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    • 4. 发明申请
    • ADVERTISING AS A REAL-TIME VIDEO CALL
    • 广告作为实时视频通话
    • US20110025816A1
    • 2011-02-03
    • US12533139
    • 2009-07-31
    • Brett D. BrewerMelissa W. DunnMilind V. Mahajan
    • Brett D. BrewerMelissa W. DunnMilind V. Mahajan
    • H04N7/14G06Q30/00
    • H04N7/14G06Q30/02G06Q30/0241
    • The claimed subject matter provides systems and/or methods that effectuate distribution of advertising as real-time video calls. The system can include devices that detect whether or not a mobile device associated with a user is in the vicinity of a retail establishment, ascertains whether or not the proximate mobile device is receptive to receipt of advertising from the retail establishment, negotiates with the mobile device to determine at least one user preference with respect to a real-time video call, and based on the ascertained user preferences, downloads the appropriate real-time video call to the mobile device and/or establishes a live audio-visual connection with a representative of the retail establishment, wherein during the live audio-visual connection negotiations between the user and the representative is effectuated and the user comprehends that they are communicating with a famous personality.
    • 所要求保护的主题提供了将广告分发作为实时视频呼叫的系统和/或方法。 该系统可以包括检测与用户相关联的移动设备是否在零售店附近的设备,确定邻近的移动设备是否接受来自零售店的广告的接收,与移动设备协商 确定关于实时视频呼叫的至少一个用户偏好,并且基于所确定的用户偏好,将适当的实时视频呼叫下载到移动设备和/或建立与代表的实时视听连接 其中在实时视听连接期间,用户和代表之间的协商被实现,并且用户理解他们正在与着名的个性进行通信。