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1. 发明申请

US20110238487A1 System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization 审中-公开
标题翻译：通过多属性分析和优化提高电子媒体广告业务绩效的系统和方法
公开(公告)号：US20110238487A1
公开(公告)日：2011-09-29
申请号：US13099608
申请日：2011-05-03
申请人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
发明人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
IPC分类号： G06Q30/00
CPC分类号： G06Q10/06375 , G06Q10/06393 , G06Q30/02 , G06Q30/0203 , G06Q30/0204 , G06Q30/0207 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0277
摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.
摘要翻译：自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。生成消息分配的过程，用于改进和尝试优化广告系列的效果。方法确保不违反活动约束。方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。

2. 发明授权

US08688518B2 Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium 失效
标题翻译：方法，算法和计算机程序，用于定位包含交互式可测量介质中的广告的消息
公开(公告)号：US08688518B2
公开(公告)日：2014-04-01
申请号：US13601595
申请日：2012-08-31
申请人： Sanjay Ranka , E. Diane Chang , Daniel Veiner, Jr.
发明人： Sanjay Ranka , E. Diane Chang , Daniel Veiner, Jr.
IPC分类号： G06F13/00
CPC分类号： G06Q30/0244 , G06Q30/0241
摘要： Techniques for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses.
摘要翻译：用于改进和优化或尝试优化消息传播活动的功能的技术，特别是在通过交互式可测量媒体分发广告或其他消息的营销活动。当消息是广告时，广告系列涉及广告替代品和目标客户群体的列表。消息管理员或营销经理的目标是为客户群体分配广告替代品，以优化业务目标，例如最大限度地获得收到的积极响应数量。这是通过将客户群体细分为几个部分，然后为每个细分市场找到最佳的广告替代方案。客户群体的数量和分组在广告系列的不同阶段发生变化。当消息不是广告时，目标是分配消息以优化类似的业务或活动目标，通常由成功数量或成功响应来衡量。

3. 发明授权

US08260663B1 Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium 有权
标题翻译：方法，算法和计算机程序，用于定位包含交互式可测量介质中的广告的消息
公开(公告)号：US08260663B1
公开(公告)日：2012-09-04
申请号：US10017074
申请日：2001-12-07
申请人： Sanjay Ranka , E. Diane Chang , Daniel Veiner
发明人： Sanjay Ranka , E. Diane Chang , Daniel Veiner
IPC分类号： G06F17/60 , G06F13/00 , G06F19/00
CPC分类号： G06Q30/0244 , G06Q30/0241
摘要： Method, procedure, algorithm, system, and computer program and computer program product for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved at least in part by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses.
摘要翻译：方法，程序，算法，系统以及计算机程序和计算机程序产品，用于改善和优化或尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。当消息是广告时，广告系列涉及广告替代品和目标客户群体的列表。消息管理员或营销经理的目标是为客户群体分配广告替代品，以优化业务目标，例如最大限度地获得收到的积极响应数量。这至少部分是通过将客户群体分为几个部分，然后为每个细分市场找到最佳的广告替代方案。客户群体的数量和分组在广告系列的不同阶段发生变化。当消息不是广告时，目标是分配消息以优化类似的业务或活动目标，通常由成功数量或成功响应来衡量。

4. 发明申请

US20080281627A1 System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization 审中-公开
标题翻译：通过多属性分析和优化提高电子媒体广告活动绩效的系统和方法
公开(公告)号：US20080281627A1
公开(公告)日：2008-11-13
申请号：US12179916
申请日：2008-07-25
申请人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
发明人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
IPC分类号： G06Q99/00
CPC分类号： G06Q10/06375 , G06Q10/06393 , G06Q30/02 , G06Q30/0203 , G06Q30/0204 , G06Q30/0207 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0277
摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.
摘要翻译：自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。生成消息分配的过程，用于改进和尝试优化广告系列的效果。方法确保不违反活动约束。方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。

5. 发明申请

US20130179253A1 Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium 失效
标题翻译：方法，算法和计算机程序，用于定位包含交互式可测量介质中的广告的消息
公开(公告)号：US20130179253A1
公开(公告)日：2013-07-11
申请号：US13601595
申请日：2012-08-31
申请人： Sanjay Ranka , E. Diane Chang , Daniel Veiner
发明人： Sanjay Ranka , E. Diane Chang , Daniel Veiner
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244 , G06Q30/0241
摘要： Techniques for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses.
摘要翻译：用于改进和优化或尝试优化消息传播活动的功能的技术，特别是在广告或其他消息通过交互式可测量媒体分发的营销活动中。当消息是广告时，广告系列涉及广告替代品和目标客户群体的列表。消息管理员或营销经理的目标是为客户群体分配广告替代品，以优化业务目标，例如最大限度地获得收到的积极响应数量。这是通过将客户群体细分为几个部分，然后为每个细分市场找到最佳的广告替代方案。客户群体的数量和分组在广告系列的不同阶段发生变化。当消息不是广告时，目标是分配消息以优化类似的业务或活动目标，通常由成功数量或成功响应来衡量。

6. 发明授权

US07406434B1 System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization 有权
公开(公告)号：US07406434B1
公开(公告)日：2008-07-29
申请号：US10024449
申请日：2001-12-17
申请人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
发明人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
IPC分类号： G06Q99/00
CPC分类号： G06Q10/06375 , G06Q10/06393 , G06Q30/02 , G06Q30/0203 , G06Q30/0204 , G06Q30/0207 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0277
摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

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