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    • 7. 发明申请
    • Tracking Effects of an Ad Impression on Other Activity in a Social Networking System
    • 跟踪广告印象对社交网络系统中其他活动的影响
    • US20130066706A1
    • 2013-03-14
    • US13229513
    • 2011-09-09
    • Gary WuCliff ChangJanaka LiyanageNeville Bowers
    • Gary WuCliff ChangJanaka LiyanageNeville Bowers
    • G06Q30/02G06F15/16
    • G06Q30/0242G06Q50/01
    • Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a time period prior to an action performed by the user are recorded in a first label object associated with the action. The action performed by the user generates new content to be presented to other users. The identifiers of the new content and the first label object are recorded in new label objects associated with actions performed by the other users subsequent to viewing the new content. Various metrics may be determined by analyzing the label objects associated with actions performed by users of the social networking system, including virality, reach, and identifying users that share a particular content item.
    • 传播给社交网络系统用户的内容通信的效果可能被社交网络系统跟踪和衡量。 在由用户执行的动作之前的时间段内呈现给用户的内容的标识符被记录在与该动作相关联的第一标签对象中。 用户执行的操作生成要呈现给其他用户的新内容。 新内容和第一标签对象的标识符被记录在与其他用户在查看新内容之后执行的动作相关联的新标签对象中。 可以通过分析与社交网络系统的用户执行的动作相关联的标签对象来确定各种度量,包括病毒性,覆盖面以及识别共享特定内容项目的用户。