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    • 3. 发明申请
    • METHOD AND SYSTEM FOR SHARING BRAND INFORMATION
    • 共享品牌信息的方法和系统
    • US20140297428A1
    • 2014-10-02
    • US14224418
    • 2014-03-25
    • SINOEAST CONCEPT LIMITED
    • Linda Gottfried
    • G06Q30/02H04L29/06G06Q50/00
    • G06Q30/0276G06Q30/02G06Q30/0214G06Q30/0277G06Q50/01H04L65/403
    • An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall™. Consumers can use the GraffitiWall™ to modify and display a sponsor's brand information in any way desired. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall™, or portions thereof, and email the GraffitiWall™. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialogue between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company's brand.
    • 基于交互式计算机网络的系统通过称为GraffitiWall™的基于浏览器的界面向消费者呈现多媒体品牌信息。 消费者可以使用GraffitiWall™以任何所需的方式修改和显示赞助商的品牌信息。 消费者修改立即传达给其他成员消费者和广告主/赞助商。 消费者可以评估GraffitiWall™或其部分内容,并通过电子邮件发送GraffitiWall™。 GraffitiWalls™的存档由系统维护。 消费者参与在线焦点小组,一对一访谈和讨论,以及与该品牌相关的游戏和促销活动。 通过焦点小组与消费者进行互动,一对一采访,讨论,游戏和促销活动,使托管公司能够加强品牌资产; 直接与目标观众对话; 测试新的和更新的产品和服务; 并通过购买和注册来鼓励参与品牌,奖励参与者优惠券,样品,礼品券等。 企业与消费者以及消费者与消费者之间的持续对话培育了客户参与,忠诚度和满意度,并建立了一个位于公司品牌内的社区。
    • 6. 发明授权
    • Method and system for sharing brand information
    • US09639864B2
    • 2017-05-02
    • US14224418
    • 2014-03-25
    • SINOEAST CONCEPT LIMITED
    • Linda Gottfried
    • G06Q30/02G06Q50/00H04L29/06
    • G06Q30/0276G06Q30/02G06Q30/0214G06Q30/0277G06Q50/01H04L65/403
    • An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall™. Consumers can use the GraffitiWall™ to modify and display a sponsor's brand information in any way desired. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall™, or portions thereof, and email the GraffitiWall™. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialog between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company's brand.