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1. 发明申请

US20120266190A1 METHOD FOR PLAYING ADVERTISEMENT, TERMINAL AND MEDIA CONTROLLER 审中-公开
标题翻译：播放广告的方法，终端和媒体控制器
公开(公告)号：US20120266190A1
公开(公告)日：2012-10-18
申请号：US13538462
申请日：2012-06-29
申请人： Gang Shao , Kepeng Li , Yinyan Tan , Yuanyuan Zhang , Jieping Zhong
发明人： Gang Shao , Kepeng Li , Yinyan Tan , Yuanyuan Zhang , Jieping Zhong
IPC分类号： H04N21/458
CPC分类号： H04N21/47202 , H04N21/23424 , H04N21/25891 , H04N21/2668 , H04N21/6582 , H04N21/812 , H04N21/8352
摘要： The present invention discloses a method for playing an advertisement, a terminal, and a media controller. The method includes: receiving a program on-demand request, and obtaining program identifier information according to the program on-demand request; obtaining advertisement metadata and advertisement play time that correspond to the program identifier information, where the advertisement metadata includes an advertisement identifier of a target advertisement, and the advertisement play time includes first advertisement play time; receiving a first selection result sent by a user, and obtaining, according to the first selection result and the advertisement metadata, a first advertisement identifier of an advertisement that needs to be played for the user; and playing the advertisement corresponding to the first advertisement identifier when the first advertisement play time arrives. Embodiments of the present invention may provide personalized advertisements for users and make the advertisements better targeted and more effective.
摘要翻译：本发明公开了一种播放广告，终端和媒体控制器的方法。该方法包括：接收节目点播请求，并根据节目点播请求获取节目标识符信息; 获取与所述节目标识符信息对应的广告元数据和广告播放时间，其中所述广告元数据包括目标广告的广告标识符，并且所述广告播放时间包括第一广告播放时间; 接收用户发送的第一选择结果，并根据第一选择结果和广告元数据获得需要为用户播放的广告的第一广告标识符; 以及当所述第一广告播放时间到达时播放与所述第一广告标识符相对应的广告。本发明的实施例可以为用户提供个性化广告，并使广告更有针对性并且更有效。

2. 发明申请

US20120150639A1 METHOD, APPARATUS, AND SYSTEM FOR PLACING ADVERTISEMENT 审中-公开
标题翻译：用于放置广告的方法，装置和系统
公开(公告)号：US20120150639A1
公开(公告)日：2012-06-14
申请号：US13399523
申请日：2012-02-17
申请人： Kepeng Li , Gang Shao , Yinyan Tan
发明人： Kepeng Li , Gang Shao , Yinyan Tan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/00 , G06Q30/0251
摘要： Embodiments of the present invention relate to a method, an apparatus, and a system for placing an advertisement. The method includes: after receiving an advertisement placement request, selecting, by an advertisement client or an application server according to the advertisement placement request, advertisement information to be placed; judging validity of the advertisement information according to advertisement metadata that is generated by an advertisement server and associated with the selected advertisement information; and judging, according to the validity of the advertisement information, whether to place the advertisement information. In the embodiments of the present invention, capping of the total exposure frequency on a terminal side and a network side can be implemented in an accurate and controllable manner, so that an advertisement platform can avoid an invalid advertisement placement, a cost of an advertiser is reduced, and a return on an investment in the advertisement is improved.
摘要翻译：本发明的实施例涉及一种用于放置广告的方法，装置和系统。该方法包括：在接收到广告放置请求之后，根据广告放置请求，由广告客户端或应用服务器选择要放置的广告信息; 根据由广告服务器生成并与所选择的广告信息相关联的广告元数据判断广告信息的有效性; 并根据广告信息的有效性判断是否放置广告信息。在本发明的实施例中，终端侧和网络侧的总曝光频率的上限可以以准确和可控的方式实现，使得广告平台可以避免无效的广告放置，广告商的成本是减少，广告投资回报率有所提高。

3. 发明申请

US20090240650A1 SYSTEM AND METHOD FOR MANAGING MEDIA CONTENTS 有权
标题翻译：用于管理媒体内容的系统和方法
公开(公告)号：US20090240650A1
公开(公告)日：2009-09-24
申请号：US12479066
申请日：2009-06-05
申请人： Fangshan Wang , Qi Fang , Yinyan Tan , Jieping Zhong
发明人： Fangshan Wang , Qi Fang , Yinyan Tan , Jieping Zhong
IPC分类号： G06N5/02
CPC分类号： G06F17/30796 , G06F17/30746
摘要： A system and method for managing media contents are disclosed. The system includes: a text classifier, adapted to classify subtitle information according to defined subjects, and obtain content clips of different subjects; and a media content marking unit, adapted to mark the time of playing each content clip of a different subject after contents are classified by the text classifier, obtain the content clips which have specific time information and different subjects, match the content clips with concepts in an ontology library, and mark the content clips through terms defined in the ontology library. Therefore, the media contents are described through standard terms, which is conducive to unification of the content description information and makes it possible to retrieve the media contents.
摘要翻译：公开了一种用于管理媒体内容的系统和方法。该系统包括：文本分类器，适于根据定义的对象对字幕信息进行分类，并获取不同主题的内容剪辑; 以及媒体内容标记单元，适于在通过文本分类器分类内容之后标记播放不同主题的每个内容剪辑的时间，获得具有特定时间信息和不同主题的内容剪辑，将内容片段与本体库，并通过本体库中定义的术语标记内容片段。因此，通过标准术语描述媒体内容，这有助于内容描述信息的统一，并且使得可以检索媒体内容。

4. 发明授权

US08200597B2 System and method for classifiying text and managing media contents using subtitles, start times, end times, and an ontology library 有权
标题翻译：使用字幕分类文本和管理媒体内容的系统和方法，开始时间，结束时间和本体库
公开(公告)号：US08200597B2
公开(公告)日：2012-06-12
申请号：US12479066
申请日：2009-06-05
申请人： Fangshan Wang , Qi Fang , Yinyan Tan , Jieping Zhong
发明人： Fangshan Wang , Qi Fang , Yinyan Tan , Jieping Zhong
IPC分类号： G06F17/00
CPC分类号： G06F17/30796 , G06F17/30746
摘要： A system and method for managing media contents are disclosed. The system includes: a text classifier, adapted to classify subtitle information according to defined subjects, and obtain content clips of different subjects; and a media content marking unit, adapted to mark the time of playing each content clip of a different subject after contents are classified by the text classifier, obtain the content clips which have specific time information and different subjects, match the content clips with concepts in an ontology library, and mark the content clips through terms defined in the ontology library. Therefore, the media contents are described through standard terms, which is conducive to unification of the content description information and makes it possible to retrieve the media contents.
摘要翻译：公开了一种用于管理媒体内容的系统和方法。该系统包括：文本分类器，适于根据定义的对象对字幕信息进行分类，并获取不同主题的内容剪辑; 以及媒体内容标记单元，适于在通过文本分类器分类内容之后标记播放不同主题的每个内容剪辑的时间，获得具有特定时间信息和不同主题的内容剪辑，将内容片段与本体库，并通过本体库中定义的术语标记内容片段。因此，通过标准术语描述媒体内容，这有助于内容描述信息的统一，并且使得可以检索媒体内容。

5. 发明申请

US20090098863A1 METHOD, APPARATUS AND SYSTEM FOR SELECTING A CRBT 审中-公开
标题翻译：方法，选择CRBT的设备和系统
公开(公告)号：US20090098863A1
公开(公告)日：2009-04-16
申请号：US12338822
申请日：2008-12-18
申请人： Fangshan Wang , Qi Fang , Yinyan Tan , Jieping Zhong
发明人： Fangshan Wang , Qi Fang , Yinyan Tan , Jieping Zhong
IPC分类号： H04M3/42
CPC分类号： H04M3/42017 , H04M3/42068 , H04M19/041 , H04M2201/18 , H04W76/10
摘要： A method, an apparatus, and a system for selecting a caller ring back tone (CRBT) that includes obtaining at least one CRBT identification (ID) available to a call according to user identifier information and obtaining the corresponding CRBT description information according to the at least one CRBT ID, obtaining corresponding user attribute information in the call according to the user identifier information, and matching the CRBT description information with the corresponding user attribute information according to a matching policy and selecting a CRBT according to matching result. Therefore, the method, the apparatus, and the system can select a proper CRBT for the calling party according to the conditions of the calling party during the current call.
摘要翻译：一种用于选择呼叫者回铃音（CRBT）的方法，装置和系统，包括根据用户标识信息获得可用于呼叫的至少一个CRBT标识（ID），并且根据用户标识信息获得对应的CRBT描述信息至少一个CRBT ID，根据用户标识信息获取呼叫中的相应用户属性信息，并根据匹配策略将CRBT描述信息与相应用户属性信息进行匹配，并根据匹配结果选择CRBT。因此，该方法，装置和系统可以根据当前呼叫中主叫方的条件，为主叫方选择合适的CRBT。

6. 发明申请

US20110071902A1 METHOD, SYSTEM, AND DEVICE FOR SELECTING ADVERTISEMENT CONTENTS 审中-公开
标题翻译：用于选择广告内容的方法，系统和设备
公开(公告)号：US20110071902A1
公开(公告)日：2011-03-24
申请号：US12957134
申请日：2010-11-30
申请人： Yinyan Tan , Gang Shao , Pei Fu , Daqi Ren
发明人： Yinyan Tan , Gang Shao , Pei Fu , Daqi Ren
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： A method, system, and device for selecting advertisement contents are provided. The method for selecting advertisement contents includes: receiving an advertisement request carrying advertisement request parameters; matching the advertisement request parameters with advertisement description information including a version field; and returning the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information. An advertisement includes multiple versions of advertisement description information, which enhances the flexibility in advertisement description and increases the opportunity of selecting and presenting the advertisement to users, thereby maximizing the benefit of the advertiser, saving the storage space, and reducing the amount of data transmission.
摘要翻译：提供了一种用于选择广告内容的方法，系统和设备。选择广告内容的方法包括：接收携带广告请求参数的广告请求; 将广告请求参数与包括版本字段的广告描述信息进行匹配; 并且返回匹配的广告描述信息，广告描述信息中的匹配版本字段以及与匹配的广告描述信息相对应的广告内容。广告包括广告描述信息的多个版本，这增强了广告描述的灵活性，并且增加了向用户选择和呈现广告的机会，从而最大化了广告商的利益，节省了存储空间，并且减少了数据传输量。

7. 发明申请

US20110112894A1 METHOD AND SYSTEM FOR IMPLEMENTING INTERACTIVE ADVERTISEMENTS, TERMINAL EQUIPMENT, AND ADVERTISEMENT CLIENT TERMINAL 审中-公开
标题翻译：实现交互式广告的方法和系统，终端设备和广告客户终端
公开(公告)号：US20110112894A1
公开(公告)日：2011-05-12
申请号：US13008543
申请日：2011-01-18
申请人： Yinyan Tan , Gang Shao , Jinjing Zhan
发明人： Yinyan Tan , Gang Shao , Jinjing Zhan
IPC分类号： G06Q30/00
CPC分类号： H04L67/20 , G06Q30/0241 , H04L67/28
摘要： A method and a system for implementing interactive advertisements, and an advertisement client terminal in a terminal equipment are provided. The method for implementing interactive advertisements includes: receiving, by an advertisement client terminal, a request message sent by a service client terminal, in which the request message is configured to request information interaction with a third party platform publishing advertisements; acquiring, by the advertisement client terminal, contact information of the third party platform according to the request message; and triggering, by the advertisement client terminal, a terminal communication module to perform information interaction with the third party platform according to the contact information of the third party platform. The method avoids congestion at an advertisement server without changing existing processing operations of a network-side communication module, and enables the advertisement client terminal to detect and filter malicious clicks, to perform precise, reliable, and true charging of interactive advertisements by category, and to shield user information from a network side.
摘要翻译：提供一种用于实现交互式广告的方法和系统，以及终端设备中的广告客户终端。实现交互式广告的方法包括：由广告客户终端接收由服务客户终端发送的请求消息，其中请求消息被配置为请求与发布广告的第三方平台的信息交互; 由广告客户终端根据请求消息获取第三方平台的联系人信息; 以及由所述广告客户终端触发终端通信模块，以根据所述第三方平台的联系人信息与所述第三方平台进行信息交互。该方法避免了广播服务器的拥塞，而不改变网络侧通信模块的现有处理操作，使广告客户终端能够检测和过滤恶意点击，按类别对互动广告进行准确，可靠，真实的收费，屏蔽网络用户信息。

8. 发明申请

US20100250349A1 System and method for advertisement measuring and reporting 审中-公开
标题翻译：广告测量和报告系统和方法
公开(公告)号：US20100250349A1
公开(公告)日：2010-09-30
申请号：US12794521
申请日：2010-06-04
申请人： Jinjing Zhan , Gang Shao , Yinyan Tan , Pei Fu
发明人： Jinjing Zhan , Gang Shao , Yinyan Tan , Pei Fu
IPC分类号： G06Q30/00 , G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： The embodiments of the present invention disclose an advertisement measuring and reporting system and method. The system includes an advertisement client adapted to communicate with an advertisement server about advertisement; the advertisement client is adapted to obtain user interactions with advertisement, process the user interactions with advertisement according to an advertisement metrics policy, and report the processed user interactions with advertisement to the advertisement server; and the advertisement server is adapted to collect the processed user interactions with advertisement. Meanwhile, the embodiment of the present invention also provides a terminal, an advertisement client, an advertisement server, an advertisement measuring and reporting method and an advertisement interaction record collection method. The technical scheme of the embodiment of the present invention is employed to effectively improve the utilization of a network, facilitate advertisement launch and counting, and benefit the development of the advertising service.
摘要翻译：本发明的实施例公开了广告测量和报告系统和方法。该系统包括适于与广告服务器通信关于广告的广告客户端; 广告客户端适于获取用户与广告的交互，根据广告度量策略处理用户与广告的交互，并将处理后的用户与广告的交互报告给广告服务器; 并且广告服务器适于收集处理后的用户与广告的交互。同时，本发明的实施例还提供了终端，广告客户端，广告服务器，广告测量和报告方法以及广告交互记录收集方法。采用本发明实施例的技术方案来有效地提高网络的利用率，促进广告发布和点播，有利于广告业务的发展。

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