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    • 2. 发明申请
    • VIDEO DISTRIBUTION NETWORK
    • 视频分配网络
    • WO1994003995A1
    • 1994-02-17
    • PCT/US1993007449
    • 1993-08-09
    • NBL COMMUNICATIONS, INC.NEMIROFSKY, Frank, R.JAMES, Greg
    • NBL COMMUNICATIONS, INC.
    • H04N01/02
    • H04N21/4524H04N7/16H04N21/25891H04N21/812
    • The present invention provides a distribution network for full motion video media, usually in the form of advertisements, allowing video programs to be transmitted from a distribution center (DC) to a multitude of receiving sites (RS), typically retail stores, dispersed over a wide geographic area. Preferably, programs are transmitted via satellite (8) and are receivable via antennae (10) at the receiving sites (RS). Television monitors (14) located at selected points in the receiving sites display the programs to an audience, which usually will include shoppers in the course of shopping. The invention provides for "customizing" video programs for particular target audiences or markets, such that the series of programs played in one receiving site could be quite different from that played in another.
    • 本发明提供了一种用于全运动视频媒体的分发网络,通常以广告形式,允许将视频节目从分发中心(DC)发送到分散在一个或多个节目上的多个接收站点(RS),通常是零售商店 广泛的地理区域。 优选地,节目通过卫星(8)发送,并且可以经由接收站点(RS)处的天线(10)接收。 位于接收站点的选定点的电视显示器(14)向观众显示节目,通常将在购物过程中包括购物者。 本发明提供了针对特定目标受众或市场的“定制”视频节目,使得在一个接收站点中播放的一系列节目可能与在另一个接收节目中播放的程序完全不同。