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1. 发明授权

US10536358B2 Methods and apparatus for estimating total unique audiences 有权
公开(公告)号：US10536358B2
公开(公告)日：2020-01-14
申请号：US16388666
申请日：2019-04-18
申请人： The Nielsen Company (US), LLC
发明人： Michael R. Sheppard , Jonathan Sullivan , Peter Lipa , Matthew B. Reid , Peter C. Doe , Peng Fei Yi
IPC分类号： G06F15/173 , H04L12/26 , H04L29/08 , G06Q30/02
摘要： Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

2. 发明授权

US09852163B2 Methods and apparatus to de-duplicate impression information 有权
公开(公告)号：US09852163B2
公开(公告)日：2017-12-26
申请号：US14261082
申请日：2014-04-24
申请人： The Nielsen Company (US), LLC
发明人： Seema Varma Srivastava , Antonia Toupet , Peng Fei Yi
IPC分类号： G06F17/30 , H04N21/442 , H04N21/658
CPC分类号： G06F17/30303 , H04N21/44222 , H04N21/6582
摘要： Methods and apparatus to de-duplicate impression information are disclosed. An example method to de-duplicate media impression information includes determining an overlap between cookies of a first database proprietor and cookies of a second database proprietor on client computers; determining duplicate impression information based on first impression information associated with the first database proprietor, second impression information associated with the second database proprietor, and the overlap; and determining unduplicated impression information based on the duplicate impression information, the first impression information, and the second impression information.

3. 发明授权

US10270673B1 Methods and apparatus for estimating total unique audiences 有权
公开(公告)号：US10270673B1
公开(公告)日：2019-04-23
申请号：US15008220
申请日：2016-01-27
申请人： The Nielsen Company (US), LLC
发明人： Michael R. Sheppard , Jonathan Sullivan , Peter Lipa , Matthew B. Reid , Peter C. Doe , Peng Fei Yi
IPC分类号： G06F15/173 , H04L12/26 , H04L29/08 , G06Q30/02
摘要： Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example method includes receiving impression requests at a server from a plurality of client devices via a network; based on the impression requests, logging, with the server, a plurality of impressions corresponding to the media accessed at the client devices; obtaining a number of demographic impressions logged by a database proprietor; obtaining a number of registered users of the database proprietor exposed to the media; multiplying, by executing an instruction with a processor, a number of the plurality of impressions by a square of the number of the registered users to generate a product; dividing, by executing an instruction with the processor, the product by a number of the demographic impressions to generate a quotient; and determining, by executing an instruction with the processor, the unique audience based on a square root of the quotient.

4. 发明申请

US20150193813A1 METHODS AND APPARATUS TO CORRECT AUDIENCE MEASUREMENT DATA 审中-公开
标题翻译：校正测量数据的方法和设备
公开(公告)号：US20150193813A1
公开(公告)日：2015-07-09
申请号：US14502409
申请日：2014-09-30
申请人： The Nielsen Company (US), LLC
发明人： Antonia Toupet , Peng Fei Yi , Seema Varma Srivastava
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0242 , G06Q50/01
摘要： An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP.
摘要翻译：一个示例涉及基于与没有数据库所有者（DP）标识符的第一客户端设备相对应的第一印象来确定缺少受众因素，以供DP使用以识别向DP注册的订户，并且基于对应于第二客户端的第二印象确实具有由DP使用的DP标识符来识别在DP上注册的用户的设备。第一印象表示通过第一个客户端设备访问媒体。第二次展示代表通过第二个客户端设备访问媒体。该示例涉及基于丢失的受众因素和暴露于媒体的DP订户的UA大小来确定覆盖率校正的唯一受众（CCUA）大小。 UA大小根据DP记录的印象确定。 CCUA大小对应于DP记录的展示次数，而DP不记录。

5. 发明申请

US20220147559A1 METHODS AND APPARATUS FOR ESTIMATING TOTAL UNIQUE AUDIENCES 有权
公开(公告)号：US20220147559A1
公开(公告)日：2022-05-12
申请号：US17581636
申请日：2022-01-21
申请人： The Nielsen Company (US), LLC
发明人： Michael R. Sheppard , Jonathan Sullivan , Peter Lipa , Matthew B. Reid , Peter C. Doe , Peng Fei Yi
IPC分类号： G06F16/48 , H04L43/062 , H04L43/0876 , H04L67/52 , H04L67/02 , G06Q30/02 , H04L67/306
摘要： Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.

6. 发明授权

US11232148B2 Methods and apparatus for estimating total unique audiences 有权
公开(公告)号：US11232148B2
公开(公告)日：2022-01-25
申请号：US17224842
申请日：2021-04-07
申请人： The Nielsen Company (US), LLC
发明人： Michael R. Sheppard , Jonathan Sullivan , Peter Lipa , Matthew B. Reid , Peter C. Doe , Peng Fei Yi
IPC分类号： G06F16/48 , H04L12/26 , H04L29/08 , G06Q30/02
摘要： Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

7. 发明申请

US20210234776A1 METHODS AND APPARATUS FOR ESTIMATING TOTAL UNIQUE AUDIENCES 有权
公开(公告)号：US20210234776A1
公开(公告)日：2021-07-29
申请号：US17224842
申请日：2021-04-07
申请人： The Nielsen Company (US), LLC
发明人： Michael R. Sheppard , Jonathan Sullivan , Peter Lipa , Matthew B. Reid , Peter C. Doe , Peng Fei Yi
IPC分类号： H04L12/26 , H04L29/08 , G06Q30/02
摘要： Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

8. 发明授权

US10147114B2 Methods and apparatus to correct audience measurement data 有权
公开(公告)号：US10147114B2
公开(公告)日：2018-12-04
申请号：US14502409
申请日：2014-09-30
申请人： The Nielsen Company (US), LLC
发明人： Antonia Toupet , Peng Fei Yi , Seema Varma Srivastava
IPC分类号： G06Q30/02 , G06Q50/00
摘要： An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP.

9. 发明授权

US11562015B2 Methods and apparatus for estimating total unique audiences 有权
公开(公告)号：US11562015B2
公开(公告)日：2023-01-24
申请号：US17581636
申请日：2022-01-21
申请人： The Nielsen Company (US), LLC
发明人： Michael R. Sheppard , Jonathan Sullivan , Peter Lipa , Matthew B. Reid , Peter C. Doe , Peng Fei Yi
IPC分类号： G06F16/48 , H04L43/062 , H04L43/0876 , H04L67/02 , G06Q30/02 , H04L67/306 , H04L67/52 , H04L43/04
摘要： Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.

10. 发明授权

US11068927B2 Methods and apparatus to correct audience measurement data 有权
公开(公告)号：US11068927B2
公开(公告)日：2021-07-20
申请号：US16196481
申请日：2018-11-20
申请人： The Nielsen Company (US), LLC
发明人： Antonia Toupet , Peng Fei Yi , Seema Varma Srivastava
IPC分类号： G06Q30/02 , G06Q50/00
摘要： An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP.

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