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1. 发明授权

US08788346B2 Dynamic in-page advertising 有权
标题翻译：动态页内广告
公开(公告)号：US08788346B2
公开(公告)日：2014-07-22
申请号：US13755722
申请日：2013-01-31
申请人： Yahoo! Inc.
发明人： M. Cameron Jones , Elizabeth F. Churchill
IPC分类号： G06Q30/00 , G06F3/048 , G06F17/24
CPC分类号： G06Q30/0277 , G06Q30/0251
摘要： Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.
摘要翻译：在网页上显示的广告可以在不重新加载网页的情况下更改为网页的上下文。可以在网页上显示第一组一个或多个广告。所显示的广告中的一个或多个可以用一个或多个替代广告代替。基于引起网页上下文变化的一个或多个事件的发生触发替代广告的选择。替代广告的显示是动态执行的，而不需要重新加载网页。以这种方式，可以基于网页上下文的改变来改变在网页上显示的广告，以向与改变的上下文对应的用户提供广告。

2. 发明申请

US20170177383A1 Customizable Gestures For Mobile Devices 审中-公开
公开(公告)号：US20170177383A1
公开(公告)日：2017-06-22
申请号：US15452581
申请日：2017-03-07
申请人： Yahoo! Inc.
发明人： Marco de Sa , Elizabeth F. Churchill , R. Preston McAfee , David Ayman Shamma
IPC分类号： G06F9/44 , G06F3/01 , G06F3/16 , G06F3/0488
CPC分类号： G06F9/451 , G06F3/017 , G06F3/0488 , G06F3/04883 , G06F3/167
摘要： Users are enabled to define and modify mappings between (1) gestures and (2) actions performed by one or more computing devices in response to a device detecting performance of a gesture. A generalized gesture-to-action mapping framework allows users to intuitively define and modify such mappings. In response to a device detecting the performance of a particular gesture, one or more devices may cause the execution of one or more device actions based on a set of user-defined gesture-to-action mappings.

3. 发明申请

US20150339289A1 MEDIA EVENT STRUCTURE AND CONTEXT IDENTIFICATION USING SHORT MESSAGES 有权
标题翻译：媒体事件结构和使用短消息的语境识别
公开(公告)号：US20150339289A1
公开(公告)日：2015-11-26
申请号：US14725574
申请日：2015-05-29
申请人： YAHOO! INC.
发明人： David Ayman Shamma , Lyndon Kennedy , Elizabeth F. Churchill
IPC分类号： G06F17/27 , H04W4/14
CPC分类号： G06F17/2765 , H04L51/32 , H04L67/22 , H04W4/14 , H04W4/20
摘要： The present disclosure is descriptive of discovering structure, content, and context of a media event, e.g., a live media event, using real-time discussions that unfold through short messaging services. Generally, a sampling of short messages of a plurality of users is obtained. The sampling of short messages corresponds to a media event. A segment in the media event is identified using the sampling of short messages, and at least one term taken from the sampling of short messages is identified. The at least one term is indicative of a context of the identified segment.
摘要翻译：本公开描述了使用通过短消息服务展现的实时讨论来发现媒体事件（例如，现场媒体事件）的结构，内容和上下文。通常，获得多个用户的短消息的采样。短消息的采样对应于媒体事件。使用短消息的采样来识别媒体事件中的段，并且识别从短消息的采样中取得的至少一个项。至少一个术语表示所识别的片段的上下文。

4. 发明申请

US20130144729A1 Dynamic In-Page Advertising 有权
标题翻译：动态页内广告
公开(公告)号：US20130144729A1
公开(公告)日：2013-06-06
申请号：US13755722
申请日：2013-01-31
申请人： YAHOO! INC.
发明人： M. Cameron Jones , Elizabeth F. Churchill
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0251
摘要： Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.
摘要翻译：在网页上显示的广告可以在不重新加载网页的情况下更改为网页的上下文。可以在网页上显示第一组一个或多个广告。所显示的广告中的一个或多个可以用一个或多个替代广告代替。基于引起网页上下文变化的一个或多个事件的发生触发替代广告的选择。替代广告的显示是动态执行的，而不需要重新加载网页。以这种方式，可以基于网页上下文的改变来改变在网页上显示的广告，以向与改变的上下文对应的用户提供广告。

5. 发明授权

US09607096B2 System and method for content access control 有权
公开(公告)号：US09607096B2
公开(公告)日：2017-03-28
申请号：US14312385
申请日：2014-06-23
申请人： Yahoo! Inc.
发明人： Athellina Athsani , Elizabeth F. Churchill , Joseph O'Sullivan
IPC分类号： G06F15/16 , G06F17/30 , G06F21/10
CPC分类号： G06F17/3089 , G06F21/10
摘要： A system and method for managing access to content is provided. One example embodiment provides for a method including acts of identifying a filter of content based at least in part on the preferences a user and a subject presented in the content and presenting the content using the filter to the user. Another example embodiment provides for a system that includes a controller configured to identify a filter of content based on preferences of a user, to present content using the identified filter and to update the preferences of the user based on feedback from the user and the subjects presented in the content.

6. 发明申请

US20140304283A1 SYSTEM AND METHOD FOR CONTENT ACCESS CONTROL 有权
标题翻译：用于内容访问控制的系统和方法
公开(公告)号：US20140304283A1
公开(公告)日：2014-10-09
申请号：US14312385
申请日：2014-06-23
申请人： Yahoo! Inc.
发明人： Athellina Athsani , Elizabeth F. Churchill , Joseph O'Sullivan
IPC分类号： G06F17/30
CPC分类号： G06F17/3089 , G06F21/10
摘要： A system and method for managing access to content is provided. One example embodiment provides for a method including acts of identifying a filter of content based at least in part on the preferences a user and a subject presented in the content and presenting the content using the filter to the user. Another example embodiment provides for a system that includes a controller configured to identify a filter of content based on preferences of a user, to present content using the identified filter and to update the preferences of the user based on feedback from the user and the subjects presented in the content.
摘要翻译：提供了一种用于管理对内容的访问的系统和方法。一个示例性实施例提供了一种方法，其包括至少部分地基于用户和在内容中呈现的对象的偏好来识别内容的过滤器的动作的方法，并且使用过滤器向用户呈现内容。另一示例性实施例提供了一种系统，其包括控制器，其被配置为基于用户的偏好来识别内容的过滤器，使用所识别的过滤器来呈现内容，并且基于来自用户和所呈现的对象的反馈来更新用户的偏好在内容中。

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