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    • 8. 发明申请
    • Electronic Information Content Distribution Processing System, Information Distribution Apparatus, Information Processing Apparatus, and Electronic Information Content Distribution Processing Method
    • 电子信息内容分发处理系统,信息分配装置,信息处理装置和电子信息内容分发处理方法
    • US20150326947A1
    • 2015-11-12
    • US14669231
    • 2015-03-26
    • SONY CORPORATION
    • Eiji Kawai
    • H04N21/81H04N21/234
    • H04H20/91A63F2300/5506H04H60/80H04N7/088H04N21/23424H04N21/4331H04N21/478H04N21/812
    • A system is provided to distribute electronic information contents D0 containing advertisement to a user, and process advertisement information D2 at the user side. This system comprises an information distribution apparatus 19 for distributing advertisement information D2 to the user; and a plurality of information processing apparatuses 8 for receiving and storing the electronic information contents D0 distributed from the information distribution apparatus 19, reading out the electronic information contents D0 according to the user operation, and processing the electronic information contents D2, thereby outputting the advertisement video image and its audio. With this configuration, after receipt of advertisement information, the user can see and hear an advertisement video image or audio freely processed with respect to an advertisement by the information processing apparatuses 8 in unreal time (asynchronously) like playing a game.In this manner, there can be constructed a electronic advertisement medium which reverses a concept of an advertisement of big four mass media, the advertisement having been supplied one-sidedly conventionally, and which performs an advertisement interactively.
    • 提供一种系统,用于将包含广告的电子信息内容D0分发给用户,并在用户侧处理广告信息D2。 该系统包括用于向用户分发广告信息D2的信息分发装置19; 以及多个信息处理装置8,用于接收和存储从信息分发装置19分发的电子信息内容D0,根据用户操作读出电子信息内容D0,并处理电子信息内容D2,从而输出广告 视频图像及其音频。 利用这种配置,在接收到广告信息之后,用户可以看到并听到信息处理设备8在虚拟时间(异步地)像播放游戏那样在广告中自由地处理的广告视频图像或音频。 以这种方式,可以构建一种电子广告媒介,其反转大四媒体广告的概念,广告已经被传统地提供,并且以交互方式进行广告。