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1. 发明申请

US20130328811A1 INTERACTIVE LAYER ON TOUCH-BASED DEVICES FOR PRESENTING WEB AND CONTENT PAGES 审中-公开
标题翻译：用于呈现网页和内容页面的基于触摸的设备的交互式层
公开(公告)号：US20130328811A1
公开(公告)日：2013-12-12
申请号：US13913284
申请日：2013-06-07
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner , Barak Shein , Ammiel Kamon
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner , Barak Shein , Ammiel Kamon
IPC分类号： G06F3/041
CPC分类号： G06F3/041 , G06F3/0488 , G06F16/957
摘要： Techniques are described for selecting and providing enhanced, interactive content that can be displayed atop web-based content when presented via a touch-enabled display. The enhanced and interactive content is presented in an opener component that has a visual representation that is intended to convey a metaphorical representation of a real-world object, via which a user might naturally and intuitively interact via the touch-enabled display. When the opener component is invoked via a touch-based gesture, pre-loaded content may be presented, or additional functionality may be invoked.
摘要翻译：描述了用于选择和提供增强的交互式内容的技术，当通过启用触摸的显示器呈现时，可以在基于web的内容上显示。增强型和交互式内容被呈现在开启器组件中，其具有旨在传达真实世界对象的隐喻表示的视觉表示，用户可以经由触摸启用显示器自然地和直观地交互。当通过基于触摸的手势调用开启器组件时，可以呈现预加载的内容，或者可以调用附加的功能。

2. 发明授权

US08700588B2 System and method for real-time web page analysis and modification 有权
标题翻译：用于实时网页分析和修改的系统和方法
公开(公告)号：US08700588B2
公开(公告)日：2014-04-15
申请号：US12910264
申请日：2010-10-22
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
摘要翻译：描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。

3. 发明授权

US09195774B2 Methods and systems for augmenting content displayed on a mobile device 有权
标题翻译：用于增加在移动设备上显示的内容的方法和系统
公开(公告)号：US09195774B2
公开(公告)日：2015-11-24
申请号：US13236164
申请日：2011-09-19
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner , Stanislav Krichevsky
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner , Stanislav Krichevsky
IPC分类号： G06F15/16 , G06F17/30
CPC分类号： G06F17/30902
摘要： Techniques for enhancing web content presented with a mobile application are described. Consistent with some embodiments, a contextual content server communicates to a mobile application executing at a mobile computing device, content modification instructions. The content modifications instructions direct the mobile computing device to present modified, or additional, content, generally selected for its relevance to some original content being presented by an application executing at the mobile computing device.
摘要翻译：描述了用于增强用移动应用呈现的网页内容的技术。与一些实施例一致，上下文内容服务器与在移动计算设备上执行的移动应用通信内容修改指令。所述内容修改指令指示所述移动计算设备呈现通常由与在所述移动计算设备处执行的应用程序呈现的一些原始内容相关的修改或附加的内容。

4. 发明申请

US20110035439A1 SYSTEM AND METHOD FOR REAL-TIME WEB PAGE CONTEXT ANALYSIS FOR THE REAL-TIME INSERTION OF TEXTUAL MARKUP OBJECTS AND DYNAMIC CONTENT 有权
公开(公告)号：US20110035439A1
公开(公告)日：2011-02-10
申请号：US12910264
申请日：2010-10-22
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.

5. 发明申请

US20110035438A1 SYSTEM AND METHOD FOR REAL-TIME WEB PAGE CONTEXT ANALYSIS FOR THE REAL-TIME INSERTION OF TEXTUAL MARKUP OBJECTS AND DYNAMIC CONTENT 有权
标题翻译：实时网页上传文本分析系统和方法实时标注文本标记和动态内容
公开(公告)号：US20110035438A1
公开(公告)日：2011-02-10
申请号：US12907183
申请日：2010-10-19
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
摘要翻译：描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。

6. 发明申请

US20100138451A1 Techniques for facilitating on-line contextual analysis and advertising 审中-公开
标题翻译：促进在线情境分析和广告的技术
公开(公告)号：US20100138451A1
公开(公告)日：2010-06-03
申请号：US11732694
申请日：2007-04-03
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner , Trond Grenager , Daniel Klein
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner , Trond Grenager , Daniel Klein
IPC分类号： G06Q30/00 , G06F17/30 , G06F7/00
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.
摘要翻译：公开了用于促进在计算机网络中实现的在线上下文分析和/或广告操作的各种技术。根据一些实施例，可以使用各种方面使得广告商能够基于可以向终端用户的计算机系统提供的网页内容的实时分析来向最终用户提供上下文广告促销。在至少一个实施例中，从实时分析获得的信息可以用于实时地选择上下文相关的信息，广告和/或可以显示给最终用户的其他内容，例如，通过实时插入文本标记对象和/或动态内容。根据具体实施例，可以执行各种操作以适应或修改常规的基于上下文的广告系统以改进各种特征，例如广告相关性估计，点击率估计，广告选择和布局，平衡探索和利用等等

7. 发明授权

US09324084B2 System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
标题翻译：用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容
公开(公告)号：US09324084B2
公开(公告)日：2016-04-26
申请号：US12907183
申请日：2010-10-19
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F17/30 , G06Q30/02 , G06Q50/12
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
摘要翻译：描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。

8. 发明授权

US08694480B2 System and method for real-time web page analysis and modification 有权
公开(公告)号：US08694480B2
公开(公告)日：2014-04-08
申请号：US12910337
申请日：2010-10-22
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.

9. 发明授权

US07822743B2 System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
标题翻译：用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容
公开(公告)号：US07822743B2
公开(公告)日：2010-10-26
申请号：US11891436
申请日：2007-08-10
申请人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Henit Vitos , Benny Friedman , Itai Brickner
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3089 , G06Q30/0242 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0273 , G06Q30/0277 , G06Q50/12 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99942 , Y10S707/99944 , Y10S707/99945
摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
摘要翻译：描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。

10. 发明申请

US20100174607A1 CONTEXTUAL ADVERTISING TECHNIQUES FOR IMPLEMENTED AT MOBILE DEVICES 有权
标题翻译：用于在移动设备上实现的上下文广告技术
公开(公告)号：US20100174607A1
公开(公告)日：2010-07-08
申请号：US12295854
申请日：2007-04-02
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner
IPC分类号： G06Q30/00 , G06F15/173
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0267 , H04L67/28 , H04L67/2838
摘要： Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and/or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device.
摘要翻译：公开了用于经由移动设备将上下文广告信息递送给数据网络的最终用户的各种技术。可以启动至少一个操作来确定在所识别的移动设备上支持的特征，能力和/或服务。可以响应于在所识别的移动设备上支持第一类型的功能的确定来实现第一上下文广告传送技术。可以响应于在所识别的移动设备处不支持第一类型的功能的确定来实现第二上下文广告传送技术。

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