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1. 发明授权

US09129312B1 Bidding on pending, query term-based advertising opportunities 有权
标题翻译：投标待定，查询基于期限的广告机会
公开(公告)号：US09129312B1
公开(公告)日：2015-09-08
申请号：US11043499
申请日：2005-01-25
申请人： Nathaniel B. Scholl , Stephan G. Betz
发明人： Nathaniel B. Scholl , Stephan G. Betz
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.
摘要翻译：描述了一个招标广告机会。该设施在广告商处收到来自发布商的通知。该通知包含与发布者接收到的内容请求相关的关键字，并且由发布者在收到内容请求和响应于该内容请求的内容响应的发送之间发送。响应收到通知，设施向发布商发送动态出价。动态出价指定广告客户愿意支付的广告消息和出价金额，以响应于由发布者产生的内容请求来呈现与内容响应有关的广告消息。

2. 发明授权

US08447651B1 Bidding on pending, query term-based advertising opportunities 有权
公开(公告)号：US08447651B1
公开(公告)日：2013-05-21
申请号：US11043503
申请日：2005-01-25
申请人： Nathaniel B. Scholl , Stephan G. Betz
发明人： Nathaniel B. Scholl , Stephan G. Betz
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.

3. 发明授权

US08671015B1 Augmenting advertisement keywords to increase conversion rate 有权
标题翻译：增加广告关键字，提高转换率
公开(公告)号：US08671015B1
公开(公告)日：2014-03-11
申请号：US11833186
申请日：2007-08-02
申请人： David Richard Brandt , John Todd Larason , Eric Alfred Herrmann , Stephan G. Betz
发明人： David Richard Brandt , John Todd Larason , Eric Alfred Herrmann , Stephan G. Betz
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： A method and system for augmenting keywords, submitted to advertisement placement services, that are not performing as expected is provided. An advertisement system analyzes the performance of keywords of advertisement sets submitted with advertisement placement services, such as search engine services. Based on the analysis, the advertisement system identifies keywords that are candidate keywords for augmentation. The advertisement system then identifies augmentation terms for the candidate keywords. The advertisement system then augments the candidate keyword of an advertisement set with the augmentation term and submits that augmented advertisement set with the augmented keyword to an advertisement placement service.
摘要翻译：提供了一种用于增加提交给广告投放服务的关键字的方法和系统，其不能按预期执行。广告系统分析了通过广告刊登服务（如搜索引擎服务）提交的广告集的关键字的表现。基于分析，广告系统识别作为增加的候选关键字的关键字。然后，广告系统识别候选关键词的增加项。然后，广告系统利用增加项来增加广告集合的候选关键字，并将具有增强关键词的增强广告集合提交给广告放置服务。

4. 发明授权

US08577726B1 Calculating bid amounts based on category-specific advertising expense factors and conversion information 有权
标题翻译：根据特定类别的广告费用因素和转换信息计算出价金额
公开(公告)号：US08577726B1
公开(公告)日：2013-11-05
申请号：US11743807
申请日：2007-05-03
申请人： Stephan G. Betz , John Todd Larason
发明人： Stephan G. Betz , John Todd Larason
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/0244
摘要： A calculate bid system calculates bid amounts based on category-specific conversion information and category-specific advertising expense factors. The calculate bid system collects conversion information for keywords used in advertisements for categories of items purchased during converting sessions. The calculate bid system uses collected category-specific conversion information along with category-specific advertising expense factors to calculate a bid amount for a keyword. The calculate bid system may calculate a bid amount by generating a product for each category of the financial benefit for the category multiplied by the advertising expense factor for that category. The calculate bid system may then aggregate the products and normalize the aggregated product by dividing by a collected number of conversions. The calculate bid system may then multiply the normalized aggregated product by a forecast conversion rate to give the bid amount.
摘要翻译：计算出价系统根据特定类别的转换信息和特定类别的广告费用因素计算出价金额。计算出价系统收集在转换会议期间购买的商品类别的广告中使用的关键字的转换信息。计算出价系统使用收集的类别特定转换信息以及类别特定广告费用因素来计算关键字的出价金额。计算出价系统可以通过为该类别的每个类别的财务利益乘以该类别的广告费用因子生成一个产品。然后，计算出价系统可以聚合产品，并通过除以收集的转化次数对聚合产品进行规范化。然后，计算出价系统可以将标准化聚合产品乘以预测转换率，以给出投标金额。

5. 发明授权

US09002887B1 Advertisement generator based on external traffic 有权
标题翻译：基于外部流量的广告生成器
公开(公告)号：US09002887B1
公开(公告)日：2015-04-07
申请号：US11693904
申请日：2007-03-30
申请人： Eric Alfred Herrmann , Stephan G. Betz , Joel Andrew Shapiro
发明人： Eric Alfred Herrmann , Stephan G. Betz , Joel Andrew Shapiro
IPC分类号： G06F17/30
CPC分类号： G06Q30/0256
摘要： An external traffic advertisement system is provided that generates advertisement sets based on analysis of visits to a web site that were referred by an external source. The advertisement system aggregates the referral information for each referral type. A referral type may be defined by one or more of keyword text derived from the query text of the referrals, landing page type, external source, product identifier, and so on. The advertisement system may, for each referral type, aggregate the total revenue from the visits of that referral type and may generate a count of the number of converting visits for that referral type. The advertisement system then identifies those referral types whose aggregated information satisfies an advertisement criterion and generates an advertisement set for each identified referral type with a keyword derived from keyword text and with a link based on the landing page type of the referral type.
摘要翻译：提供了一种外部交通广告系统，其基于对由外部来源引用的网站的访问的分析来生成广告集。广告系统聚合每个推介类型的推荐信息。引荐类型可以由从引荐的查询文本，登陆页面类型，外部来源，产品标识符等导出的一个或多个关键字文本来定义。对于每种推荐类型，广告系统可以将来自该推荐类型的访问的总收入聚合，并且可以生成针对该转介类型的转换访问次数的计数。然后，广告系统识别其聚合信息满足广告标准的那些推荐类型，并且根据关键字文本导出的关键词和基于引荐类型的着陆页类型的链接为每个识别的推荐类型生成广告集。

6. 发明授权

US08738733B1 Dynamic control system for managing redirection of requests for content 有权
标题翻译：用于管理内容要求重定向的动态控制系统
公开(公告)号：US08738733B1
公开(公告)日：2014-05-27
申请号：US11861155
申请日：2007-09-25
申请人： Christopher Kenfield Walters , Michael R. Brauwerman , Avram Finkel , Stephan G. Betz
发明人： Christopher Kenfield Walters , Michael R. Brauwerman , Avram Finkel , Stephan G. Betz
IPC分类号： G06F15/16 , G06Q30/00
CPC分类号： G06F17/3053 , G06F17/30864 , G06F17/30867 , G06F17/3089
摘要： Requests for content are received, for example, an HTTP request for a web page is received. Each request has a landing context, which may include information about the user sending the request, the request itself, the referrer, or another subject. This information can be found in the requests or external to the requests. The information of the landing context is compared to appropriate triggering criteria. For requests that satisfy the appropriate triggering criteria, a destination is provided based on one or more weighted treatments. The request is directed to the provided destination. The results of the requests are subsequently analyzed and used to adjust the treatments in an automated fashion.

7. 发明授权

US08949465B2 Internationalization with virtual staging and versioning 有权
标题翻译：国际化与虚拟分段和版本控制
公开(公告)号：US08949465B2
公开(公告)日：2015-02-03
申请号：US13219134
申请日：2011-08-26
申请人： Neil D. Hunt , Stephan G. Betz
发明人： Neil D. Hunt , Stephan G. Betz
IPC分类号： G06F15/16 , G06F9/44
CPC分类号： H04L67/10 , G06F9/448 , G06F9/454 , G06F9/45533 , G06F17/289 , H04N21/25808 , H04N21/25891
摘要： One embodiment of the present invention sets forth a technique for providing a variation of digital content that is based on a client-specified context token. Localized digital assets, e.g., graphics resources, video resource, audio resources, and text string resources, are stored as a collection of records and are dynamically linked to a assemble a software system based on the client-specified context token to generate the variation of digital content. The client receives the assembled variation of the digital content including the localized digital assets specified by the client-provided context.
摘要翻译：本发明的一个实施例提出了一种用于提供基于客户机指定的上下文令牌的数字内容的变体的技术。本地化的数字资产，例如图形资源，视频资源，音频资源和文本字符串资源被存储为记录的集合，并且基于客户端指定的上下文令值动态地链接到组装软件系统以产生变化数字内容。客户接收数字内容的组合变体，包括由客户端提供的上下文指定的本地化数字资产。

8. 发明授权

US08781888B1 Release advertisement system 有权
公开(公告)号：US08781888B1
公开(公告)日：2014-07-15
申请号：US13024238
申请日：2011-02-09
申请人： Luke Aron Snyder , Stephan G. Betz
发明人： Luke Aron Snyder , Stephan G. Betz
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： A new release advertisement system generates advertisement sets for new release items that have a release date. To generate the advertisement sets, the system identifies items with release dates within a “new release advertising window.” The new release advertisement system then identifies item and keyword pairs from the text within the attributes of the items. After identifying item and keyword pairs for each of the new release items, the system removes pairs that do not satisfy a filtering criterion. The system then generates advertisements from the text of the attributes of the items remaining after the removing based on the filtering criterion. The system then creates advertisement sets for the remaining pairs that include the advertisement generated for the item of the pair and the keyword of the pair.

9. 发明申请

US20130054736A1 INTERNATIONALIZATION WITH VIRTUAL STAGING AND VERSIONING 有权
公开(公告)号：US20130054736A1
公开(公告)日：2013-02-28
申请号：US13219134
申请日：2011-08-26
申请人： Neil D. Hunt , Stephan G. Betz
发明人： Neil D. Hunt , Stephan G. Betz
IPC分类号： G06F15/16
CPC分类号： H04L67/10 , G06F9/448 , G06F9/454 , G06F9/45533 , G06F17/289 , H04N21/25808 , H04N21/25891
摘要： One embodiment of the present invention sets forth a technique for providing a variation of digital content that is based on a client-specified context token. Localized digital assets, e.g., graphics resources, video resource, audio resources, and text string resources, are stored as a collection of records and are dynamically linked to a assemble a software system based on the client-specified context token to generate the variation of digital content. The client receives the assembled variation of the digital content including the localized digital assets specified by the client-provided context.

10. 发明授权

US08788320B1 Release advertisement system 有权
标题翻译：发布广告系统
公开(公告)号：US08788320B1
公开(公告)日：2014-07-22
申请号：US11692634
申请日：2007-03-28
申请人： Luke Aron Snyder , Stephan G. Betz
发明人： Luke Aron Snyder , Stephan G. Betz
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： A new release advertisement system generates advertisement sets for new release items that have a release date. To generate the advertisement sets, the system identifies items with release dates within a “new release advertising window.” The new release advertisement system then identifies item and keyword pairs from the text within the attributes of the items. After identifying item and keyword pairs for each of the new release items, the system removes pairs that do not satisfy a filtering criterion. The system then generates advertisements from the text of the attributes of the items remaining after the removing based on the filtering criterion. The system then creates advertisement sets for the remaining pairs that include the advertisement generated for the item of the pair and the keyword of the pair.
摘要翻译：新的发布广告系统生成具有发布日期的新版本的广告集。为了生成广告集，系统识别具有“新发布广告窗口”内的发布日期的项目。然后，新的发布广告系统从项目的属性内的文本中标识项目和关键字对。在为每个新发行项确定项目和关键字对后，系统将删除不满足过滤条件的对。然后，系统根据过滤标准，根据删除后剩余的项目的属性的文本生成广告。然后，系统创建剩余对的广告集，其中包括为该对的项目和该对的关键字生成的广告。

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