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    • 1. 发明授权
    • Yield management system and method for advertising inventory
    • 收益管理系统和广告库存方法
    • US08386315B1
    • 2013-02-26
    • US10024630
    • 2001-12-17
    • Aravind BalaRichard E. ChatwinBrian B. JonesIsmail Ahmet NalcaciogluSanjay Ranka
    • Aravind BalaRichard E. ChatwinBrian B. JonesIsmail Ahmet NalcaciogluSanjay Ranka
    • G06Q30/00
    • G06Q30/0242G06Q30/0241
    • System, method, computer program and computer program product automate and optimize process of placing advertising campaigns on available inventory. When visitor loads one of publisher's web pages, system will be queried for advertisement that should be shown. System periodically analyzes performance data to determine optimal allocations. When queried, identifies advertiser campaign and advertisement to be shown. Results of that visitor encounter are logged or recorded for future analysis. Determination of campaign placements may advantageously be a two-phase process. First, campaign is efficiently tested on the inventory most likely to produce good results. The testing module dynamically adapts, adjusting the amount of testing on different channels until a sufficient determination of the creative performance on different channels can be made. The second phase is the resource allocation. Campaign performance data and contractual constraints are formulated as a network problem. Efficient methods for solving network problems are well known. These two phases may be further subdivided if necessary.
    • 系统,方法,计算机程序和计算机程序产品自动化和优化在可用库存上放置广告活动的过程。 当访问者加载发布者的网页之一时,系统将被查询以显示应该显示的广告。 系统定期分析性能数据以确定最佳分配。 查询时,标识要显示的广告客户活动和广告。 记录或记录访客遇到的结果,以备将来分析。 活动安置的确定可以有利地是两阶段的过程。 首先,在最有可能产生良好效果的库存上有效地测试运动。 测试模块动态调整,调整不同渠道的测试量,直到可以对不同渠道的创意表现进行充分的确定。 第二阶段是资源分配。 运动绩效数据和合同约束被制定为网络问题。 解决网络问题的有效方法是众所周知的。 如有必要,这两个阶段可以进一步细分。
    • 2. 发明授权
    • Method for improving the performance of messages including internet splash pages
    • 提高消息性能的方法,包括互联网网页
    • US08805715B1
    • 2014-08-12
    • US10017499
    • 2001-12-07
    • Brian B. JonesSanjay Ranka
    • Brian B. JonesSanjay Ranka
    • G06Q30/02
    • G06Q30/02
    • System, method, computer program and computer program improve performance of messaging campaigns particularly of Internet web splash pages. Executing, improving, and desirably optimizing performance of marketing campaigns in which splash pages or other splash pages are shown to visitors on a web site. System and method provide an automated splash page targeting and allocation scheme that is dynamic and adaptive. System for autonomously selecting attributes of a splash page to improve splash page performance in an interactive measurable medium such as the Internet if such attributes are available, includes means for receiving splash page attribute configuration information and splash page performance information, an optimization engine receiving the splash page performance information and making decisions based on received splash page performance information and predetermined rules to generate future splash page attribute configuration information, and a splash page server to deliver splash pages based on future splash page attribute configuration information.
    • 系统,方法,计算机程序和计算机程序提高消息传播的功能,特别是Internet网页的页面。 执行,改进和期望优化营销活动的性能,其中在网站上向访问者显示启动页面或其他启动页面。 系统和方法提供动态和自适应的自动启动页面定位和分配方案。 用于自主选择启动页面的属性的系统,以提高诸如因特网的交互式可测量介质(如果这样的属性可用)中的页面性能,包括用于接收启动页面属性配置信息和启动页面性能信息的装置,优化引擎接收飞溅 页面性能信息和基于接收到的启动页面性能信息和预定规则做出决定以生成未来的启动页面属性配置信息,以及启动页面服务器,以根据未来的启动页面属性配置信息来传送初始页面。
    • 4. 发明授权
    • Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium
    • 方法,算法和计算机程序,用于优化包括交互式可测量介质中的广告的消息的性能
    • US08086485B1
    • 2011-12-27
    • US12541528
    • 2009-08-14
    • Sanjay RankaJason S. LendermanJames R. Weisinger
    • Sanjay RankaJason S. LendermanJames R. Weisinger
    • G06F17/30
    • G06Q30/02G06Q10/06315G06Q10/0639G06Q30/0201G06Q30/0204G06Q30/0205G06Q30/0241G06Q30/0242G06Q30/0244G06Q30/0256G06Q30/0277G06Q30/0631G06Q30/0633
    • Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided.
    • 方法,程序,算法,系统和计算机程序,用于改进和尝试优化消息传播活动的性能,特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。 目标是为客户群体分配消息替代品,以优化业务目标。 这包括读取与前一阶段相关的前级消息状态数据,其包括累积的试验次数和针对特定消息的累积成功次数。 然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果,并且计算当前消息状态。 基于当前消息状态生成当前消息分配。 理想的是,根据信息的年龄,累积的试验次数和累积的成功次数将被打折扣。 本发明的过程可以应用于各种消息类型,包括例如网站横幅广告,通常的电子广告,电子邮件消息和促销等。 在一个实施例中,消息是互联网网站横幅广告,试验是向用户呈现的广告的印象,成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。 还提供了与本发明的方法和程序相关联的计算机系统,计算机程序和计算机程序产品。
    • 5. 发明授权
    • Variable feathering field splitting for intensity modulated fields of large size
    • 用于大尺寸强度调制场的可变羽化场分割
    • US07573978B2
    • 2009-08-11
    • US11995303
    • 2006-07-11
    • Srijit KamathSartaj Kumar SahniJonathan LiJatinder PaltaSanjay Ranka
    • Srijit KamathSartaj Kumar SahniJonathan LiJatinder PaltaSanjay Ranka
    • A61N5/10
    • A61N5/1042A61N5/1036G21K1/04
    • A method and associated system 300 for delivering intensity-modulated radiation therapy (IMRT) uses variable feathering field splitting for intensity modulated fields of large size. A processor controls a beam-shaping device that splits the radiation beam into a plurality of radiation fields delivered to a patient. The processor in cooperation with the beam-shaping device implements a variable feathering method which includes providing an intensity matrix for the treatment of a patient, the intensity matrix having a plurality of rows and columns for spanning a prescribed radiation field including a prescribed field width. The prescribed width is compared to a maximum field width provided by the radiation treatment system. The intensity matrix is split into a plurality of spatially overlapping intensity submatrices by variably feathering the intensity matrix when the prescribed width exceeds the maximum field width, Radiotherapy is then provided to the patient using a leaf sequencing method to generate the submatrices.
    • 用于递送强度调制辐射治疗(IMRT)的方法和相关系统300使用大尺寸强度调制场的可变羽化场分割。 处理器控制将辐射束分成传递给患者的多个辐射场的光束整形装置。 与光束成形装置协作的处理器实现了一种可变羽化方法,其包括提供用于治疗患者的强度矩阵,所述强度矩阵具有多个行和列,用于跨越包括规定场宽的规定辐射场。 将规定的宽度与辐射处理系统提供的最大场宽进行比较。 当规定的宽度超过最大场宽度时,强度矩阵通过可变地羽化强度矩阵而被分割成多个空间上重叠的强度子矩阵,然后使用叶子排序方法向患者提供放射疗法以产生子矩阵。
    • 7. 发明申请
    • Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium
    • 方法,算法和计算机程序,用于优化包括交互式可测量介质中的广告的消息的性能
    • US20070050204A1
    • 2007-03-01
    • US11589408
    • 2006-10-30
    • Sanjay RankaJason LendermanJames Weisinger
    • Sanjay RankaJason LendermanJames Weisinger
    • G06Q99/00
    • G06Q30/02G06Q10/06315G06Q10/0639G06Q30/0201G06Q30/0204G06Q30/0205G06Q30/0241G06Q30/0242G06Q30/0244G06Q30/0256G06Q30/0277G06Q30/0631G06Q30/0633
    • Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided by the invention.
    • 方法,程序,算法,系统和计算机程序,用于改进和尝试优化消息传播活动的性能,特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。 目标是为客户群体分配消息替代品,以优化业务目标。 这包括读取与前一阶段相关的前级消息状态数据,其包括累积的试验次数和针对特定消息的累积成功次数。 然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果,并且计算当前消息状态。 基于当前消息状态生成当前消息分配。 理想的是,根据信息的年龄,累积的试验次数和累积的成功次数将被打折扣。 本发明的过程可以应用于各种消息类型,包括例如网站横幅广告,通常的电子广告,电子邮件消息和促销等。 在一个实施例中,消息是互联网网站横幅广告,试验是向用户呈现的广告的印象,成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。 本发明还提供了与本发明方法和程序相关联的计算机系统,计算机程序和计算机程序产品。
    • 9. 发明申请
    • Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium
    • 方法,算法和计算机程序,用于优化包括交互式可测量介质中的广告的消息的性能
    • US20080306810A1
    • 2008-12-11
    • US12193163
    • 2008-08-18
    • Sanjay RankaJason S. LendermanJames Weisinger
    • Sanjay RankaJason S. LendermanJames Weisinger
    • G06Q30/00G06Q10/00
    • G06Q30/02G06Q10/06315G06Q10/0639G06Q30/0201G06Q30/0204G06Q30/0205G06Q30/0241G06Q30/0242G06Q30/0244G06Q30/0256G06Q30/0277G06Q30/0631G06Q30/0633
    • Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided.
    • 方法,程序,算法,系统和计算机程序,用于改进和尝试优化消息传播活动的性能,特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。 目标是为客户群体分配消息替代品,以优化业务目标。 这包括读取与前一阶段相关的前级消息状态数据,其包括累积的试验次数和针对特定消息的累积成功次数。 然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果,并且计算当前消息状态。 基于当前消息状态生成当前消息分配。 理想的是,根据信息的年龄,累积的试验次数和累积的成功次数将被打折扣。 本发明的过程可以应用于各种消息类型,包括例如网站横幅广告,通常的电子广告,电子邮件消息和促销等。 在一个实施例中,消息是互联网网站横幅广告,试验是向用户呈现的广告的印象,成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。 还提供了与本发明的方法和程序相关联的计算机系统,计算机程序和计算机程序产品。