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1. 发明授权

US08463783B1 Advertisement selection data clustering 有权
标题翻译：广告选择数据聚类
公开(公告)号：US08463783B1
公开(公告)日：2013-06-11
申请号：US12498036
申请日：2009-07-06
申请人： Niyati Yagnik
发明人： Niyati Yagnik
IPC分类号： G06F17/30
CPC分类号： G06F17/30672 , G06Q30/02
摘要： An ad-selection analysis subsystem (“analysis subsystem”) analyzes advertisement selection data to identify relevant queries for advertisements. Advertisement selection data for each advertisement in a set of advertisements are represented as a vector of terms corresponding to search queries for which the corresponding advertisement was provided with search results and, in turn, selected by a user. A clustering algorithm is applied to the advertisement selection data for the set of advertisements to identify clusters of search queries and corresponding clusters of advertisements. Identified clusters can be used, for example, to facilitate query expansion, advertisement selection, and keyword generation.
摘要翻译：广告选择分析子系统（“分析子系统”）分析广告选择数据以识别广告的相关查询。一组广告中的每个广告的广告选择数据被表示为对应于搜索查询的对应的向量，其中相应的广告被提供有搜索结果，并且由用户选择。将聚类算法应用于广告集合的广告选择数据，以识别搜索查询的群集和相应的广告群集。可以使用识别的集群，例如，以便于查询扩展，广告选择和关键字生成。

2. 发明授权

US08229959B1 Sharable search result labels 有权
标题翻译：可搜索的搜索结果标签
公开(公告)号：US08229959B1
公开(公告)日：2012-07-24
申请号：US12616721
申请日：2009-11-11
申请人： Niyati Yagnik
发明人： Niyati Yagnik
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30991
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for search labels. In one aspect, a method includes receiving an association by a first user of a first label to a first search result in a plurality of first search results that were provided to the first user in response to a query submitted by the first user, and wherein a second user is unable to view the association. Permission is granted on behalf of the first user to allow the second user to share the first label. And, subsequent to granting permission, an association of the first label by the second user to a third search result in a plurality of third search results that were provided to the second user in response to a query submitted by the second user is received.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的用于搜索标签的计算机程序。在一个方面，一种方法包括：响应于第一用户提交的查询，在第一用户的多个第一搜索结果中，接收第一标签与第一标签的关联到第一搜索结果，并且其中第二个用户无法查看关联。代表第一个用户授予权限，以允许第二个用户共享第一个标签。并且，在授予许可之后，接收第二用户的第一标签与响应于第二用户提交的查询而提供给第二用户的多个第三搜索结果中的第三搜索结果的关联。

3. 发明授权

US08234265B1 Content selection data expansion 有权
标题翻译：内容选择数据扩展
公开(公告)号：US08234265B1
公开(公告)日：2012-07-31
申请号：US12620707
申请日：2009-11-18
申请人： Niyati Yagnik
发明人： Niyati Yagnik
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating and applying query rules. Search queries that are received during user sessions are analyzed to generate query rules that specify a high-performing query that can be used to identify content in response to receipt of a low-performing query. The query rules can be generated by identifying queries that are received in a same user sub-session and defining initial query pairs that each have a high-performing query and a low-performing query from the same user sub-session. The initial query pairs that are identified in a threshold number of user sub-sessions are classified as reference query pairs with which query rules are defined. Query rules are made available to a search system, advertisement management system, or another query processing system for identifying content responsive to search queries.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于生成和应用查询规则。分析在用户会话期间收到的搜索查询，以生成指定高性能查询的查询规则，该查询规则可用于识别内容以响应收到低效查询。可以通过识别在相同用户子会话中接收到的查询并定义每个具有来自相同用户子会话的高性能查询和低执行查询的初始查询对来生成查询规则。在阈值数量的用户子会话中标识的初始查询对被分类为查询规则被定义的参考查询对。查询规则可用于搜索系统，广告管理系统或用于响应于搜索查询识别内容的另一查询处理系统。

4. 发明授权

US08898148B1 Targeting to physical environment 有权
标题翻译：针对物理环境
公开(公告)号：US08898148B1
公开(公告)日：2014-11-25
申请号：US13443079
申请日：2012-04-10
申请人： Jay Yagnik , Niyati Yagnik
发明人： Jay Yagnik , Niyati Yagnik
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： A computer-implemented information targeting method is disclosed. The method includes receiving a search query from a computing device, where the search query has at least two different meanings, identifying metadata associated with the search query, using the metadata to promote search results corresponding to a first meaning of the at least two meanings of the search query, and providing search results corresponding to the first meaning of the search query to the computing device. Using the metadata to promote search results may comprise analyzing (a) prior search queries that are related to the received search query, (b) metadata associated with the prior search queries, and (c) selections of search results provided in response to the prior search queries; and identifying a correlation between the metadata associated with the prior search queries and selections of search results presented in response to the prior search queries.
摘要翻译：公开了一种计算机实现的信息定位方法。该方法包括从计算设备接收搜索查询，其中搜索查询具有至少两个不同含义，识别与搜索查询相关联的元数据，使用元数据来促进对应于至少两个含义的第一含义的搜索结果搜索查询，并且将与搜索查询的第一含义相对应的搜索结果提供给计算设备。使用元数据来促进搜索结果可以包括分析（a）与所接收的搜索查询相关的先前搜索查询，（b）与先前搜索查询相关联的元数据，以及（c）响应于先前提供的搜索结果的选择搜索查询; 以及识别与先前搜索查询相关联的元数据与响应于先前搜索查询呈现的搜索结果的选择之间的相关性。

5. 发明授权

US08838621B1 Location query processing 有权
标题翻译：位置查询处理
公开(公告)号：US08838621B1
公开(公告)日：2014-09-16
申请号：US13161757
申请日：2011-06-16
申请人： Niyati Yagnik
发明人： Niyati Yagnik
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30241 , G06F17/3087
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for processing location queries. In one aspect, a method includes obtaining a location search profile for a user. The location search profile specifies, for each geographic location, a set of references to location resources that were previously requested through user interaction, by the user, with previous search results that were provided in response to a previous location query. A current location query is received from a user device that is associated with the user. In response to receiving the current location query a reference to at least one of the location resources from the set of references and search results responsive to the current location query are selected. In turn, data that cause presentation of the selected reference and the search results are provided.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于处理位置查询。一方面，一种方法包括获得用户的位置搜索简档。位置搜索简档为每个地理位置指定一组对先前通过用户交互通过用户交互请求的对位置资源的引用，以及响应于先前位置查询提供的先前搜索结果。从与用户相关联的用户设备接收当前位置查询。响应于接收到当前位置查询，选择响应于当前位置查询的来自参考集合和搜索结果中的至少一个位置资源的引用。反过来，提供了导致所选参考的呈现和搜索结果的数据。

6. 发明授权

US08781898B1 Location query targeting 有权
标题翻译：位置查询定位
公开(公告)号：US08781898B1
公开(公告)日：2014-07-15
申请号：US13307493
申请日：2011-11-30
申请人： Niyati Yagnik
发明人： Niyati Yagnik
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/0251
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting content items for presentation. In one aspect, a method includes receiving a content item request that references a geographic location. A set of targeted phrases for the geographic location are received. The set of targeted phrases specify one or more targeted phrases that are each specified as a targeting criterion for at least a threshold number of content items for which a reference to the geographic location is also specified as a targeting criterion. A set of targeted queries for the geographic location are selected. Eligible content items are selected based on the set of targeted queries. In turn, data that cause presentation of at least one of the eligible content items are provided.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择用于呈现的内容项。一方面，一种方法包括接收引用地理位置的内容项请求。接收一组地理位置的目标短语。所述目标短语集合指定一个或多个目标短语，其每个被指定为至少阈值数量的内容项的定向标准，对于该内容项，对地理位置的引用也被指定为目标标准。选择一组针对地理位置的目标查询。基于目标查询的集合选择符合条件的内容项。反过来，提供导致呈现至少一个合格内容项目的数据。

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