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1. 发明授权

US09582807B2 Engagement interface advertising in a social network 有权
标题翻译：社交网络中的互动界面广告
公开(公告)号：US09582807B2
公开(公告)日：2017-02-28
申请号：US12390362
申请日：2009-02-20
申请人： Robert Kang Xing Jin , Jared Morgenstern , Neville Bowers , Nan Gao
发明人： Robert Kang Xing Jin , Jared Morgenstern , Neville Bowers , Nan Gao
IPC分类号： G06Q30/00 , G06F3/00 , G06Q30/02 , G06Q10/10 , G06Q50/00
CPC分类号： G06Q30/02 , G06Q10/10 , G06Q30/0245 , G06Q30/0251 , G06Q30/0277 , G06Q50/01
摘要： A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.
摘要翻译：社交网络通过参与界面向其会员宣传。参与界面包括来电动作和链接，以在接合界面内在社交网络内执行动作。响应于用户选择链接以执行动作，参与界面根据链接的选择来修改与呼叫对应关联的社交网络中的一个或多个对象以执行动作。可以在用户的屏幕上刷新参与界面，以向用户指示已经执行了动作。参与界面也可以从社交网络或从社交网络之外的外部系统呈现给用户。

2. 发明授权

US09306896B2 Delivery of messages for a life event of user of social networking system 有权
标题翻译：交付用于社交网络系统用户的生活事件的消息
公开(公告)号：US09306896B2
公开(公告)日：2016-04-05
申请号：US13764744
申请日：2013-02-11
申请人： Rama Raganath , Jared Morgenstern , Mark Rabkin
发明人： Rama Raganath , Jared Morgenstern , Mark Rabkin
IPC分类号： G06F15/16 , H04L12/58
CPC分类号： H04L51/32 , G06Q30/0601 , G06Q50/01 , H04L51/08 , H04L51/14
摘要： A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.
摘要翻译：社交网络系统向用户提供礼物的建议，以向目标用户呈现目标用户的生命事件。商家为其产品提供投标。社交网络系统根据商家的出价，收件人的兴趣以及向其提出礼物的候选用户选择产品作为礼物建议。所选择的礼物和与生活事件相关的任何消息将保持到指定的时间，然后传送给目标用户。在交付时，可以向目标用户提供目标用户可以选择而不是礼物的替代产品。社交网络系统可以通过促销产品作为礼品建议，促销产品作为礼品替代品，以及与礼品相关的任何金融交易来赚取收入。

3. 发明申请

US20110153377A1 Mixing and Targeting Content Types/Items for Users to Promote Optimization Goals 审中-公开
标题翻译：混合和定位用户内容类型/项目，以促进优化目标
公开(公告)号：US20110153377A1
公开(公告)日：2011-06-23
申请号：US12645484
申请日：2009-12-23
申请人： Victor Novikov , Aditya Agarwal , Kent Schoen , Jared Morgenstern
发明人： Victor Novikov , Aditya Agarwal , Kent Schoen , Jared Morgenstern
IPC分类号： G06F3/01 , G06Q30/00 , G06Q99/00 , G06F15/16 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/063 , G06Q30/0214 , G06Q30/0243 , G06Q30/0244 , G06Q30/0247 , G06Q30/0254 , G06Q50/01
摘要： A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.
摘要翻译：社交网络系统使用从其用户获取的信息，并以优化一个或多个优化目标的方式选择社交网络内容和广告来呈现给用户。示例优化目标包括获利，用户共享，用户参与，系统增长和用户沟通。社交网络系统可以基于与特定用户的相关性来选择社交网络内容和广告。所选择的社交网络内容和广告可以彼此相关，以向用户提供更有趣的显示。所选择的社交网络内容和广告可以呈现在显示器的补充部分中，并且基于其与显示器的主要部分中的内容的相关性来选择。

4. 发明申请

US20100217645A1 Engagement Interface Advertising in a Social Network 有权
标题翻译：社交网络中的互动界面广告
公开(公告)号：US20100217645A1
公开(公告)日：2010-08-26
申请号：US12390362
申请日：2009-02-20
申请人： Robert Kang Xing Jin , Jared Morgenstern , Neville Bowers , Nan Cao
发明人： Robert Kang Xing Jin , Jared Morgenstern , Neville Bowers , Nan Cao
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00 , G06Q99/00
CPC分类号： G06Q30/02 , G06Q10/10 , G06Q30/0245 , G06Q30/0251 , G06Q30/0277 , G06Q50/01
摘要： A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.
摘要翻译：社交网络通过参与界面向其会员宣传。参与界面包括来电动作和链接，以在接合界面内在社交网络内执行动作。响应于用户选择链接以执行动作，参与界面根据链接的选择来修改与呼叫对应关联的社交网络中的一个或多个对象以执行动作。可以在用户的屏幕上刷新参与界面，以向用户指示已经执行了动作。参与界面也可以从社交网络或从社交网络之外的外部系统呈现给用户。

5. 发明授权

US08306874B2 Method and apparatus for word of mouth selling via a communications network 有权
标题翻译：通过通信网络销售口碑的方法和装置
公开(公告)号：US08306874B2
公开(公告)日：2012-11-06
申请号：US11112483
申请日：2005-04-21
申请人： Jared Morgenstern , Edward Lim , Eoin Matthews
发明人： Jared Morgenstern , Edward Lim , Eoin Matthews
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/02 , G06Q30/0214 , G06Q30/0613 , G06Q30/0623 , G06Q30/0641
摘要： A selling method and system that allows individuals or groups to interactively select associate products and services with their online presence in exchange for the online service, as part of an online service, or for some reward, monetary or otherwise. Individuals or groups select products and services from a pool of partner e-commerce retailers or import them from their purchasing histories based on personal preference and may use them as a means of expression for their online audience as part of an online service. This provides e-commerce retailers with self-selected targeted marketing and referral selling to affinity groups, the online version of word of mouth selling. E-commerce retailers share revenue and pay for referrals that occur via this word of mouth selling framework. Online services that have any form of user identity within the context of a larger audience may utilize this form of user based referral selling as a revenue generating tool.
摘要翻译：一种销售方法和系统，允许个人或团体以在线服务交互式选择关联产品和服务，以换取在线服务，作为在线服务的一部分，或以某种奖励，货币或其他方式。个人或团体从合作伙伴电子商务零售商集合中选择产品和服务，或者根据个人偏好从他们的采购历史中导入产品和服务，并可以将其作为在线观众的表达手段作为在线服务的一部分。这为电子商务零售商提供了自主选择的针对性营销和转介销售给亲和力团体，在线版的口碑销售。电子商务零售商通过这种口碑销售框架分享收入和支付转介费用。在较大受众的上下文中具有任何形式的用户身份的在线服务可以利用这种形式的基于用户的推荐销售作为创收工具。

6. 发明申请

US20120278262A1 Suggesting Users for Interacting in Online Applications in a Social Networking Environment 审中-公开
标题翻译：建议在社交网络环境中在线应用交互的用户
公开(公告)号：US20120278262A1
公开(公告)日：2012-11-01
申请号：US13096784
申请日：2011-04-28
申请人： Jared Morgenstern , Evgeny Kuzyakov
发明人： Jared Morgenstern , Evgeny Kuzyakov
IPC分类号： G06F15/16 , G06F15/18
CPC分类号： G06Q10/10
摘要： Users of a social networking system are matched with other users of the social networking system based on the likelihood of both users' being interested in using a social application and the likelihood that they would want to interact with each other using the application. Social applications include social games and other applications associated with a social networking system in which users can interact with other users. The social networking system selects for a particular user other candidate users. This selection may be based on at least one of a predicted likelihood that a user would invite the candidate users to use the social application and/or a predicted likelihood that the selected candidate user would accept the user's invitation. The user may choose to act on the suggestion by inviting the other user and the invited user may accept, reject, or ignore the invitation.
摘要翻译：社交网络系统的用户根据用户对使用社交应用程序的兴趣的可能性以及他们想要使用应用程序相互交互的可能性，与社交网络系统的其他用户进行匹配。社交应用程序包括社交游戏和与社交网络系统相关联的其他应用程序，用户可以在其中与其他用户交互。社交网络系统为特定用户选择其他候选用户。该选择可以基于用户将邀请候选用户使用社交应用的预测可能性和/或所选择的候选用户将接受用户的邀请的预测可能性中的至少一个。用户可以选择通过邀请其他用户对该建议采取行动，受邀用户可以接受，拒绝或忽略邀请。

7. 发明授权

US07970657B2 Giving gifts and displaying assets in a social network environment 有权
标题翻译：在社交网络环境中赠送礼物并展示资产
公开(公告)号：US07970657B2
公开(公告)日：2011-06-28
申请号：US11796184
申请日：2007-04-27
申请人： Jared Morgenstern
发明人： Jared Morgenstern
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0239 , G06Q30/0601 , G06Q30/0617 , G06Q30/0633 , G06Q30/0641 , G06Q30/0643 , G06Q50/01 , H04L67/38
摘要： A system and method is described for giving gifts via a social network and displaying icons representing assets that have been acquired via the social network. In various embodiments, the assets include real assets, digital assets, and virtual assets. Digital assets that have been acquired via the social network environment may also be displayed. In some embodiments, the assets are received as gifts or in trade from another user of the social network environment.
摘要翻译：描述了通过社交网络发送礼物并显示表示通过社交网络获取的资产的图标的系统和方法。在各种实施例中，资产包括实物资产，数字资产和虚拟资产。也可以显示通过社交网络环境获取的数字资产。在一些实施例中，资产作为礼物或来自社交网络环境的另一用户的交易被接收。

8. 发明申请

US20110087526A1 Social Network Economy Using Gift Credits 审中-公开
标题翻译：社会网络经济使用礼品信用
公开(公告)号：US20110087526A1
公开(公告)日：2011-04-14
申请号：US12753345
申请日：2010-04-02
申请人： Jared Morgenstern , Joel Seligstein , Soleio Cuervo , Huai Wang , Mark E. Zuckerberg , William Chen , Man-hay Tam , Vishu Gupta
发明人： Jared Morgenstern , Joel Seligstein , Soleio Cuervo , Huai Wang , Mark E. Zuckerberg , William Chen , Man-hay Tam , Vishu Gupta
IPC分类号： G06Q99/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/10 , G06Q30/0207 , G06Q30/06 , G06Q50/01
摘要： In a social networking system environment, users can give another user credits, a scarce commodity, as part of commenting on content posted by the other user. These credits can be used as a peer-to-peer recommendation signal, and they can also be used as input to a decision engine that determines what content to display in a highlights section that will be viewed by a wider audience and increasing the likelihood of further engagement with the content. Credits in a social networking system environment have scarcity value. In various embodiments, in order to increase the number of credits in the system, users buy them or an administrator distributes them. In some implementations, the total amount of credits in the system can decrease if a user cashes out the credits for real money. In some implementations, credits can be used to buy virtual or real-world gifts.
摘要翻译：在社交网络系统环境中，用户可以将另一个用户信用，稀缺的商品作为对其他用户发布的内容进行评论的一部分。这些信用可以用作点对点推荐信号，并且它们也可以用作决策引擎的输入，决策引擎确定要在更广泛的受众观看的亮点部分中显示的内容，并增加可能性进一步参与内容。社交网络系统环境中的积分缺乏价值。在各种实施例中，为了增加系统中的信用数量，用户购买它们或管理员分发它们。在一些实施方式中，如果用户将真实货币的信用兑现，则系统中的信用总额可以减少。在某些实施中，信用可用于购买虚拟或现实世界的礼物。

9. 发明申请

US20050149397A1 Method and system for word of mouth advertising via a communications network 有权
标题翻译：通过通信网络口碑广告的方法和系统
公开(公告)号：US20050149397A1
公开(公告)日：2005-07-07
申请号：US10997121
申请日：2004-11-24
申请人： Jared Morgenstern , Edward Lim
发明人： Jared Morgenstern , Edward Lim
IPC分类号： G06F20060101 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0255 , G06Q30/0269 , G06Q30/0275
摘要： An advertising method and system allows individuals or groups to interactively select brands from a service provider to associate with their online presence in exchange for the online service, as part of an online service, or for some reward, monetary or otherwise. Individuals or groups select brands from a pool of advertisers based on personal preference and may use them as a means of expression for their online audience as part of an online service. This provides advertisers with self-selected targeted marketing to affinity groups, the online version of word of mouth advertising. Information regarding the online activity of these individuals or groups, including their audience, reach, and influence is used by the service provider in order to calculate the cost to the participating brand advertisers for supplying their advertisements to the service provider's pool as well as to solicit new brand advertisers for the pool.
摘要翻译：广告方法和系统允许个人或团体以交互方式选择来自服务提供商的品牌与其在线存在相关联，以换取在线服务，作为在线服务的一部分，或者以某种奖励，货币或其他方式。个人或团体根据个人偏好从广告客户群中选择品牌，并可将其作为在线观众的表达手段，作为在线服务的一部分。这为广告客户提供了自我选择的针对性营销的亲和力团体，在线版的口碑广告。关于这些个人或团体的在线活动（包括其受众，接触和影响）的信息由服务提供商使用，以便计算参与品牌广告商向服务提供商的池提供广告的成本以及征求新品牌广告客户池。

10. 发明授权

US08762206B2 Method and system for word of mouth advertising via a communications network 有权
标题翻译：通过通信网络口碑广告的方法和系统
公开(公告)号：US08762206B2
公开(公告)日：2014-06-24
申请号：US10997121
申请日：2004-11-24
申请人： Jared Morgenstern , Edward Lim
发明人： Jared Morgenstern , Edward Lim
IPC分类号： G06Q30/00 , G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0255 , G06Q30/0269 , G06Q30/0275
摘要： An advertising method and system allows individuals or groups to interactively select brands from a service provider to associate with their online presence in exchange for the online service, as part of an online service, or for some reward, monetary or otherwise. Individuals or groups select brands from a pool of advertisers based on personal preference and may use them as a means of expression for their online audience as part of an online service. This provides advertisers with self-selected targeted marketing to affinity groups, the online version of word of mouth advertising. Information regarding the online activity of these individuals or groups, including their audience, reach, and influence is used by the service provider in order to calculate the cost to the participating brand advertisers for supplying their advertisements to the service provider's pool as well as to solicit new brand advertisers for the pool.
摘要翻译：广告方法和系统允许个人或团体以交互方式选择来自服务提供商的品牌与其在线存在相关联，以换取在线服务，作为在线服务的一部分，或者以某种奖励，货币或其他方式。个人或团体根据个人偏好从广告客户群中选择品牌，并可将其作为在线观众的表达手段，作为在线服务的一部分。这为广告客户提供了自我选择的针对性营销的亲和力团体，在线版的口碑广告。关于这些个人或团体的在线活动（包括其受众，接触和影响）的信息由服务提供商使用，以便计算参与品牌广告商向服务提供商的池提供广告的成本以及征求新品牌广告客户池。

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