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1. 发明授权

US11037178B2 Methods and apparatus to generate electronic mobile measurement census data 有权
公开(公告)号：US11037178B2
公开(公告)日：2021-06-15
申请号：US16268173
申请日：2019-02-05
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
摘要： An example apparatus includes at least one processor and first memory comprising computer readable instructions that, when executed, cause the at least one processor to log an impression in second memory at an audience measurement entity based on a communication received from a computing device. The example computer readable instructions, when executed, cause the at least one processor to determine that a primary user of the computing device is not the user operating the computing device when a first probability score for the primary user does not satisfy a threshold, and in response to determining that the primary user is not the user operating the computing device, identify one of a plurality of secondary users as the user operating the computing device. The example computer readable instructions, when executed, cause the at least one processor to store demographic information of the user operating the computing device.

2. 发明授权

US10311464B2 Methods and apparatus to determine impressions corresponding to market segments 有权
公开(公告)号：US10311464B2
公开(公告)日：2019-06-04
申请号：US14729870
申请日：2015-06-03
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Stephen S. Bell , Tianjue Luo , Darlene F. DeMay
IPC分类号： G06Q30/02
摘要： Methods and apparatus to determine impression corresponding to market segments are disclosed. An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group, where the number of impressions are based on attributions of the impressions to the first demographic group. The example method also includes determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel. The example method further includes determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience. The method further includes calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.

3. 发明授权

US10217122B2 Method, medium, and apparatus to generate electronic mobile measurement census data 有权
公开(公告)号：US10217122B2
公开(公告)日：2019-02-26
申请号：US15953177
申请日：2018-04-13
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
摘要： Disclosed example methods include generating electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices, selecting attributes associated with the electronic mobile measurement data to include in a model, generating the model based on the attributes and a first portion of the electronic mobile measurement data, determining a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices, and in response to the percentage satisfying a threshold, identifying a user operating a client device as at least one of a primary user or one of a plurality of secondary users based on the model, and associating demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error.

4. 发明申请

US20170105047A1 METHODS AND APPARATUS TO CREATE A PANEL OF MEDIA DEVICE USERS 审中-公开
公开(公告)号：US20170105047A1
公开(公告)日：2017-04-13
申请号：US15388809
申请日：2016-12-22
申请人： The Nielsen Company (US), LLC
发明人： Albert T. Borawski , Stephen S. Bell , Oana Dan
IPC分类号： H04N21/475 , H04N21/45 , H04N21/61 , H04L29/08 , H04N21/442
CPC分类号： H04N21/4755 , H04H60/31 , H04H60/45 , H04L65/4076 , H04L67/025 , H04L67/22 , H04L67/306 , H04N21/41407 , H04N21/44222 , H04N21/4516 , H04N21/4667 , H04N21/6125 , H04N21/812 , H04W4/60
摘要： Methods and apparatus to create a panel of media device users are disclosed. An example method includes instructing, from a central facility, a media provider to instrument an application with monitoring instructions. A unique identifier and an application identifier are received from a media device executing the monitoring instructions. A master frame corresponding to media devices that have executed the monitoring instructions is created. A skip rate representing a rate at which media devices in the master frame are to be selected to join the panel is determined. The media device is selected from the master frame based on a random value and the skip rate. The monitoring instructions associated with the selected media device are instructed to display a recruitment interface to a user associated with the selected media device requesting the user to join the panel.

5. 发明申请

US20150262201A1 METHODS AND APPARATUS TO GENERATE ELECTRONIC MOBILE MEASUREMENT CENSUS DATA 有权
标题翻译：用于生成电子手机测量数据的方法和装置
公开(公告)号：US20150262201A1
公开(公告)日：2015-09-17
申请号：US14569474
申请日：2014-12-12
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0201
摘要： Methods and apparatus to generating electronic mobile measurement census data are disclosed. Example disclosed methods involve, when a panelist associated with a client device is determined to be an audience member of the media on the client device, associating demographic information of the panelist with a logged impression associated with the media. The disclosed methods also include when the panelist associated with the client device is determined not to be the audience member of the media at the client device, determining probability scores for respective household members residing in a household with the panelist, the probability scores indicative of probabilities that corresponding ones of the household members are the audience member of the media at the client device, and associating demographic information of one of the household members that has a highest probability score with the logged impression associated with the media.
摘要翻译：公开了产生电子移动测量普查数据的方法和装置。示例性的方法涉及当与客户端设备相关联的小组成员被确定为客户端设备上的媒体的观众成员时，将小组成员的人口统计信息与与媒体相关联的记录展示相关联。所公开的方法还包括当确定与客户端设备相关联的小组成员不是在客户端设备处的媒体的观众成员时，确定与小组成员居住在家庭中的各家庭成员的概率分数，表示概率的概率分数相应的家庭成员是客户端设备上的媒体的观众成员，并且将具有最高概率得分的家庭成员之一的人口统计信息与与媒体相关联的记录印象相关联。

6. 发明授权

US11457282B2 Methods and apparatus to create a panel of media device users 有权
公开(公告)号：US11457282B2
公开(公告)日：2022-09-27
申请号：US17195365
申请日：2021-03-08
申请人： The Nielsen Company (US), LLC
发明人： Albert T. Borawski , Stephen S. Bell , Oana Dan
IPC分类号： H04N21/475 , H04L29/08 , H04L29/06 , H04N21/414 , H04N21/466 , H04H60/45 , H04N21/442 , H04N21/45 , H04N21/61 , H04H60/31 , H04L65/611 , H04L67/50 , H04L67/025 , H04L67/306 , H04W4/60 , H04N21/81
摘要： Methods and apparatus to create a panel of media device users are disclosed. An example apparatus includes an interface to receive a unique identifier and an application identifier from a media device executing an instrumented application. A panel creator is to create a master frame corresponding to media devices that have executed the instrumented application. A registration data controller is to: (i) determine a skip rate, (ii) assign the media device from the master frame into a first test cell based on a random value and the skip rate, (iii) select a first recruitment interface associated with the first test cell, and (iv) instruct the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface.

7. 发明申请

US20210304229A1 METHODS AND APPARATUS TO GENERATE ELECTRONIC MOBILE MEASUREMENT CENSUS DATA 有权
公开(公告)号：US20210304229A1
公开(公告)日：2021-09-30
申请号：US17345892
申请日：2021-06-11
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell
IPC分类号： G06Q30/02
摘要： An example apparatus includes at least one memory, instructions, and at least one processor to execute the instructions to generate electronic mobile measurement data based on network communications received from first client devices, select attributes associated with the electronic mobile measurement data to include in a model, generate the model based on the attributes and a first portion of the electronic mobile measurement data, determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding first users of the first client devices, and when the percentage satisfies a threshold determine: (a) when a second user operating a second client device is a primary user, and (b) when the user operating the second client device is a third user, and associate demographic information of the second user with the electronic mobile measurement data to reduce a misattribution error.

8. 发明授权

US10945043B2 Methods and apparatus to create a panel of media device users 有权
公开(公告)号：US10945043B2
公开(公告)日：2021-03-09
申请号：US16544875
申请日：2019-08-19
申请人： The Nielsen Company (US), LLC
发明人： Albert T. Borawski , Stephen S. Bell , Oana Dan
IPC分类号： H04N21/475 , H04H60/31 , H04H60/45 , H04L29/06 , H04L29/08 , H04N21/414 , H04N21/442 , H04N21/45 , H04N21/466 , H04N21/61 , H04W4/60 , H04N21/81
摘要： Methods and apparatus to create a panel of media device users are disclosed. An example apparatus includes an interface to receive a unique identifier and an application identifier from a media device executing an instrumented application. A panel creator is to create a master frame corresponding to media devices that have executed the instrumented application. A registration data controller is to: (i) determine a skip rate, (ii) assign the media device from the master frame into a first test cell based on a random value and the skip rate, (iii) select a first recruitment interface associated with the first test cell, and (iv) instruct the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface.

9. 发明申请

US20210027323A1 METHODS AND APPARATUS TO COMPENSATE FOR SERVER-GENERATED ERRORS IN DATABASE PROPRIETOR IMPRESSION DATA DUE TO MISATTRIBUTION AND/OR NON-COVERAGE 有权
公开(公告)号：US20210027323A1
公开(公告)日：2021-01-28
申请号：US17068582
申请日：2020-10-12
申请人： The Nielsen Company (US), LLC
发明人： Kumar Nagaraja Rao , Tianjue Luo , Albert Ronald Perez , Stephen S. Bell , Mimi Zhang , David Wong , Jennifer Haskell
IPC分类号： G06Q30/02 , H04W4/18 , H04W4/21
摘要： Methods and apparatus to compensate impression data for misattribution and non-coverage are disclosed. An example method includes receiving a first request from a first type of computing device; sending a request for demographic information corresponding to requests received at a first internet domain from the first type of computing device; generating an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household; normalizing the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix including a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression corresponds to a person in a second demographic group; and compensating misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix.

10. 发明申请

US20220108336A1 METHODS AND APPARATUS TO DETERMINE REACH WITH TIME DEPENDENT WEIGHTS 有权
公开(公告)号：US20220108336A1
公开(公告)日：2022-04-07
申请号：US17504277
申请日：2021-10-18
申请人： The Nielsen Company (US), LLC
发明人： Michael Sheppard , Ludo Daemen , Stephen S. Bell , Jonathan Sullivan
IPC分类号： G06Q30/02
摘要： Methods and apparatus to determine reach with time dependent weights are disclosed. An example method disclosed herein includes determining a first subset of panelists exposed to media at a first time; determining a second subset of the panelists exposed to the media at a second time; applying a first plurality of weights to the first subset of panelists to generate first weighted exposures; applying a second plurality of weights to the second subset of the panelists to generate second weighted exposures; for a first panelist in the first and second subsets, determining a first cumulative weighted exposure by determining which of the first and second weighted exposures is largest for each of the first panelist; for a second panelist in one of the first and second subsets, determining a second cumulative weighted exposure by based on the weight applied to the second panelist; and determining a reach of the media for the first and second times by combining the first and second cumulative weighted exposures.

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