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1. 发明授权

US10445061B1 Matching entities during data migration 有权
公开(公告)号：US10445061B1
公开(公告)日：2019-10-15
申请号：US15361938
申请日：2016-11-28
申请人： LinkedIn Corporation
发明人： Kancheng Cao , Dakan Wang , Bill Bi Lun Kuang , Gururaj Seetharama , Manoj Rameshchandra Thakur , Jan Schellenberger , Nan Zhou
IPC分类号： G06F7/02 , G06F16/951 , G06F16/2455
摘要： A system, method, and apparatus are provided for migrating contacts (e.g., records identifying contacts) from one domain to another. Each record includes various fields corresponding to a single contact or other entity known within the first domain. The migration process may involve configuring multiple queries from the field data, for querying the second domain or system to identify (or to attempt to identify) matching entities known within the second domain. One or more exact queries may be configured to identify specific entities within the second domain, based on entity-specific data, for example. Other queries may be more general and may match multiple entities known within the second domain. For records for which no exact query identifies an entity, one or more general queries may be executed to identify multiple entities, which may be subsequently ranked based on the likelihood that they are the entity that corresponds to the record.

2. 发明授权

US08930971B1 Embedded-advertising content presented in document context 有权
标题翻译：嵌入式广告内容呈现在文档上下文中
公开(公告)号：US08930971B1
公开(公告)日：2015-01-06
申请号：US14216894
申请日：2014-03-17
申请人： LinkedIn Corporation
发明人： Aviad Pinkovezky , Kevin R. Mikles , Eldo K. Cherian , Kancheng Cao , Meera G. Bhatia , Sanjay Kshetramade
IPC分类号： G06F9/44 , G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0277
摘要： A user may activate an embedded advertisement in an embedded window in a document, such as a web page. This embedded advertisement may be associated with a domain (a granddaughter domain) that is different than the domain associated with the embedded window (a daughter domain) and the domain associated with the document (a parent domain). In older browsers, cross-domain communication may not be supported in this circumstance. This problem is solved by opening a series of windows from the granddaughter domain, each of which is associated with a candidate origin of the document. Then, access commands associated with the windows are communicated to the domain of the document. Only the access command for the window having the correct origin of the domain of the document is processed, which results in content associated with the embedded advertisement being linked at a source and presented or displayed in the embedded advertisement.
摘要翻译：用户可以在诸如网页的文档中的嵌入式窗口中激活嵌入式广告。该嵌入式广告可以与不同于与嵌入式窗口（子域）相关联的域和与文档（父域）相关联的域的域（孙女域）相关联。在旧版浏览器中，在这种情况下可能不支持跨域通信。这个问题是通过从孙女域中打开一系列窗口来解决的，每个窗口都与文档的候选来源相关联。然后，与窗口相关联的访问命令被传送到文档的域。仅处理具有文档域的正确起源的窗口的访问命令，这导致与嵌入的广告相关联的内容在源上链接并呈现或显示在嵌入式广告中。

3. 发明申请

US20170359433A1 SCALABLE MANAGEMENT OF COMPOSITE DATA COLLECTED WITH VARIED IDENTIFIERS 审中-公开
公开(公告)号：US20170359433A1
公开(公告)日：2017-12-14
申请号：US15177101
申请日：2016-06-08
申请人： LinkedIn Corporation
发明人： Bita Gorjiara , Gururaj Seetharama , Yizhen Zhao , Kancheng Cao
IPC分类号： H04L29/08
CPC分类号： H04L67/2842 , H04L67/02 , H04L67/10 , H04L67/20 , H04L67/306
摘要： Techniques and a system are provided for a profile manager system that stores multiple profiles. These profiles are used by a content selection system to match entities to content for which the entities would be best suitable. The profile manager system allows a content selection system to identify, in response to a request associated with an entity, different pieces of data from different data sources and match the different pieces of data when the difference pieces of data refer to the same entity. The profile manager system may also provide merging of the different pieces of data, when they are matched as referring to the same entity.

4. 发明申请

US20160267522A1 EXPANDING AN AUDIENCE FOR AN ADVERTISING CAMPAIGN 审中-公开
标题翻译：扩大广告活动的受众
公开(公告)号：US20160267522A1
公开(公告)日：2016-09-15
申请号：US14643431
申请日：2015-03-10
申请人： LinkedIn Corporation
发明人： Jan Schellenberger , Sanjay Kshetramade , Kancheng Cao , Ashvin Kannan , Kun Liu , Haishan Liu , Chongzhe Li , Tingting Cui
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244 , G06Q30/0246
摘要： In order to expand the audience for an advertising campaign, a system identifies an expanded audience for the advertising campaign based on characteristics of individuals in the expanded audience and a target audience of the advertising campaign. Then, the system compares a historical cumulative advertising performance metric at a current time for the target audience with a current cumulative advertising performance metric at the current time for the target audience in the advertising campaign. Next, the system selectively changes a probability of showing advertisements in the advertising campaign to individuals in the expanded audience based on the comparison. For example, if a current cumulative number of daily advertising impressions at the current time is less than a historical cumulative number of daily advertising impressions at a current time, the system increases the probability.
摘要翻译：为了扩大广告活动的受众群体，系统会根据广告受众群体中的个人特征以及广告活动的目标受众群体，确定广告活动的扩展受众。然后，系统将针对目标受众的当前时间的历史累积广告效果指标与当前广告活动中的目标受众的当前累积广告效果指标进行比较。接下来，系统基于比较，选择性地将在广告活动中显示广告的概率改变为扩展受众中的个人。例如，如果当前当前累积的每日广告展示次数小于当前每日广告展示次数的历史累积数，则系统会增加概率。

5. 发明申请

US20180060915A1 AUDIENCE EXPANSION FOR ONLINE SOCIAL NETWORK CONTENT 审中-公开
公开(公告)号：US20180060915A1
公开(公告)日：2018-03-01
申请号：US15253702
申请日：2016-08-31
申请人： LinkedIn Corporation
发明人： Haishan Liu , David Merrill Pardoe , Kun Liu , Manoj Rameshchandra Thakur , Kancheng Cao , Chongzhe Li
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/0254 , G06Q30/0261 , G06Q50/01
摘要： The present disclosure describes various embodiments of methods, systems, and machine-readable mediums which may be used in conjunction with a campaign for distributing content to users of the social network. Among other things, embodiments of the present disclosure provide a number of advantages over conventional systems for content distribution, including a simplified targeting process and increased reach (i.e. distribution) for content providers among users of a social network, as well as improving the utilization of an inventory of content and higher and more efficient engagement with such content by users of the social network.

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