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1. 发明授权

US08805715B1 Method for improving the performance of messages including internet splash pages 有权
标题翻译：提高消息性能的方法，包括互联网网页
公开(公告)号：US08805715B1
公开(公告)日：2014-08-12
申请号：US10017499
申请日：2001-12-07
申请人： Brian B. Jones , Sanjay Ranka
发明人： Brian B. Jones , Sanjay Ranka
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： System, method, computer program and computer program improve performance of messaging campaigns particularly of Internet web splash pages. Executing, improving, and desirably optimizing performance of marketing campaigns in which splash pages or other splash pages are shown to visitors on a web site. System and method provide an automated splash page targeting and allocation scheme that is dynamic and adaptive. System for autonomously selecting attributes of a splash page to improve splash page performance in an interactive measurable medium such as the Internet if such attributes are available, includes means for receiving splash page attribute configuration information and splash page performance information, an optimization engine receiving the splash page performance information and making decisions based on received splash page performance information and predetermined rules to generate future splash page attribute configuration information, and a splash page server to deliver splash pages based on future splash page attribute configuration information.
摘要翻译：系统，方法，计算机程序和计算机程序提高消息传播的功能，特别是Internet网页的页面。执行，改进和期望优化营销活动的性能，其中在网站上向访问者显示启动页面或其他启动页面。系统和方法提供动态和自适应的自动启动页面定位和分配方案。用于自主选择启动页面的属性的系统，以提高诸如因特网的交互式可测量介质（如果这样的属性可用）中的页面性能，包括用于接收启动页面属性配置信息和启动页面性能信息的装置，优化引擎接收飞溅页面性能信息和基于接收到的启动页面性能信息和预定规则做出决定以生成未来的启动页面属性配置信息，以及启动页面服务器，以根据未来的启动页面属性配置信息来传送初始页面。

2. 发明授权

US08386315B1 Yield management system and method for advertising inventory 有权
标题翻译：收益管理系统和广告库存方法
公开(公告)号：US08386315B1
公开(公告)日：2013-02-26
申请号：US10024630
申请日：2001-12-17
申请人： Aravind Bala , Richard E. Chatwin , Brian B. Jones , Ismail Ahmet Nalcacioglu , Sanjay Ranka
发明人： Aravind Bala , Richard E. Chatwin , Brian B. Jones , Ismail Ahmet Nalcacioglu , Sanjay Ranka
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242 , G06Q30/0241
摘要： System, method, computer program and computer program product automate and optimize process of placing advertising campaigns on available inventory. When visitor loads one of publisher's web pages, system will be queried for advertisement that should be shown. System periodically analyzes performance data to determine optimal allocations. When queried, identifies advertiser campaign and advertisement to be shown. Results of that visitor encounter are logged or recorded for future analysis. Determination of campaign placements may advantageously be a two-phase process. First, campaign is efficiently tested on the inventory most likely to produce good results. The testing module dynamically adapts, adjusting the amount of testing on different channels until a sufficient determination of the creative performance on different channels can be made. The second phase is the resource allocation. Campaign performance data and contractual constraints are formulated as a network problem. Efficient methods for solving network problems are well known. These two phases may be further subdivided if necessary.
摘要翻译：系统，方法，计算机程序和计算机程序产品自动化和优化在可用库存上放置广告活动的过程。当访问者加载发布者的网页之一时，系统将被查询以显示应该显示的广告。系统定期分析性能数据以确定最佳分配。查询时，标识要显示的广告客户活动和广告。记录或记录访客遇到的结果，以备将来分析。活动安置的确定可以有利地是两阶段的过程。首先，在最有可能产生良好效果的库存上有效地测试运动。测试模块动态调整，调整不同渠道的测试量，直到可以对不同渠道的创意表现进行充分的确定。第二阶段是资源分配。运动绩效数据和合同约束被制定为网络问题。解决网络问题的有效方法是众所周知的。如有必要，这两个阶段可以进一步细分。

3. 发明授权

US07119903B1 Method and system for measuring differential scattering of light off of sample surfaces 有权
标题翻译：用于测量样品表面的光的差分散射的方法和系统
公开(公告)号：US07119903B1
公开(公告)日：2006-10-10
申请号：US10692704
申请日：2003-10-24
申请人： Brian B. Jones
发明人： Brian B. Jones
IPC分类号： G01N21/47
CPC分类号： G01N21/47 , G01N2021/4711
摘要： A method is provided for estimating scattering and includes providing a distribution expression that includes first, second, and third integrals over a source solid angle, a sample area, and detector solid angle respectively, and an integrand that includes a differential-scattering profile; approximating the first and second integrals to be the second integral, wherein the source electromagnetic radiation is approximated to be collimated; approximating the second and third integral to be the third integral, wherein a detector for detecting the electromagnetic radiation scattered from the surface is approximated to be a point detector; transforming the coordinates of the third integral over detector solid angle to be a fourth integral over a single dimension in cosine space, wherein the surface is approximated to be shift invariant; differentiating the fourth integral with respect to the single dimension to generate the differential-scattering profile; and generating an optical system design based on the differential-scattering profile.
摘要翻译：提供了一种用于估计散射的方法，并且包括提供分布表达式，其分别包括源立体角，样本区域和检测器立体角上的第一，第二和第三积分以及包括差分散射分布的被积函数; 将第一和第二积分近似为第二积分，其中源电磁辐射近似为准直; 将第二和第三积分近似为第三积分，其中用于检测从表面散射的电磁辐射的检测器近似为点检测器; 将第三积分超过检测器立体角的坐标转换为余弦空间中的单个维度上的第四积分，其中所述表面近似为移位不变; 相对于单个维度区分第四积分以产生差分散射分布; 以及基于差分散射分布生成光学系统设计。

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