-06-16
    • US12966921
    • 2010-12-13
    • Daniel BenyaminAaron ChuMichael Hall
    • Daniel BenyaminAaron ChuMichael Hall
    • G06F15/16
    • G06F17/30864G06Q10/10H04L51/32
    • Systems and methods for retrieving social network messages and/or web pages in response to search queries are described. One embodiment of the invention includes generating a word list from at least a portion of the content of the web page using a web and message server system, generating an initial list of relevant terms based upon the word list using the web and message server system, identifying additional relevant terms using messages posted to at least one social network based upon the initial list of relevant terms, and creating an updated list of relevant terms by using the web and server system to combine terms in the initial list of relevant terms with the additional relevant terms identified using messages posted to at least one social network.
    • 描述了用于检索响应于搜索查询的社交网络消息和/或网页的系统和方法。 本发明的一个实施例包括使用网络和消息服务器系统从网页的内容的至少一部分生成单词列表,基于使用web和消息服务器系统的单词列表生成相关术语的初始列表, 使用基于相关术语的初始列表发布到至少一个社交网络的消息来识别附加相关术语,以及通过使用网络和服务器系统来创建相关术语的更新列表,以将相关术语的初始列表中的术语与附加的 使用发布至少一个社交网络的信息确定相关条款。
    • 5. 发明授权
    • Systems and methods for automatically generating campaigns using advertising targeting information based upon affinity information obtained from an online social network
    • 基于从在线社交网络获得的亲和度信息,使用广告定位信息自动生成广告系列的系统和方法
    • US08615434B2
    • 2013-12-24
    • US13331950
    • 2011-12-20
    • Daniel BenyaminMichael Aaron HallAaron ChuArshavir Blackwell
    • Daniel BenyaminMichael Aaron HallAaron ChuArshavir Blackwell
    • G06Q30/00
    • G06Q30/0269G06Q50/01
    • Systems and methods for automatically targeting advertising on an online social network using affinity information collected concerning members of one or more online social networks in accordance with embodiments of the invention are disclosed. One embodiment of the invention includes a targeting server configured to obtain data from at least one server that forms part of an online social network, where the obtained data describes member profiles of members of the online social network and activities performed on the online social network associated with the member profiles. In addition, the targeting server is configured to detect affinities between a member profile and keywords based upon data describing activities associated with the member profile and to provide the targeting keywords to a server that is part of the online social network so that the online social network displays the specific offer to online social network members targeted using the targeting keywords.
    • 公开了使用根据本发明实施例收集的关于一个或多个在线社交网络的成员的亲和性信息在线社交网络上自动定向广告的系统和方法。 本发明的一个实施例包括目标服务器,其被配置为从构成在线社交网络的一部分的至少一个服务器获取数据,其中所获得的数据描述在线社交网络的成员的成员简档和在线社交网络上执行的活动 与会员资料。 此外,目标服务器被配置为基于描述与该成员简档相关联的活动的数据来检测成员简档和关键字之间的亲和性,并且将定位关键字提供给作为在线社交网络一部分的服务器,使得在线社交网络 显示使用定位关键字定位的在线社交网络成员的具体优惠。
    • 6. 发明申请
    • SYSTEMS AND METHODS FOR SELECTING AND GENERATING TARGETING INFORMATION FOR SPECIFIC ADVERTISEMENTS BASED UPON AFFINITY INFORMATION OBTAINED FROM AN ONLINE SOCIAL NETWORK
    • 基于从在线社交网络获得的重要性信息选择和生成针对特定广告的目标信息的系统和方法
    • US20130218678A1
    • 2013-08-22
    • US13832401
    • 2013-03-15
    • CitizenNet Inc
    • Daniel BenyaminArshavir Blackwell
    • G06Q30/02G06Q50/00
    • G06Q30/0255G06Q30/0269G06Q30/0277G06Q50/01
    • Systems and methods in accordance with embodiments of the invention can automatically generate advertising campaigns on an online social network using affinity information collected concerning members of one or more online social networks. In one embodiment, a method of targeting a piece of content as a paid advertisement within an online social network includes retrieving metrics with respect to engagement by members of an online social network, determining user affinities based upon the retrieved metrics, determining demographics of members of the online social network that have engaged with the pieces of content, identifying at least one cluster of members of the online social network based on the demographics, where the members are clustered based upon targeting information, and targeting at least one of the specific pieces of content as a paid advertisement targeted based on targeting information.
    • 根据本发明的实施例的系统和方法可以使用针对一个或多个在线社交网络的成员收集的亲和度信息,在在线社交网络上自动生成广告活动。 在一个实施例中,将在线社交网络中的作为付费广告的一条内容定位的方法包括相对于在线社交网络的成员的参与来检索指标,基于所检索的度量来确定用户的亲和度, 所述在线社交网络已经参与了所述内容,基于所述人口统计来识别所述在线社交网络的至少一组成员,其中所述成员基于定位信息进行聚类,并且针对所述特定片段中的至少一个 基于定位信息的内容作为有针对性的付费广告。
    • 7. 发明申请
    • Search and Retrieval Methods and Systems of Short Messages Utilizing Messaging Context and Keyword Frequency
    • 利用消息传递背景和关键词频率的短消息的搜索和检索方法和系统
    • US20130179426A1
    • 2013-07-11
    • US13740475
    • 2013-01-14
    • CitizenNet Inc.
    • Daniel BenyaminMichael Aaron Hall
    • G06F17/30
    • G06F16/951H04L51/00H04W4/14
    • Systems and methods of identifying and retrieving messages that satisfy a search query using the context of the message and term frequencies are provided. One embodiment includes identifying at least one category relevant to the search query, wherein a plurality of scored keywords are associated with each category, selecting at least one of the scored keywords that is relevant to an identified category, performing a plurality of searches of messages from a social networking messaging service to retrieve messages, where at least one search includes retrieving messages based on the original search query and one of the selected scored keywords, scoring the retrieved messages with respect to each of the at least one identified categories using at least the scored keywords relevant to each category, and returning at least the message with the highest score as the search result.
    • 提供了使用消息和术语频率的上下文来识别和检索满足搜索查询的消息的系统和方法。 一个实施例包括识别与搜索查询相关的至少一个类别,其中多个记分关键词与每个类别相关联,选择与所识别的类别相关的得分关键字中的至少一个,执行多个来自 用于检索消息的社交网络消息服务,其中至少一个搜索包括基于原始搜索查询和所选择的评分关键字之一检索消息,使用至少一个所识别的类别对所检索到的消息进行评分 记录与每个类别相关的关键字,并至少返回具有最高分数的消息作为搜索结果。
    • 8. 发明申请
    • SYSTEMS AND METHODS FOR TREND DETECTION USING FREQUENCY ANALYSIS
    • 使用频率分析的趋势检测系统和方法
    • US20130036107A1
    • 2013-02-07
    • US13568851
    • 2012-08-07
    • Daniel BenyaminAaron Chu
    • Daniel BenyaminAaron Chu
    • G06F17/30
    • G06F17/30613
    • Systems and methods for trend detection using frequency analysis in accordance with embodiments of the invention are disclosed. In one embodiment of the invention, trend detection includes generating a discrete time sequence of word counts for a target word using a trend detection device, performing frequency analysis of the discrete time sequence of word counts to determine contributions of frequency components within different frequency ranges to the discrete time sequence of word counts using the trend detection device, and detecting that the target word is a trending keyword based upon at least the frequency analysis of the discrete time sequence of word counts for the target word using the trend detection device.
    • 公开了根据本发明的实施例的使用频率分析的趋势检测的系统和方法。 在本发明的一个实施例中,趋势检测包括使用趋势检测装置产生目标字的字数的离散时间序列,对字计数的离散时间序列执行频率分析,以确定不同频率范围内的频率分量的贡献 使用趋势检测装置的字计数的离散时间序列,并且基于至少基于使用趋势检测装置的目标字的字计数的离散时间序列的频率分析来检测目标字是趋势关键词。
    • 9. 发明申请
    • GENERATION OF ADVERTISING TARGETING INFORMATION BASED UPON AFFINITY INFORMATION OBTAINED FROM AN ONLINE SOCIAL NETWORK
    • 根据在线社交网络获得的广告信息生成广告目标信息
    • US20140089084A1
    • 2014-03-27
    • US14073555
    • 2013-11-06
    • CitizenNet Inc.
    • Daniel BenyaminAaron ChuAlex PollockMichael Aaron HallArshavir Blackwell
    • G06Q30/02G06Q50/00
    • G06Q50/01G06Q30/0246G06Q30/0256
    • Systems and methods for automatically generating targeting information for presentation of an offer in accordance with embodiments of the invention are disclosed. One embodiment includes indexing member profiles within one or more social networks for affinity to keywords using a targeting system that retrieves data concerning member profiles and activities from servers within an online social network, identifying member profiles that have affinity for at least one offer keyword using the targeting system and the index, identifying additional keywords for which the identified member profiles have affinity using the targeting system and the index, determining a set of keywords that target a desired audience based upon the identified additional keywords using the targeting server, and targeting presentation of advertisements for the specific offer to members of an online social network using the online social network and the targeting keywords determined by the targeting server.
    • 公开了根据本发明的实施例的用于自动生成用于呈现报价的目标信息的系统和方法。 一个实施例包括使用目标系统在一个或多个社交网络内索引成员简档,以利用关键词,该目标系统从在线社交网络内的服务器检索关于成员简档和活动的数据,识别对至少一个报价关键字具有亲和力的成员简档, 定位系统和索引,使用目标系统和索引来识别所识别的成员简档具有相似性的附加关键字,基于使用所述目标服务器的所识别的附加关键字来确定针对期望受众的一组关键字, 使用在线社交网络的在线社交网络成员和由定位服务器确定的定位关键字的特定优惠的广告。
    • 10. 发明申请
    • Systems and Methods for Identifying Terms Relevant to Web Pages Using Social Network Messages
    • 使用社交网络消息识别与网页有关的术语的系统和方法
    • US20130332441A1
    • 2013-12-12
    • US13968103
    • 2013-08-15
    • CitizenNet, Inc.
    • Daniel BenyaminAaron ChuMichael Aaron Hall
    • G06F17/30
    • G06F16/951G06Q10/10H04L51/32
    • Systems and methods for retrieving social network messages and/or web pages in response to search queries are described. One embodiment of the invention includes generating a word list from at least a portion of the content of the web page using a web and message server system, generating an initial list of relevant terms based upon the word list using the web and message server system, identifying additional relevant terms using messages posted to at least one social network based upon the initial list of relevant terms, and creating an updated list of relevant terms by using the web and server system to combine terms in the initial list of relevant terms with the additional relevant terms identified using messages posted to at least one social network.
    • 描述了用于检索响应于搜索查询的社交网络消息和/或网页的系统和方法。 本发明的一个实施例包括使用网络和消息服务器系统从网页的内容的至少一部分生成单词列表,基于使用web和消息服务器系统的单词列表生成相关术语的初始列表, 使用基于相关术语的初始列表发布到至少一个社交网络的消息来识别附加相关术语,以及通过使用网络和服务器系统来创建相关术语的更新列表,以将相关术语的初始列表中的术语与附加的 使用发布至少一个社交网络的信息确定相关条款。