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1. 发明授权

US09129312B1 Bidding on pending, query term-based advertising opportunities 有权
标题翻译：投标待定，查询基于期限的广告机会
公开(公告)号：US09129312B1
公开(公告)日：2015-09-08
申请号：US11043499
申请日：2005-01-25
申请人： Nathaniel B. Scholl , Stephan G. Betz
发明人： Nathaniel B. Scholl , Stephan G. Betz
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.
摘要翻译：描述了一个招标广告机会。该设施在广告商处收到来自发布商的通知。该通知包含与发布者接收到的内容请求相关的关键字，并且由发布者在收到内容请求和响应于该内容请求的内容响应的发送之间发送。响应收到通知，设施向发布商发送动态出价。动态出价指定广告客户愿意支付的广告消息和出价金额，以响应于由发布者产生的内容请求来呈现与内容响应有关的广告消息。

2. 发明授权

US08447651B1 Bidding on pending, query term-based advertising opportunities 有权
公开(公告)号：US08447651B1
公开(公告)日：2013-05-21
申请号：US11043503
申请日：2005-01-25
申请人： Nathaniel B. Scholl , Stephan G. Betz
发明人： Nathaniel B. Scholl , Stephan G. Betz
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.

3. 发明授权

US09489449B1 Method and system for identifying keywords for use in placing keyword-targeted advertisements 有权
公开(公告)号：US09489449B1
公开(公告)日：2016-11-08
申请号：US12783819
申请日：2010-05-20
申请人： Nathaniel B. Scholl , Alexander W. DeNeui
发明人： Nathaniel B. Scholl , Alexander W. DeNeui
IPC分类号： G06F17/30
CPC分类号： G06F17/30616 , G06F17/30646 , G06F17/30867 , G06Q30/02 , G06Q30/0256
摘要： A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.

4. 发明授权

US07752200B2 Method and system for identifying keywords for use in placing keyword-targeted advertisements 有权
标题翻译：用于识别用于放置关键字定位广告的关键字的方法和系统
公开(公告)号：US07752200B2
公开(公告)日：2010-07-06
申请号：US10914722
申请日：2004-08-09
申请人： Nathaniel B. Scholl , Alexander W. DeNeui
发明人： Nathaniel B. Scholl , Alexander W. DeNeui
IPC分类号： G06F7/00
CPC分类号： G06F17/30616 , G06F17/30646 , G06F17/30867 , G06Q30/02 , G06Q30/0256
摘要： A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.
摘要翻译：提供了用于识别用于将广告与搜索结果一起放置的搜索项的方法和系统。广告系统选择要广告的项目的描述。然后，广告系统检索与所选描述匹配的文档。广告系统为检索到的文档的每个单词生成一个分数，该分数指示该单词对待广告项目的相关性。在生成单词的分数之后，广告系统识别与该项目相关的文档内的单词的短语。然后，广告系统从所识别的短语中生成要广告的项目的搜索项。广告系统向搜索引擎服务提交搜索条件和广告，以放置该项目的付费广告。

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