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1. 发明申请

US20080281627A1 System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization 审中-公开
标题翻译：通过多属性分析和优化提高电子媒体广告活动绩效的系统和方法
公开(公告)号：US20080281627A1
公开(公告)日：2008-11-13
申请号：US12179916
申请日：2008-07-25
申请人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
发明人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
IPC分类号： G06Q99/00
CPC分类号： G06Q10/06375 , G06Q10/06393 , G06Q30/02 , G06Q30/0203 , G06Q30/0204 , G06Q30/0207 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0277
摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.
摘要翻译：自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。生成消息分配的过程，用于改进和尝试优化广告系列的效果。方法确保不违反活动约束。方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。

2. 发明授权

US07406434B1 System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization 有权
公开(公告)号：US07406434B1
公开(公告)日：2008-07-29
申请号：US10024449
申请日：2001-12-17
申请人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
发明人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
IPC分类号： G06Q99/00
CPC分类号： G06Q10/06375 , G06Q10/06393 , G06Q30/02 , G06Q30/0203 , G06Q30/0204 , G06Q30/0207 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0277
摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

3. 发明申请

US20110238487A1 System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization 审中-公开
标题翻译：通过多属性分析和优化提高电子媒体广告业务绩效的系统和方法
公开(公告)号：US20110238487A1
公开(公告)日：2011-09-29
申请号：US13099608
申请日：2011-05-03
申请人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
发明人： E. Diane Chang , Richard E. Chatwin , Sachin Kumar , Sanjay Ranka , James R. Weisinger , Jason Lenderman
IPC分类号： G06Q30/00
CPC分类号： G06Q10/06375 , G06Q10/06393 , G06Q30/02 , G06Q30/0203 , G06Q30/0204 , G06Q30/0207 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0277
摘要： Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.
摘要翻译：自动化系统，方法，算法，程序，计算机软件程序和计算机程序产品，用于改善和优化消息传播活动的性能，特别是对于通过互动可测量介质（如互联网）分发广告或其他消息的营销活动。分析和优化方法和过程，自动化系统，以及利用底层多属性结构以及其他特征和优点的系统和方法。优化程序将广告替代品或其他消息分配给客户群体，以优化业务目标，例如最大限度地获得收到的积极响应数量。生成消息分配的过程，用于改进和尝试优化广告系列的效果。方法确保不违反活动约束。方法可以在被编程为检索消息性能信息的计算机上实现，并且为了实现消息传送目标而在多阶段消息传送活动中为每个阶段生成推荐的消息分配。

4. 发明授权

US08386315B1 Yield management system and method for advertising inventory 有权
标题翻译：收益管理系统和广告库存方法
公开(公告)号：US08386315B1
公开(公告)日：2013-02-26
申请号：US10024630
申请日：2001-12-17
申请人： Aravind Bala , Richard E. Chatwin , Brian B. Jones , Ismail Ahmet Nalcacioglu , Sanjay Ranka
发明人： Aravind Bala , Richard E. Chatwin , Brian B. Jones , Ismail Ahmet Nalcacioglu , Sanjay Ranka
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242 , G06Q30/0241
摘要： System, method, computer program and computer program product automate and optimize process of placing advertising campaigns on available inventory. When visitor loads one of publisher's web pages, system will be queried for advertisement that should be shown. System periodically analyzes performance data to determine optimal allocations. When queried, identifies advertiser campaign and advertisement to be shown. Results of that visitor encounter are logged or recorded for future analysis. Determination of campaign placements may advantageously be a two-phase process. First, campaign is efficiently tested on the inventory most likely to produce good results. The testing module dynamically adapts, adjusting the amount of testing on different channels until a sufficient determination of the creative performance on different channels can be made. The second phase is the resource allocation. Campaign performance data and contractual constraints are formulated as a network problem. Efficient methods for solving network problems are well known. These two phases may be further subdivided if necessary.
摘要翻译：系统，方法，计算机程序和计算机程序产品自动化和优化在可用库存上放置广告活动的过程。当访问者加载发布者的网页之一时，系统将被查询以显示应该显示的广告。系统定期分析性能数据以确定最佳分配。查询时，标识要显示的广告客户活动和广告。记录或记录访客遇到的结果，以备将来分析。活动安置的确定可以有利地是两阶段的过程。首先，在最有可能产生良好效果的库存上有效地测试运动。测试模块动态调整，调整不同渠道的测试量，直到可以对不同渠道的创意表现进行充分的确定。第二阶段是资源分配。运动绩效数据和合同约束被制定为网络问题。解决网络问题的有效方法是众所周知的。如有必要，这两个阶段可以进一步细分。

5. 发明申请

US20110246906A1 Using Visitor Context and Web Page Features to Select Web Pages for Display 审中-公开
标题翻译：使用访问者上下文和网页功能选择要显示的网页
公开(公告)号：US20110246906A1
公开(公告)日：2011-10-06
申请号：US13164585
申请日：2011-06-20
申请人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
发明人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
IPC分类号： G06F3/048
CPC分类号： G06F16/9577 , G06F16/9535 , G06Q30/02 , G06Q30/0244 , G06Q30/0251 , G06Q30/0277
摘要： In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.
摘要翻译：在一个实施例中，一种方法包括在当前网络浏览会话中访问当前访问者到当前网页的当前访问者上下文。当前访问者上下文包括与当前访问者相关联或关联的一个或多个数据。该方法包括基于当前访问者上下文来选择网页的多个可能实例中的特定一个以呈现给当前访问者。网页的多个可能的实例中的特定的一个实质上最可能产生由当前访问者与当前访问者上下文所指示的与该网页的交互的最高预期结果。

6. 发明申请

US20110252330A1 Using User Context to Select Content 审中-公开
标题翻译：使用用户上下文选择内容
公开(公告)号：US20110252330A1
公开(公告)日：2011-10-13
申请号：US13164561
申请日：2011-06-20
申请人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
发明人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
IPC分类号： G06F3/01
CPC分类号： G06F16/9577 , G06F16/9535 , G06Q30/02 , G06Q30/0244 , G06Q30/0251 , G06Q30/0277
摘要： In one example embodiment, a method includes receiving a request for content to be presented to a current user. The content has multiple elements that each have multiple possible element variations. The content has multiple possible instances that would result from different combinations of different ones of the possible element variations. The method includes accessing a current-user context of the current user that has data associated with or concerning the current user; predicting multiple responses of the current user to multiples ones of the possible instances of the content; selecting one of the possible instances of the content for the current user based on the predicted responses; and providing for presentation to the current user a current actual instance of the content based on the selected one of the possible instances of the content.
摘要翻译：在一个示例实施例中，一种方法包括接收对要呈现给当前用户的内容的请求。内容具有多个元素，每个元素具有多个可能的元素变体。该内容具有由可能的元素变化中的不同组合的不同组合导致的多个可能的实例。该方法包括访问当前用户的当前用户上下文，其具有与当前用户相关联或与之相关的数据; 预测当前用户的多个响应是内容的可能实例的倍数; 基于预测的响应来选择当前用户的内容的可能实例之一; 以及基于所选择的一个内容的可能实例，向当前用户提供对当前实际的内容实例的呈现。

7. 发明申请

US20090282343A1 Web Page Server Process Using Visitor Context and Page Features to Select Optimized Web Pages for Display 有权
标题翻译：使用访问者上下文和页面功能的Web页面服务器进程选择优化的网页进行显示
公开(公告)号：US20090282343A1
公开(公告)日：2009-11-12
申请号：US12117325
申请日：2008-05-08
申请人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
发明人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
IPC分类号： G06F3/00
CPC分类号： G06F17/30905 , G06F17/30867 , G06Q30/02 , G06Q30/0244 , G06Q30/0251 , G06Q30/0277
摘要： Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page. A real-time web page optimizer component introduces variations in one or more features of a web page to create a new web page, conducts structured tests of the new web page, compares the performance of the web page with one or more known served web pages and removes from presentation eligibility those pages with inferior performance. This facilitates real-time decision making of which web page to serve to a visitor based on an accumulated visitor context. It further allows the authoring of web pages that are optimized with respect to eliciting a desired user interaction with the web page.
摘要翻译：描述网页优化系统的实施例。该系统利用与一个或多个网页交互的访问者数据的积累体来确定优化的网页以向访问者显示。定义和编译各种类型的会话数据，包括客户端计算机的网络流量数据，有关访问者的人口统计信息以及类似浏览会话中其他访问者的一般和特定会话数据。通过访问者上下文分析组件提供来自初始访问者与网页交互的连续全路径优化，其分析与访问者访问网页的某些参数相关的特定参数。实时网页优化器组件引入网页的一个或多个特征中的变体以创建新网页，对新网页进行结构化测试，将网页的性能与一个或多个已知的已提供的网页进行比较并从表现资格中删除那些性能较差的页面。这有助于基于累积的访问者上下文来向访问者提供哪个网页的实时决策。它进一步允许创作关于引发与网页的期望的用户交互的优化的网页。

8. 发明申请

US20140372901A1 USING VISITOR CONTEXT AND WEB PAGE FEATURES TO SELECT WEB PAGES FOR DISPLAY 审中-公开
标题翻译：使用访客背景和网页功能来选择网页进行显示
公开(公告)号：US20140372901A1
公开(公告)日：2014-12-18
申请号：US14254637
申请日：2014-04-16
申请人： Timothy J. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich T. Thumasathit
发明人： Timothy J. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich T. Thumasathit
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06F17/30905 , G06F17/30867 , G06Q30/02 , G06Q30/0244 , G06Q30/0251 , G06Q30/0277
摘要： In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.
摘要翻译：在一个实施例中，一种方法包括在当前网络浏览会话中访问当前访问者到当前网页的当前访问者上下文。当前访问者上下文包括与当前访问者相关联或关联的一个或多个数据。该方法包括基于当前访问者上下文来选择网页的多个可能实例中的特定一个以呈现给当前访问者。网页的多个可能的实例中的特定的一个实质上最可能产生由当前访问者与当前访问者上下文所指示的与该网页的交互的最高预期结果。

9. 发明授权

US07966564B2 Web page server process using visitor context and page features to select optimized web pages for display 有权
标题翻译：网页服务器进程使用访问者上下文和页面功能来选择优化的网页进行显示
公开(公告)号：US07966564B2
公开(公告)日：2011-06-21
申请号：US12117325
申请日：2008-05-08
申请人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
发明人： Timothy J. O. Catlin , Richard E. Chatwin , Benjamin D. Foster , Matthew R. McEachen , Murthy V. Nukala , Veeravich Thi Thumasathit
IPC分类号： G06F3/00 , G06Q30/00
CPC分类号： G06F17/30905 , G06F17/30867 , G06Q30/02 , G06Q30/0244 , G06Q30/0251 , G06Q30/0277
摘要： Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page. A real-time web page optimizer component introduces variations in one or more features of a web page to create a new web page, conducts structured tests of the new web page, compares the performance of the web page with one or more known served web pages and removes from presentation eligibility those pages with inferior performance. This facilitates real-time decision making of which web page to serve to a visitor based on an accumulated visitor context. It further allows the authoring of web pages that are optimized with respect to eliciting a desired user interaction with the web page.
摘要翻译：描述网页优化系统的实施例。该系统利用与一个或多个网页交互的访问者数据的积累体来确定优化的网页以向访问者显示。定义和编译各种类型的会话数据，包括客户端计算机的网络流量数据，有关访问者的人口统计信息以及类似浏览会话中其他访问者的一般和特定会话数据。通过访问者上下文分析组件提供来自初始访问者与网页交互的连续全路径优化，其分析与访问者访问网页的某些参数相关的特定参数。实时网页优化器组件引入网页的一个或多个特征中的变体以创建新网页，对新网页进行结构化测试，将网页的性能与一个或多个已知的已提供的网页进行比较并从表现资格中删除那些性能较差的页面。这有助于基于累积的访问者上下文来向访问者提供哪个网页的实时决策。它进一步允许创作关于引发与网页的期望的用户交互的优化的网页。

10. 发明授权

US07580926B2 Method and apparatus for representing text using search engine, document collection, and hierarchal taxonomy 有权
标题翻译：使用搜索引擎，文档收集和层次分类法表示文本的方法和装置
公开(公告)号：US07580926B2
公开(公告)日：2009-08-25
申请号：US11607191
申请日：2006-12-01
申请人： Shyam Kapur , Ayman O. Farahat , Richard E. Chatwin
发明人： Shyam Kapur , Ayman O. Farahat , Richard E. Chatwin
IPC分类号： G06F17/30 , G06F7/00
CPC分类号： G06F17/30864 , G06F17/3069 , G06F17/30734 , G06Q30/02 , Y10S707/99933
摘要： Embodiments of a data representation system for describing specific data sets, such as documents, web pages, or search engine queries, based on data tokens, such as words or n-grams, contained in a collection of documents are described. Such a system can be used in any type of information retrieval application, such as a document, web page, or online advertisement serving process, based on an information request, such as a query executed through an Internet search engine. For example, when a search is performed at a search engine, a content provider uses the system to represent the search query and compares the query representation against representations of a set of content in order to identify, retrieve and aggregate the content from the set most relevant to the search query, in the form of a web page or other data unit for display or access through the web browser.
摘要翻译：描述用于描述诸如文档，网页或搜索引擎查询之类的特定数据集的数据表示系统的实施例，其基于包含在文档集合中的数据令牌，例如单词或n-gram。这样的系统可以基于诸如通过因特网搜索引擎执行的查询的信息请求而用于任何类型的信息检索应用中，诸如文档，网页或在线广告服务处理。例如，当在搜索引擎执行搜索时，内容提供者使用系统来表示搜索查询，并将查询表示与一组内容的表示进行比较，以便从最多的集合中识别，检索和聚合内容与搜索查询相关，以网页或其他数据单元的形式通过网络浏览器进行显示或访问。

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