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1. 发明授权

US09129301B2 Display of user selected advertising content in a digital environment 有权
公开(公告)号：US09129301B2
公开(公告)日：2015-09-08
申请号：US11452848
申请日：2006-06-13
申请人： Glen van Datta , Marty Poulin
发明人： Glen van Datta , Marty Poulin
IPC分类号： G06Q30/02 , A63F13/30 , H04N7/173 , H04N21/44 , H04N21/45 , H04N21/472 , H04N21/478 , H04N21/482 , H04N21/81 , H04N21/845 , H04N21/858
CPC分类号： G06Q30/0244 , A63F13/12 , A63F13/5258 , A63F13/61 , A63F2300/535 , A63F2300/5506 , A63F2300/61 , A63F2300/8017 , G06Q30/02 , G06Q30/0246 , G06Q30/0251 , G06Q30/0257 , G06Q30/0261 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277 , H04N7/173 , H04N21/25841 , H04N21/44012 , H04N21/4532 , H04N21/47205 , H04N21/4781 , H04N21/47815 , H04N21/4825 , H04N21/6125 , H04N21/812 , H04N21/8453 , H04N21/8583
摘要： A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.

2. 发明授权

US08267783B2 Establishing an impression area 有权
标题翻译：建立一个印象区
公开(公告)号：US08267783B2
公开(公告)日：2012-09-18
申请号：US12571204
申请日：2009-09-30
申请人： Glen van Datta , Gary Zalewski
发明人： Glen van Datta , Gary Zalewski
IPC分类号： A63F9/24 , A63F13/00 , G06F17/00 , G06F19/00
CPC分类号： G06Q30/0244 , A63F13/12 , A63F13/5258 , A63F13/61 , A63F2300/535 , A63F2300/5506 , A63F2300/61 , A63F2300/8017 , G06Q30/02 , G06Q30/0246 , G06Q30/0251 , G06Q30/0257 , G06Q30/0261 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277 , H04N7/173 , H04N21/25841 , H04N21/44012 , H04N21/4532 , H04N21/47205 , H04N21/4781 , H04N21/47815 , H04N21/4825 , H04N21/6125 , H04N21/812 , H04N21/8453 , H04N21/8583
摘要： Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
摘要翻译：公开了在通道视频游戏网络中定义和跟踪广告活动的系统和方法。该系统允许在视频游戏中动态激活广告。跟踪广告以确定用户对广告的曝光和用户曝光。在系统中，相对于游戏中的广告来定义印象区域。还提供了重新定义印象区域或用于考虑存在使广告的视图变形的障碍物的方法。

3. 发明申请

US20110307339A1 ADVERTISEMENT ROTATION 有权
标题翻译：广告旋转
公开(公告)号：US20110307339A1
公开(公告)日：2011-12-15
申请号：US13191398
申请日：2011-07-26
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

4. 发明授权

US09015747B2 Advertisement rotation 有权
标题翻译：广告轮换
公开(公告)号：US09015747B2
公开(公告)日：2015-04-21
申请号：US13191398
申请日：2011-07-26
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： H04N7/10 , H04N7/025 , G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

5. 发明授权

US08574074B2 Advertising impression determination 有权
标题翻译：广告印象确定
公开(公告)号：US08574074B2
公开(公告)日：2013-11-05
申请号：US11241229
申请日：2005-09-30
申请人： Glen van Datta , Gary Zalewski
发明人： Glen van Datta , Gary Zalewski
IPC分类号： A63F9/24 , A63F13/00 , G06F17/00 , G06F19/00
CPC分类号： G06Q30/0244 , A63F13/12 , A63F13/5258 , A63F13/61 , A63F2300/535 , A63F2300/5506 , A63F2300/61 , A63F2300/8017 , G06Q30/02 , G06Q30/0246 , G06Q30/0251 , G06Q30/0257 , G06Q30/0261 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277 , H04N7/173 , H04N21/25841 , H04N21/44012 , H04N21/4532 , H04N21/47205 , H04N21/4781 , H04N21/47815 , H04N21/4825 , H04N21/6125 , H04N21/812 , H04N21/8453 , H04N21/8583
摘要： Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
摘要翻译：公开了在通道视频游戏网络中定义和跟踪广告活动的系统和方法。该系统允许在视频游戏中动态激活广告。跟踪广告以确定用户对广告的曝光和用户曝光。在系统中，相对于游戏中的广告来定义印象区域。还提供了重新定义印象区域或用于考虑存在使广告的视图变形的障碍物的方法。

6. 发明申请

US20130232001A1 MONITORING ADVERTISEMENT IMPRESSIONS 有权
标题翻译：监督广告印象
公开(公告)号：US20130232001A1
公开(公告)日：2013-09-05
申请号：US13857082
申请日：2013-04-04
申请人： Glen van Datta , Gary Zalewski
发明人： Glen van Datta , Gary Zalewski
IPC分类号： G06Q30/02
CPC分类号： A63F13/61 , A63F13/12 , A63F13/50 , A63F13/79 , A63F2300/5506 , A63F2300/6684 , G06Q30/02 , G06Q30/0246 , G06Q30/0252 , G06Q30/0261 , G06Q30/0269 , G06Q30/0272
摘要： A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.
摘要翻译：提供了一种针对性的游戏内广告系统，其中广告内容可以被传送到视频游戏网络环境。广告可以通过根据包括用户地理位置，个人喜好，个人资料，视频游戏偏好或视频游戏类型在内的一个或多个特征来标记视频游戏环境中的广告资产。还提供用于跟踪广告印象的方法，其基于监视视频游戏环境以确定用户在视频游戏环境中暴露的印象的质量。

7. 发明申请

US20090083788A1 Advertisement Rotation 有权
标题翻译：广告轮换
公开(公告)号：US20090083788A1
公开(公告)日：2009-03-26
申请号：US12190323
申请日：2008-08-12
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： H04N7/025 , G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

8. 发明申请

US20100030640A1 Establishing an Impression Area 有权
标题翻译：建立印象区
公开(公告)号：US20100030640A1
公开(公告)日：2010-02-04
申请号：US12571204
申请日：2009-09-30
申请人： Glen van Datta , Gary Zalewski
发明人： Glen van Datta , Gary Zalewski
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q20/00
CPC分类号： G06Q30/0244 , A63F13/12 , A63F13/5258 , A63F13/61 , A63F2300/535 , A63F2300/5506 , A63F2300/61 , A63F2300/8017 , G06Q30/02 , G06Q30/0246 , G06Q30/0251 , G06Q30/0257 , G06Q30/0261 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277 , H04N7/173 , H04N21/25841 , H04N21/44012 , H04N21/4532 , H04N21/47205 , H04N21/4781 , H04N21/47815 , H04N21/4825 , H04N21/6125 , H04N21/812 , H04N21/8453 , H04N21/8583
摘要： Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided
摘要翻译：公开了在通道视频游戏网络中定义和跟踪广告活动的系统和方法。该系统允许在视频游戏中动态激活广告。跟踪广告以确定用户对广告的曝光和用户曝光。在系统中，相对于游戏中的广告来定义印象区域。还提供了重新定义印象区域或用于考虑存在使广告的视图变形的障碍物的方法

9. 发明授权

US08751310B2 Monitoring advertisement impressions 有权
标题翻译：监控广告印象
公开(公告)号：US08751310B2
公开(公告)日：2014-06-10
申请号：US11240655
申请日：2005-09-30
申请人： Glen van Datta , Gary Zalewski
发明人： Glen van Datta , Gary Zalewski
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： A63F13/61 , A63F13/12 , A63F13/50 , A63F13/79 , A63F2300/5506 , A63F2300/6684 , G06Q30/02 , G06Q30/0246 , G06Q30/0252 , G06Q30/0261 , G06Q30/0269 , G06Q30/0272
摘要： A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.
摘要翻译：提供了一种针对性的游戏内广告系统，其中广告内容可以被传送到视频游戏网络环境。广告可以通过根据包括用户地理位置，个人喜好，个人资料，视频游戏偏好或视频游戏类型在内的一个或多个特征来标记视频游戏环境中的广告资产。还提供用于跟踪广告印象的方法，其基于监视视频游戏环境以确定用户在视频游戏环境中暴露的印象的质量。

10. 发明授权

US08626584B2 Population of an advertisement reference list 有权
标题翻译：广告参考名单的人口
公开(公告)号：US08626584B2
公开(公告)日：2014-01-07
申请号：US11535370
申请日：2006-09-26
申请人： Glen van Datta , Steven Wagner , Gary M. Zalewski
发明人： Glen van Datta , Steven Wagner , Gary M. Zalewski
IPC分类号： G06Q30/00
CPC分类号： A63F13/61 , A63F13/71 , A63F2300/535 , A63F2300/5506 , A63F2300/61 , A63F2300/8017 , G06Q30/02 , G06Q30/0257 , G07F17/3227 , H04N7/173 , H04N21/44012 , H04N21/4532 , H04N21/47205 , H04N21/4781 , H04N21/47815 , H04N21/4825 , H04N21/812 , H04N21/8453 , H04N21/8583
摘要： A list of advertisements, products, or services for which an impression is generated during the course of a digital environment session (e.g., a video game) may be imported to a list that may be viewed at the conclusion of the digital session. The user may then visit advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital experience. Similarly, a list of all advertisements through which an interaction occurred during the course of a video game experience (e.g., physical encounter, purchase of an in-game product, utilizing a sponsored product) may be imported to a list that may be viewed at the conclusion of a game session. The user may then visit the advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital environment.
摘要翻译：在数字环境会话（例如，视频游戏）的过程中产生印象的广告，产品或服务的列表可被导入到在数字会话结束时可以看到的列表。用户可以随时访问广告商网站和/或查看/购买产品，而不是沉浸在数字体验中。类似地，在视频游戏体验过程中发生交互的所有广告的列表（例如，物理遭遇，购买游戏内产品，利用赞助商品）可以导入到可以在一个游戏会话的结论。用户可以随时访问广告商网站和/或观看/购买产品，而不是沉浸在数字环境中。

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