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1. 发明申请

US20210304229A1 METHODS AND APPARATUS TO GENERATE ELECTRONIC MOBILE MEASUREMENT CENSUS DATA 有权
公开(公告)号：US20210304229A1
公开(公告)日：2021-09-30
申请号：US17345892
申请日：2021-06-11
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
摘要： An example apparatus includes at least one memory, instructions, and at least one processor to execute the instructions to generate electronic mobile measurement data based on network communications received from first client devices, select attributes associated with the electronic mobile measurement data to include in a model, generate the model based on the attributes and a first portion of the electronic mobile measurement data, determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding first users of the first client devices, and when the percentage satisfies a threshold determine: (a) when a second user operating a second client device is a primary user, and (b) when the user operating the second client device is a third user, and associate demographic information of the second user with the electronic mobile measurement data to reduce a misattribution error.

2. 发明申请

US20210027323A1 METHODS AND APPARATUS TO COMPENSATE FOR SERVER-GENERATED ERRORS IN DATABASE PROPRIETOR IMPRESSION DATA DUE TO MISATTRIBUTION AND/OR NON-COVERAGE 有权
公开(公告)号：US20210027323A1
公开(公告)日：2021-01-28
申请号：US17068582
申请日：2020-10-12
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell , Mimi Zhang , David Wong , Jennifer Haskell
IPC分类号： G06Q30/02 , H04W4/18 , H04W4/21
摘要： Methods and apparatus to compensate impression data for misattribution and non-coverage are disclosed. An example method includes receiving a first request from a first type of computing device; sending a request for demographic information corresponding to requests received at a first internet domain from the first type of computing device; generating an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household; normalizing the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix including a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression corresponds to a person in a second demographic group; and compensating misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix.

3. 发明申请

US20210342879A1 METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS 有权
公开(公告)号：US20210342879A1
公开(公告)日：2021-11-04
申请号：US17378455
申请日：2021-07-16
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Stephen S. Bell , Tianjue Luo , Darlene F. DeMay
IPC分类号： G06Q30/02
摘要： An example apparatus includes processor circuitry to access demographics from a database proprietor corresponding to impression requests from computing devices indicative of media impressions, determine a first media impression count corresponding to a sum of first media impressions that occurred on first computing devices satisfying a device type criterion and that are attributable to a demographic group corresponding to a) the demographics from the database proprietor, b) panel-based demographics corresponding to a market segment, determine a second media impression count corresponding to second media impressions that occurred on second computing devices not satisfying the device type criterion and that are attributable to the demographic group corresponding to a) the demographics from the database proprietor, b) the panel-based demographics corresponding to the market segment, and determine a total media impression count by adding the first media impression count to the second media impression count that are attributable to the demographic group.

4. 发明授权

US11068928B2 Methods and apparatus to determine impressions corresponding to market segments 有权
公开(公告)号：US11068928B2
公开(公告)日：2021-07-20
申请号：US16429792
申请日：2019-06-03
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Stephen S. Bell , Tianjue Luo , Darlene F. DeMay
IPC分类号： G06Q30/02
摘要： An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group; determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel; determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience; and calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.

5. 发明申请

US20160019580A1 METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS 审中-公开
标题翻译：确定与市场部分相关的印象的方法和装置
公开(公告)号：US20160019580A1
公开(公告)日：2016-01-21
申请号：US14729870
申请日：2015-06-03
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Stephen S. Bell , Tianjue Luo , Darlene F. DeMay
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0242
摘要： Methods and apparatus to determine impression corresponding to market segments are disclosed. An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group, where the number of impressions are based on attributions of the impressions to the first demographic group. The example method also includes determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel. The example method further includes determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience. The method further includes calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.
摘要翻译：公开了确定与细分市场相对应的印象的方法和装置。示例性方法包括确定在移动设备上发生的并且归因于第一人口统计组的展示次数，其中展示次数基于对第一人口统计学组的展示的归因。示例性方法还包括确定对应于第一人口统计组的第一受众群体的大小是否满足阈值，其中第一受众包括观众测量面板中的小组成员。该示例方法还包括当第一观众的大小不满足阈值时，确定第二观众的大小是否满足阈值，其中第二观众包括观众测量面板中对应于第二人口组的小组成员，观众是第二听众的一部分。该方法还包括：当第二受众的第二大小满足阈值时，基于属于市场细分的第二受众的一部分，计算归因于市场细分的展示次数和第二人口组。

6. 发明授权

US11037178B2 Methods and apparatus to generate electronic mobile measurement census data 有权
公开(公告)号：US11037178B2
公开(公告)日：2021-06-15
申请号：US16268173
申请日：2019-02-05
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
摘要： An example apparatus includes at least one processor and first memory comprising computer readable instructions that, when executed, cause the at least one processor to log an impression in second memory at an audience measurement entity based on a communication received from a computing device. The example computer readable instructions, when executed, cause the at least one processor to determine that a primary user of the computing device is not the user operating the computing device when a first probability score for the primary user does not satisfy a threshold, and in response to determining that the primary user is not the user operating the computing device, identify one of a plurality of secondary users as the user operating the computing device. The example computer readable instructions, when executed, cause the at least one processor to store demographic information of the user operating the computing device.

7. 发明授权

US10311464B2 Methods and apparatus to determine impressions corresponding to market segments 有权
公开(公告)号：US10311464B2
公开(公告)日：2019-06-04
申请号：US14729870
申请日：2015-06-03
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Stephen S. Bell , Tianjue Luo , Darlene F. DeMay
IPC分类号： G06Q30/02
摘要： Methods and apparatus to determine impression corresponding to market segments are disclosed. An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group, where the number of impressions are based on attributions of the impressions to the first demographic group. The example method also includes determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel. The example method further includes determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience. The method further includes calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.

8. 发明授权

US10217122B2 Method, medium, and apparatus to generate electronic mobile measurement census data 有权
公开(公告)号：US10217122B2
公开(公告)日：2019-02-26
申请号：US15953177
申请日：2018-04-13
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
摘要： Disclosed example methods include generating electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices, selecting attributes associated with the electronic mobile measurement data to include in a model, generating the model based on the attributes and a first portion of the electronic mobile measurement data, determining a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices, and in response to the percentage satisfying a threshold, identifying a user operating a client device as at least one of a primary user or one of a plurality of secondary users based on the model, and associating demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error.

9. 发明申请

US20150262201A1 METHODS AND APPARATUS TO GENERATE ELECTRONIC MOBILE MEASUREMENT CENSUS DATA 有权
标题翻译：用于生成电子手机测量数据的方法和装置
公开(公告)号：US20150262201A1
公开(公告)日：2015-09-17
申请号：US14569474
申请日：2014-12-12
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0201
摘要： Methods and apparatus to generating electronic mobile measurement census data are disclosed. Example disclosed methods involve, when a panelist associated with a client device is determined to be an audience member of the media on the client device, associating demographic information of the panelist with a logged impression associated with the media. The disclosed methods also include when the panelist associated with the client device is determined not to be the audience member of the media at the client device, determining probability scores for respective household members residing in a household with the panelist, the probability scores indicative of probabilities that corresponding ones of the household members are the audience member of the media at the client device, and associating demographic information of one of the household members that has a highest probability score with the logged impression associated with the media.
摘要翻译：公开了产生电子移动测量普查数据的方法和装置。示例性的方法涉及当与客户端设备相关联的小组成员被确定为客户端设备上的媒体的观众成员时，将小组成员的人口统计信息与与媒体相关联的记录展示相关联。所公开的方法还包括当确定与客户端设备相关联的小组成员不是在客户端设备处的媒体的观众成员时，确定与小组成员居住在家庭中的各家庭成员的概率分数，表示概率的概率分数相应的家庭成员是客户端设备上的媒体的观众成员，并且将具有最高概率得分的家庭成员之一的人口统计信息与与媒体相关联的记录印象相关联。

10. 发明授权

US10803475B2 Methods and apparatus to compensate for server-generated errors in database proprietor impression data due to misattribution and/or non-coverage 有权
公开(公告)号：US10803475B2
公开(公告)日：2020-10-13
申请号：US16247254
申请日：2019-01-14
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell , Mimi Zhang , David Wong , Jennifer Haskell
IPC分类号： G06Q30/02 , H04W4/18 , H04W4/21
摘要： Methods and apparatus to compensate impression data for misattribution and non-coverage by a database proprietor are disclosed. An example method includes obtaining a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.

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