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    • 2. 发明申请
    • PACING THE SERVING OF A CONTENT ITEM
    • 提供内容项目的服务
    • US20160275571A1
    • 2016-09-22
    • US14663116
    • 2015-03-19
    • LINKEDIN CORPORATION
    • Zhifeng DengSiyu YouDakan Wang
    • G06Q30/02
    • G06Q30/0275G06Q30/0206
    • A system, method, and apparatus are provided for pacing the serving of a sponsored content item. The rate of depletion of the sponsored content item, or the current rate at which it wins auctions to be served in response to compatible content requests is used to forecast the state of the item's periodic budget at the end of a current period. If the budget is not forecast to be depleted close to the end of the period, within a threshold measure of value or time, a new win rate that will accomplish the goal is determined. Based on past performance, which may be represented as a collection of estimated costs per impression (eCPI) or as ratios of the item's eCPI to a winning item's eCPI, a new bid can be determined that is estimated to yield the new win rate.
    • 提供了一种系统,方法和装置,用于对所提供的内容项目的服务进行起搏。 赞助内容项目的耗尽率或其竞争拍卖的响应兼容内容请求的当前速率用于在当前时段结束时预测该项目的定期预算的状态。 如果预算未预计在期间结束时耗尽,则在价值或时间的阈值范围内,确定实现目标的新胜率。 根据过去的表现,可以表示为每次展示的预估成本(eCPI)或该项目的eCPI与获胜项目的eCPI的比率,可以确定新的出价,估计产生新的胜率。
    • 4. 发明申请
    • CONTROLLING OF ONLINE AD SERVING CAMPAIGNS
    • 在线AD服务器的控制
    • US20170032414A1
    • 2017-02-02
    • US14813831
    • 2015-07-30
    • Linkedin Corporation
    • Venkata S.J.R. BhamidipatiLinda LeungDakan WangDominic Law
    • G06Q30/02G06Q50/00
    • G06Q30/0249G06Q30/0273G06Q50/01
    • A machine may be configured to control online ad serving based on a period budget. For example, the machine accesses event data pertaining to an event of online ad consumption of an online ad included in a campaign. The campaign is one of one or more campaigns associated with an account. The machine identifies, based on the event data, an account identifier associated with the online ad. The machine accesses a remaining period budget value associated with the account identifier. The remaining period budget value represents a budget amount remaining to be spent, during a period of time, on one or more online ads that are associated with the one or more campaigns. The machine determines that the remaining period budget value exceeds an event cost value associated with the event. The machine adjusts the remaining period budget value based on the event cost value.
    • 可以将机器配置为基于周期预算控制在线广告投放。 例如,机器访问与广告系列中包含的在线广告的在线广告消费事件相关的事件数据。 该广告系列是与一个帐户相关联的一个或多个广告系列之一。 该机器根据事件数据识别与在线广告相关联的帐户标识符。 机器访问与帐户标识符相关联的剩余期限预算值。 剩余期限预算值表示在一段时间内剩余的一个或多个与一个或多个活动相关联的在线广告的预算金额。 机器确定剩余期限预算值超过与事件相关联的事件成本值。 机器根据事件成本值调整剩余期限预算值。