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71. 发明授权

US09108707B2 Shark repellent system 有权
标题翻译：防鲨系统
公开(公告)号：US09108707B2
公开(公告)日：2015-08-18
申请号：US13294073
申请日：2011-11-10
申请人： Anantha Pradeep
发明人： Anantha Pradeep
IPC分类号： B63C9/00 , A01M29/10 , A01M29/24 , B63B35/79 , B63C9/20 , B63C11/04
CPC分类号： A01M29/24 , A01M29/10 , B63B35/79 , B63B35/7933 , B63C9/00 , B63C9/20 , B63C11/04
摘要： A light sequence generation system is provided on human associated aquatic objects such as surfboards, boogie boards, and kayaks to deter shark attacks. Light sources such as light emitting diodes (LEDs) are configured to emit sequences of pulses in arrangements and/or patterns that are unnatural to sharks. Batteries and/or capacitors may be used along with solar panels to power the light sources. The batteries and/or capacitors can also power electromagnetic repellents or may be completely shield to prevent attractant effects. The unnatural light sequence generation system can be used in conjunction with other chemical and electromagnetic repellents.
摘要翻译：在人类相关的水生物体（如冲浪板，布基板和皮划艇）上提供灯序列生成系统，以防止鲨鱼袭击。诸如发光二极管（LED）的光源被配置为以鲨鱼不自然的布置和/或图案发射脉冲序列。电池和/或电容器可以与太阳能电池板一起用于为光源供电。电池和/或电容器还可以驱动电磁驱除剂，或者可以完全屏蔽以防止引诱效应。非自然光序列生成系统可以与其他化学和电磁驱除剂结合使用。

72. 发明授权

US08762202B2 Intracluster content management using neuro-response priming data 有权
标题翻译：使用神经反应启动数据进行集群内容管理
公开(公告)号：US08762202B2
公开(公告)日：2014-06-24
申请号：US13444149
申请日：2012-04-11
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/02 , A61B5/00 , A61B5/0484 , A61B5/16
CPC分类号： G06Q30/02 , A61B5/0484 , A61B5/16 , A61B5/7207 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254
摘要： A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
摘要翻译：系统使用神经反应信息来评估集群内的内容，例如，pod中的广告，帧中的广告或货架上的产品，以确定与集群内的每个内容相关联的启动特征。启动特征和其他数据组合获得混合属性。混合属性与每个集群内容相关联，以允许智能管理，包括集群内容的选择，排列，排序，呈现和/或调度。集群内容还可以使用与集群外内容相关联的引发特征来进一步改善管理。

73. 发明授权

US08655428B2 Neuro-response data synchronization 有权
标题翻译：神经反应数据同步
公开(公告)号：US08655428B2
公开(公告)日：2014-02-18
申请号：US12778828
申请日：2010-05-12
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/04
CPC分类号： G06Q30/0242 , A61B5/0006 , A61B5/04085 , A61B5/0476 , A61B5/0488 , A61B5/0496 , A61B5/6814
摘要： Efficient and effective mechanisms for collecting electroencephalography (EEG) data are provided to synchronize neuro-response data collection with stimulus material presentation for in situ engagement monitoring and tracking. An EEG headset includes multiple point electrodes individually isolated and amplified. In some examples, a stimulus material presentation mechanism includes a clock source and a clock transmitter. The clock transmitter sends clock signals to a neuro-response data collection mechanism to allow synchronization of neuro-response data collected with stimulus presentation events. The EEG headset can be configured to perform processing while supporting both continuous input and output.
摘要翻译：提供了有效和有效的收集脑电图（EEG）数据的机制，以使神经反应数据收集与用于原位接触监测和跟踪的刺激物质呈现同步。 EEG耳机包括单独隔离和放大的多个点电极。在一些示例中，刺激材料呈现机制包括时钟源和时钟发射器。时钟发射器将时钟信号发送到神经反应数据收集机制，以允许与刺激呈现事件收集的神经反应数据同步。 EEG耳机可配置为执行处理，同时支持连续输入和输出。

74. 发明申请

US20130304540A1 ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING MAGNETOENCEPHALOGRAPHY 审中-公开
标题翻译：使用磁感应分析市场营销和娱乐活动的有效性
公开(公告)号：US20130304540A1
公开(公告)日：2013-11-14
申请号：US13945357
申请日：2013-07-18
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0201 , A61B5/04008 , A61B5/4035 , A61B5/7235 , G06Q30/02
摘要： Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing magnetoencephalographic response data from subjects exposed to media. An example method includes identifying a degree of phase synchrony between a first pattern of oscillation in a first frequency band and a second pattern of oscillation in a second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment. In the example method, the magnetoencephalographic response data comprises the first frequency band and the second frequency band. In addition, the example method includes determining an effectiveness of the advertisement or entertainment based on the degree of phase synchrony
摘要翻译：本文公开了示例性方法，装置，系统和机器可读介质，用于分析暴露于介质的受试者的脑电图响应数据。示例性方法包括识别从暴露于广告或娱乐的对象收集的脑磁图响应数据的第一频带中的第一振荡模式和第二频带中的第二振荡模式之间的相位同步度。在该示例性方法中，脑磁图响应数据包括第一频带和第二频带。此外，示例性方法包括基于相位同步度来确定广告或娱乐的有效性

75. 发明授权

US08548852B2 Effective virtual reality environments for presentation of marketing materials 有权
标题翻译：有效的虚拟现实环境，用于介绍营销材料
公开(公告)号：US08548852B2
公开(公告)日：2013-10-01
申请号：US13569711
申请日：2012-08-08
申请人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight , Dev Ratnakar
发明人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight , Dev Ratnakar
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242
摘要： Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
摘要翻译：使用框架和客户布局信息生成有效的虚拟现实环境，包括店内虚拟现实环境，如超市通道，商店货架，冷却器显示器等。营销材料与虚拟现实环境相结合，同时引入了现实主义的缺陷和/或其他线索来创建虚拟现实环境表示。缺陷可能包括未对齐的营销材料，产品标签瑕疵，稍微歪斜的包装等。通过虚拟现实环境表现向用户输出感官体验，引发与用户的交互性，用户运动，动作和响应用于评估营销材料和/或虚拟现实环境表示。

76. 发明授权

US08494905B2 Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) 有权
标题翻译：使用同步脑电图（EEG）和功能磁共振成像（fMRI）的观众反应分析
公开(公告)号：US08494905B2
公开(公告)日：2013-07-23
申请号：US12135074
申请日：2008-06-06
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/00 , A61B5/0484 , A61B5/055 , A61B5/16 , G06Q30/0242
摘要： Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference.
摘要翻译：包括脑电图（EEG），功能磁共振成像（fMRI）在内的神经反应数据进行过滤，分析和组合，以评估营销和娱乐材料等刺激材料的有效性。包括脑电图（EEG），功能磁共振成像（fMRI），电磁学（EOG），电泳皮肤反应（GSR）等多种模式的数据收集机制收集了暴露于营销和娱乐刺激的受试者的反应数据。数据清洁机构过滤响应数据并消除交叉模态干扰。

77. 发明申请

US20130166373A1 APPARATUS AND METHODS FOR PRESENTATION OF STIMULUS MATERIAL 审中-公开
标题翻译：用于介绍刺激性材料的装置和方法
公开(公告)号：US20130166373A1
公开(公告)日：2013-06-27
申请号：US13708344
申请日：2012-12-07
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： Example methods, apparatus, systems and machine readable instructions are disclosed for presenting stimulus material. An example method includes selecting first media to present to a user based on a current location of the user. The example method also includes monitoring neuro-response data gathered from the user exposed to the first media, the neuro-response data gathered from a mobile device used by the user. In addition, the example method includes determining an effectiveness of the first media based on the neuro-response data and selecting second media to present to the user based on the effectiveness of the first media.
摘要翻译：公开了用于呈现刺激材料的示例性方法，装置，系统和机器可读指令。示例性方法包括基于用户的当前位置来选择要呈现给用户的第一媒体。示例性方法还包括监测从暴露于第一媒体的用户收集的神经反应数据，从用户使用的移动设备收集的神经反应数据。此外，示例性方法包括基于神经反应数据确定第一媒体的有效性，并且基于第一媒体的有效性选择向用户呈现的第二媒体。

78. 发明授权

US08469186B2 Apparatus and method for dispensing an additive into a beverage 有权
标题翻译：将添加剂分配到饮料中的装置和方法
公开(公告)号：US08469186B2
公开(公告)日：2013-06-25
申请号：US13253067
申请日：2011-10-05
申请人： Anantha Pradeep
发明人： Anantha Pradeep
IPC分类号： B65D25/08 , B65D81/32 , B67D1/00
CPC分类号： B65D25/08
摘要： The present invention describes a beverage container that is configured to dispense an additive into a beverage. The beverage container includes a vessel configured to hold a beverage and a lid that includes a flap configured to expose the beverage in the vessel after the flap is triggered. This beverage container also includes a chamber configured to hold an additive that can be exposed to the beverage after the flap is triggered.
摘要翻译：本发明描述了一种饮料容器，其被配置为将添加剂分配到饮料中。饮料容器包括构造成容纳饮料和盖子的容器，所述容器包括盖板，所述盖板构造成在所述盖板被触发之后暴露所述容器中的饮料。该饮料容器还包括被配置为保持可在皮瓣触发后暴露于饮料的添加剂的室。

79. 发明申请

US20130101100A1 INCENTING AND ENHANCING TELEPHONY SERVICE USAGE 审中-公开
标题翻译：激发和增强电话服务使用
公开(公告)号：US20130101100A1
公开(公告)日：2013-04-25
申请号：US13280106
申请日：2011-10-24
申请人： Anantha Pradeep
发明人： Anantha Pradeep
IPC分类号： H04M15/00
CPC分类号： H04M15/04 , H04M15/41 , H04M15/43 , H04M15/58 , H04M15/80 , H04M15/8022 , H04M15/8083
摘要： Mechanisms are provided to incent and enhance telephony service usage. Telephony call setup requests are monitored at a system for incenting telephony service usage and participants in a telephony service usage incentive program are identified. The system may be associated with a telephony central office. If a particular caller or call setup request is associated with a milestone, such as every nth caller or every mth minute, corresponding to the incentive program, the caller is provided with an incentive award. Eligibility may be determined by identifying callers enrolled in a particular calling plan, callers having opted into receiving advertising during a call, and callers that have opted into call monitoring. Advertising may be provided before call connection, during, or after a call and selected advertising may be provided by determining caller characteristics and caller phone interaction information.
摘要翻译：提供机制来激励和增强电话服务使用。在系统中监视电话呼叫建立请求，以激励电话服务使用，并且识别电话服务使用激励程序中的参与者。该系统可以与电话中心局相关联。如果特定呼叫者或呼叫建立请求与对应于激励程序的里程碑（例如每第n个呼叫者或每第m分钟）相关联，则向呼叫者提供奖励奖励。资格可以通过识别在特定呼叫计划中登记的呼叫者，在呼叫期间选择接收广告的呼叫者和已经选择进行呼叫监视的呼叫者来确定。可以在呼叫连接之前，呼叫期间或之后提供广告，并且可以通过确定呼叫者特征和呼叫者电话交互信息来提供所选择的广告。

80. 发明申请

US20130073396A1 ADVERTISEMENT EXCHANGE USING NEURO-RESPONSE DATA 审中-公开
标题翻译：使用神经元响应数据的广告交换
公开(公告)号：US20130073396A1
公开(公告)日：2013-03-21
申请号：US13665354
申请日：2012-10-31
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes determining advertisement slot characteristics for a plurality of advertisement slots. The example advertisement slot characteristics include subject resonance measured by determining a first event related potential from neuro-response data gathered from multiple regions of a brain of a subject, determining a second event related potential from the neuro-response data and calculating a differential measurement of the first event related potential and the second event related potential, the subject resonance based on the differential measurement. The example method also includes matching the plurality of advertisement slots with a plurality of advertisements based on the advertisement slot characteristics.
摘要翻译：公开了用于基于神经学数据评估广告效果的示例方法，系统和机器可读指令。示例性方法包括确定多个广告时隙的广告时隙特性。示例广告时隙特征包括通过从对象的脑的多个区域收集的神经反应数据确定第一事件相关电位而测量的受试者共振，从神经反应数据确定第二事件相关电位并计算差异测量第一个事件相关电位和第二个事件相关的电位，基于差分测量的受试者共鸣。该示例方法还包括基于广告时隙特征将多个广告时隙与多个广告进行匹配。

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