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    • 4. 发明申请
    • Techniques for facilitating on-line contextual analysis and advertising
    • 促进在线情境分析和广告的技术
    • US20100138451A1
    • 2010-06-03
    • US11732694
    • 2007-04-03
    • Assaf HenkinYoav ShahamItai BricknerTrond GrenagerDaniel Klein
    • Assaf HenkinYoav ShahamItai BricknerTrond GrenagerDaniel Klein
    • G06Q30/00G06F17/30G06F7/00
    • G06Q30/02G06Q30/0256
    • Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.
    • 公开了用于促进在计算机网络中实现的在线上下文分析和/或广告操作的各种技术。 根据一些实施例,可以使用各种方面使得广告商能够基于可以向终端用户的计算机系统提供的网页内容的实时分析来向最终用户提供上下文广告促销。 在至少一个实施例中,从实时分析获得的信息可以用于实时地选择上下文相关的信息,广告和/或可以显示给最终用户的其他内容,例如 ,通过实时插入文本标记对象和/或动态内容。 根据具体实施例,可以执行各种操作以适应或修改常规的基于上下文的广告系统以改进各种特征,例如广告相关性估计,点击率估计,广告选择和布局,平衡探索和利用 等等
    • 7. 发明授权
    • Dynamic document context mark-up technique implemented over a computer network
    • 通过计算机网络实现的动态文档上下文标记技术
    • US07451099B2
    • 2008-11-11
    • US09943571
    • 2001-08-29
    • Assaf HenkinYoav ShahamHenit VitosBenny Friedman
    • Assaf HenkinYoav ShahamHenit VitosBenny Friedman
    • G06Q30/00
    • G06Q30/02G06Q30/0256G06Q30/0273G06Q30/0277Y10S707/99943
    • A technique is disclosed for generating markup information to be displayed on a client computer system. The client system includes memory configured to store at least one update file which comprises keyword information relating to keywords suitable for markup. In one implementation, the update file is generated at a remote server system and downloaded to the client system. When a new document (e.g. a web page) is displayed on the client system to an end user, selected context associated from the document is analyzed for selected keywords. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. According to a specific embodiment, the selection of the document context to be marked up may be performed at the client system. Markup operations are then implemented at the client system on at least a portion of the selected document context, thereby resulting in marked up document context which has a visual appearance that is different than the appearance of the initial parsed context. Additionally, a pop-up advertisement may be automatically displayed on the client system based upon the identified context in the document. When the user clicks on a portion of the marked up document context, the user may be redirected to a target URL which was not included as part of the initial parsed document context. Alternatively, a pop-up window or layer which includes a plurality of different links may be displayed to the user.
    • 公开了一种用于生成要在客户端计算机系统上显示的标记信息的技术。 客户端系统包括被配置为存储至少一个更新文件的存储器,其包括与适合于标记的关键字有关的关键字信息。 在一个实现中,更新文件在远程服务器系统上生成并下载到客户端系统。 当将新文档(例如,网页)在客户端系统上显示给最终用户时,从所述文档中选择的上下文被分析用于所选择的关键字。 在具体实现中,所选择的关键字信息由终端用户以外的实体提供。 使用所选择的关键字信息,选择文档中的特定上下文进行标记。 根据具体实施例,可以在客户端系统处执行要标记的文档上下文的选择。 然后,在所选择的文档上下文的至少一部分上,在客户端系统上实现标记操作,从而导致标记的文档上下文具有与初始解析的上下文的外观不同的视觉外观。 另外,基于文档中识别的上下文,可以在客户端系统上自动显示弹出广告。 当用户点击标记的文档上下文的一部分时,可以将用户重定向到未被包括在初始解析文档上下文中的目标URL。 或者,可以向用户显示包括多个不同链接的弹出窗口或层。